Recently, Superstar Legend (6683.HK) and Digital Domain (547.HK) reached a strategic cooperation to jointly establish a joint venture. The equity structure is 40% for both parties, and the remaining 20% ​​is held by the management team. The joint venture will focus on the in-dept

Recently, Superstar Legend (6683.hk) and Digital Domain (547.hk) reached a strategic cooperation to jointly establish a joint venture. The equity structure is 40% for both parties, and the remaining 20% ​​is held by the management team. The joint venture will focus on the in-depth integration of "ip+aigc" and strive to achieve breakthroughs in the field of combining digital content and artificial intelligence. According to the announcement, the new company will exclusively undertake the production and AIGC business of Superstar Legend's global digital content, and will be in charge of the distribution of its digital content worldwide (except Greater China and the Middle East). In this collaboration, Superstar Legend will leverage Digital Domain’s advanced position in Hollywood’s special effects and virtual human technology fields, and rely on AI technology to create more cutting-edge digital works and virtual idols to respond to widespread market demand and promote related digital content. Business translation in global markets.

Seizing the opportunities of digital development, the trillion-dollar market joins forces to stimulate the "1+1>2" business potential

In the digital era, the entertainment industry is undergoing unprecedented changes. With the rapid development of AI technology, AIGC has become an important force in promoting content innovation. The state advocates supporting the development of the virtual reality industry and promotes the establishment of industry standards and pilot trials. In November 2022, the Ministry of Industry and Information Technology released the "Action Plan for the Integration and Development of Virtual Reality and Industry Applications (2022-2026)", which emphasizes accelerating technological breakthroughs of "Virtual Reality +" in fields such as sensory interaction and content production. Integrate with entertainment and other industries. Only half a year after the introduction of the

policy, Superstar Legend has already achieved remarkable results in the field of "virtual reality +". In May 2023, the company joined forces with China Mobile and Weta Studio to create a digital intelligent human named "Classmate Zhou" for Jay Chou, and successfully authorized China Mobile to become the dynamic star promotion officer, 5g metaverse interstellar development officer and 5g Video ringtone promotion ambassador. This triple endorsement has caused huge repercussions in the entertainment industry. In October of the same year, at the Shanghai stop of Jay Chou's 2023 "Carnival" World Tour Concert, Superstar Legend premiered the world's first metaverse pilot film "Dimension Extension" by "Classmate Zhou", a digital homo sapiens, marking the company's advancement in digital content production and development. A new chapter in the operational field has officially begun.

According to the latest report released by Analysys Analysis "China Entertainment Industry Artificial Intelligence Industry Application Development Map 2023", the overall size of China's digital content media market is expected to reach an astonishing 1.21 trillion in 2023, with the annual growth rate exceeding 20%. . This huge market and its rapid growth provide huge development opportunities for companies such as Superstar Legend. Superstar Legend has accumulated profound strength in IP operation and creation for a long time. It not only holds multiple top IPs, but also has excellent IP content creation capabilities. Digital Domain is at the forefront of the industry in AI technology and has strong R&D and innovation capabilities. Industry experts said that this powerful alliance between the two parties can be regarded as a major integration of the two major industries of media entertainment and AI technology. This cross-border cooperation is expected to lead technological innovation and disruptive innovation of business models in the entire industry. In the emerging market of "ip+aigc", the cooperation between the two parties will potentially release huge commercial energy beyond simple addition and achieve the synergy effect of "1+1>2".

ai empowers the entertainment industry and helps increase the value of IP.

ai is industrialized and the industry is becoming AI-based. With the development of artificial intelligence, AI has a wide range of application scenarios and has a profound impact in the film, television, entertainment and other industries. The core impact of AI on the entertainment industry lies in the release and upgrade of content productivity. On the one hand, it can improve the industrialization level of the entertainment industry as a whole and form a full-process industrialized production system powered by AI; on the other hand, it can release the effectiveness of content producers and focus on creativity and emotional resonance. In this partnership with

, Superstar Legend will skillfully use AIGC technology to enhance IP licensing potential, thereby further consolidating and enhancing the market influence of its own IP and injecting new vitality into the content. With the insights of AI technology, the creation of media and entertainment content will achieve dual improvements in automation and intelligence. AI will accurately respond to market demand and combine user preferences to generate creative and attractive media content.This move not only significantly improves the efficiency of content production, but also ensures the diversification and innovation of output content. Through the empowerment of traditional IP by AI, Superstar Legend will open a new chapter in the commercial value of IP.

The IP licensing market has broad prospects, and the key to success lies in IP quality

Currently, the domestic IP licensing industry is growing rapidly. According to data from the International Licensing Industry Association's "2023 Global Licensing Market Report", global sales of licensed goods and services increased to US$340.8 billion. Among them, the Chinese authorized market is approximately US$12.6 billion, which has doubled compared with US$6.139 billion in 2014. IP is the source of the industrial chain of the licensing industry. The expansion of the market scale is precisely because the high added value of IP has been recognized by more young consumers. The ways to monetize IP in the

market focus on two aspects: IP copyright trading and derivatives sales. Taking Pokémon IP as an example, in 2023, Pokémon’s cumulative revenue reached an astonishing US$100 billion, of which revenue from licensed merchandise reached US$67.1 billion (approximately RMB 486 billion), accounting for 67%. Walt Disney’s IP Winnie the Pooh, Mickey Mouse and Friends each generated more than $70 billion in licensed merchandise revenue in 2023. In sharp contrast to the hot sales, there is a scarcity of high-quality long-term IP. The quality of IP determines the expansion boundary and revenue scale of "IP+".

Superstar Legend has made remarkable achievements in IP creation. Through tailor-made strategies, it has successfully created two super IPs, "Classmate Zhou" and "Coach Liu" for artists such as Jay Chou and Liu Genghong, and around Fang Wenshan, Vivi, Nan Quan Mama, etc. Celebrities have built a powerful IP matrix with a cumulative fan base of over 200 million. In the field of content IP, Superstar Legend also performed well. The outdoor reality show "Travel Notes" created for Jay Chou has been popular for two seasons. Related topics have been read on Weibo nearly 2 billion. Among them, "Travel Notes 1" has the highest average ratings in the same period. At the top of the list, "Traveler 2" has achieved 246 hot searches on the entire network and over 1.13 billion views on Kuaishou.

Superstar Legend grafts Digital Domain’s top Hollywood visual effects and virtual human technology, and is expected to generate more high-quality IP driven by high-quality content. Combined with its own IP derivative development and operation experience, it will form an IP full ecological development layout and extend its own High-quality IP life cycle, this cooperation can achieve greater business value.

opens a new chapter in the digital era. Superstar Legend and Digital Domain join forces to explore a new future of media entertainment. Both parties will use AI technology as the basis to innovate digital content creation and create new virtual idols. Relying on Superstar Legend’s profound accumulation and operating experience in the industry, we will work together to incubate the next super IP that will lead the world, giving Superstar Legend’s performance wings to take off.

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