"In the movie " legend " that will be released in the summer, we will create the 27-year-old Jackie Chan through digital people." On June 17, at the 25th anniversary of Bona Pictures (001330.sz) "Toward the New" At the press conference, Yu Dong, founder, chairman and president of Bona Film Group Co., Ltd., said, "With the blessing of AI technology, Jackie Chan and Zhang Yixing both played two roles in this movie. Switching between modern drama and ancient drama. "
In recent years, AI technology has gradually penetrated into the film production industry and has played a disruptive role in the industry. Yu Dong appreciates and is optimistic about AI technology.
Recently, in the maritime forum with the theme of "When IP meets AI, opening up new horizons of light and shadow", Yu Dong also talked about the AI technology used in "Legend". "Through AI technology, we have created a digital person. The digital person is actually an important digital asset. It is equivalent to Bona owning the digital assets of young Jackie Chan. In the future, this digital person can star in Drunken Master and film Jackie Chan's previous movies. Many movies. "
As for how to calculate the remuneration, Yu Dong said with a smile that he and Jackie Chan can just split the payment. "I am equivalent to an agent, extracting 10% of his remuneration. I think everyone should agree."
In Yu Dong's view, the application of AI technology allows the movie to be modified before release, including scenes, characters, etc. It has greatly improved the efficiency and quality of film production, while also significantly reducing film pay. "In the past, we used 90 days to shoot content, but now 20 days may be enough, which can significantly reduce the pay. We have just completed the movie " Jiaolong Operation ", and the digital assets of all actors have been retained. We will not need to Real people come to reshoot. In the past, we often said that movies are a regretful art, but the emergence of AI technology has made movies no longer a regretful art. "
At the press conference for the 25th anniversary of Bona Pictures, Yu Dong also talked with AI technology. Standing spontaneously at the entrance of Beijing Film Studio, I had a conversation with my "younger self".
It is worth mentioning that in addition to producing movies, Bona Pictures also conducted a cross-border business cooperation. At the 25th anniversary press conference of Bona Pictures, Dongfeng Warrior Technology and Bona Pictures officially reached a strategic cooperation. The Warriors 917 Dragon Armor, a co-branded model from the movie "Operation Dragon", officially opened for pre-sale. The new car has a pre-sale price. It is 768,000 yuan to 868,000 yuan. This is China's first movie co-branded car, representing the cross-border cooperation between China's automobile industry and China's film industry.
(This article comes from China Business News)
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