6 On June 16, the 26th Shanghai International Film Festival Golden Goblet Film Forum held the opening forum "Renewal and Set sail on the Road of Light and Shadow". At a roundtable with the theme of "New Productivity Promotes High-Quality Development", Ying Xujun, Vice President of Chinese Culture Group, President of Chinese Pictures, and President of Oriental DreamWorks, shared the "Chinese master control + international resources" in Chinese film production new model.
Talking about how Chinese films "go global" in production, Ying Xujun mentioned that Chinese Pictures used the innovative model of "Chinese master control + international resources" in the " Meg " series of films. Chinese control means purchasing English novel IPs on the world market and then developing them under the control of Chinese companies; international resources means cooperating with major international companies such as Warner Bros. in the United States to select suitable screenwriters, producers, director and actors, resulting in global distribution.
Ying Xujun said that this mode is particularly suitable for science fiction and fantasy-themed films, such as monster deep-sea adventure films such as "The Meg" and the excellent " three-body " series. She added that there are relatively few cultural barriers in the development of "Three Body Universe", and the threshold of empathy for the world and the world is relatively low. It is possible to publish it globally in English or mostly English mixed with Chinese and other languages.
Vice President of Chinese Culture Group Ying Xujun
In addition, Ying Xujun also used "Decryption" as an example to share a film production model that is mainly marketed in China but has international elements.
Ying Xujun said that "Decryption" tells the wonderful story of the long-term struggle between Chinese and American cryptography experts. After the film material was screened at the International Photography Association, professionals around the world were shocked. The exchange at the professional level is the best Chinese film and an important part of Chinese culture going global.
Ying Xujun mentioned that the American actor who played the role of an American intelligence expert in the film returned to China to participate in the filming after ten years. He told the director and crew that in the past ten years, he had personally experienced China from an American perspective. With the progress and extremely rapid development of movies, he even feels that Hollywood can no longer compare with China in many aspects.
She pointed out that from this aspect, not only do we go out, but we also need to introduce outside filmmakers to China, so that they can experience the progress of Chinese films first-hand, so that they can spread the word to the world. This is also the Chinese film An important part of culture going global.
Ying Xujun said that through the two models of "The Meg" and "Decryption", we must first see how the genre and subject matter will adapt to the market, and then decide whether to use English or Chinese as the language of the film. At the same time, at all levels , all have equal, free and open exchanges with the world, which is the key to going global.
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