"I am still obsessed with one point of view, which is to strengthen the development of IP. Whether it is to solve the so-called contradiction between commerciality and artistry, or to break down industry barriers, I think it is difficult to achieve the sustainable development of

"I am still obsessed with one point of view, which is to strengthen the development of IP. Whether it is to solve the so-called contradiction between commerciality and artistry, or to break down industrial barriers, I think it is necessary to achieve the sustainable development of China's film and television industry by relying on box office revenue alone. "It's difficult." On June 16, at the 26th Shanghai International Film Festival Jinjue Film Forum, Wang Jianer, chairman of Shanghai Film (601595.sh), said that opening up a new business track for IP will leave more artistic value. space is a direction that the film industry needs to explore.

Shanghai Animation Film Studio Co., Ltd. is an old animation production company under Shanghai Film. It has launched many classic cartoons, including " Havoc in Heaven " " Nezha Havoc in the Sea " " Calabash Brothers ”, “ Black Cat Sheriff ”, etc. In 2023, the “Little Pig Demon” in the high-scoring animation “Chinese Tales” by Shanghai Art Film Studio Co., Ltd. became an instant hit and attracted attention.

"Chinese Tales" poster

Wang Jianer said that the first animated film of "Chinese Tales Universe" is to separately list the "Little Pig Demon" IP in "Chinese Tales" to make a big movie. At present, the film has been officially named "Summer of Little Monsters: Once Upon a Time on Langlang Mountain" and is expected to be released in the summer of 2025. "We hope to systematically develop old and new IPs and transform the little pig monsters into Chengda Film also wants to do this kind of exploration, because IP has the ability to integrate and cooperate across borders and can cooperate with various commercial brands, which can greatly broaden our business returns. "

Interestingly, at the meeting, Enlight Media Chairman Wang Changtian said that the new "三body" movie jointly produced by Enlight Media and Trisolaris Universe will be directed by Zhang Yimou. When Wang Jianer also mentioned that "Snow Dragon" produced by Shanghai Films was directed by Zhang Mo (Zhang Yimou's daughter), imax China CEO Meng Danqing gave him a thumbs up on the stage. Meng Danqing is Zhang Mo's daughter. s husband.

It is reported that Shanghai Film released a new inew strategy in February this year, which will combine AI applications and focus on the two major directions of IP content renewal and IP commercial development. In terms of specific implementation, Shanghai Film has officially established a digital business center, taking the lead in integrating the resources of Shanghai Film Production and other group companies to capitalize on IP digital assets. Among them, Shanghai Art Film Studio focuses on exploring the creative direction of "ai + animation", Shanghai Film Translation Factory focuses on exploring the creative direction of "ai + sound", and Shanghai Film Technology Factory (including Haopu Film and Television Base) focuses on exploring the "film and television base + ai" A one-stop solution.

Wang Jianer also talked about it at the Shanghai International Film Festival’s opening day series of events on June 14. He believed that long videos mainly operated by AI will appear on larger screens, and the company needs to speed up the expansion of AI technology in Penetration into the entire chain of film and television creation, including script evaluation, storyboard design, production management, and post-production.

html On April 26, Shanghai Film released its first-quarter financial report. The company's first-quarter revenue was 210 million yuan, a year-on-year increase of 18.26%; the net profit attributable to the owners of the parent company was 46.1126 million yuan, a year-on-year increase of 28.18%. Shanghai Film's 2023 annual report shows that Shanghai Film achieved operating income of 795 million yuan last year, a year-on-year increase of 85.07%; the net profit attributable to the owners of the parent company was 127 million yuan, turning a loss into a profit. The performance recovery is mainly due to the increase in theater operating income in 2023, thanks to the recovery of the market and the outstanding performance of the movie box office.

According to Dazhivip, as of June 14, Shanghai Film fell 0.70% to 24.13 yuan per share, with a total market value of 10.815 billion yuan.