This weekend, the temperature in Qingdao did not rise, but the heat increased significantly.
On June 15th and 16th, Deng Ziqi's "i am gloria 2024 Tour Concert - Qingdao Station" kicked off at the Qingdao Citizen Fitness Center Gymnasium;
At the same time, Tao Zhe's Soul Power II World Tour Concert - Qingdao Station, was held at the Qingdao Sports Center The singing starts at Guoxin Stadium.
In recent years, cultural activities such as concerts and music festivals have gradually become important drivers of urban development. They not only bring economic benefits such as performing arts, transportation, accommodation, and catering, but also continue to amplify the flow of the city - focusing on young people. Concerts and music festivals that are the main audience groups are natural traffic hotspots for these "Internet natives". In rounds of spontaneous communication, the city where the performance is located has also been "hot search" again and again.
In May before this, Rainie Yang's "Like a Star" World Tour Concert - Qingdao Station, Chen Chusheng's "Leng" 2024 Tour Concert - Qingdao Station, Qingdao High Me. Youth Music Festival, 2024 Qingdao Extreme Day Party and a series of exciting events The performance has continued to increase the popularity of the Qingdao label on the Internet, and in the next few months, this popularity will inevitably be further amplified.
Picture source: Jimo released
On June 29, Xu Song and Cyndi Wang will sing in Qingdao on the same day:
Guoxin Sports Center Stadium will welcome Xu Song's Breathing Wild Tour Concert Qingdao Station; Cyndi Wang Sugar High 2024 World Tour Concert Qingdao Station I chose Qingdao Citizen Fitness Center Gymnasium.
html The concerts in Qingdao will be more intensive in July, taking place every week and throughout the whole month. html On July 6, the Qingdao stop of Li Jian's "When All Things Live in Peace" tour concert was held at the Qingdao Citizen Fitness Center Gymnasium. html On July 13, a link with passengers a-lin (Huang Liling) 2024 Tour Concert Qingdao Station will be held at Qingdao Sports Center Guoxin Stadium. html On July 19, Nanquan Mama’s “I’m Back” 2024 Tour Concert Qingdao started at Qingdao Phoenix Voice Grand Theater. html On July 20, Zhang Xinzhe, who carries the youth of countless people, also came to Qingdao. His futuristic ultimate version of the 2024 tour concert Qingdao station will start at the Qingdao Guoxin Sports Center Stadium. html July 27, Xiaoshenyang "I don't!" "Is a Singer" 2024 Tour Concert Qingdao will be held at Qingdao Sports Center Guoxin Stadium.In September, Qingdao will usher in the "top trend" in the concert market:
On September 21st and 22nd, JJ Lin's JJ20 World Tour Concert Qingdao Station will kick off at the Qingdao Citizen Fitness Center Gymnasium.
Such a dense collection of heavyweight performances once again confirmed the urban charm of the "Island of Music".
Concerts and music festivals, especially the venue where the concert is held, often have stricter considerations. First of all, we must consider the hardware elements of the venue, not only whether the venue can seat tens of thousands of people, but also whether the surrounding transportation, accommodation, catering and other infrastructure configurations can meet the gathering needs of large-scale crowds.
Relatively speaking, hardware is the "minimum threshold", and spending power and city attractiveness are the key considerations for holding concerts and music festivals. First, the city's own consumption power must be sufficient to support the performance market. The support of "local box office" is a "reassurance" that performance organizers attach great importance to. Therefore, the more populous a city and the higher per capita income, the more developed the performance market.The second is the city’s attractiveness to surrounding people. Consecutive concerts and music festivals with tens of thousands of people need to gather hundreds of thousands of viewers within a few days. This is not only a test of the “local box office”, but also a test of the city’s radiation ability. test.
Picture source: Qingdao West Coast released
It is not difficult to understand why the "Island of Music" is so popular.
From the perspective of infrastructure, Qingdao has complete sports venues, which are enough to support the holding of several concerts with thousands of people at the same time, and urban transportation including subways and buses are convenient enough to meet the transportation needs of large-scale crowds.
From the perspective of consumption power, Qingdao’s total retail sales of consumer goods will be 631.89 billion yuan in 2023, a year-on-year increase of 7.3%. Among northern cities, Qingdao’s data is second only to Beijing, making it the “second city in the north” in the field of consumption.
"Going to a city for a concert" is a true portrayal of many young people today. From the perspective of radiation capacity, Qingdao is an important consumption center in the Jiaodong Peninsula and even Shandong as a whole, which is enough to support the market demand for the top concerts. For example, two consecutive Joker Xue "Extraterrestrial" concerts were held in Qingdao last July, attracting a total of more than 80,000 viewers, many of whom came to Qingdao from all over the country.
This year, Qingdao’s concert market is even more prosperous, and the city brand of “Music Island” will inevitably attract more young people to come, giving more people the opportunity to experience Qingdao’s urban charm first-hand.
Source: Huilan Tingtao
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