costume cross-love drama "Fox Fairy Little Matchmaker: The Moon is Red" ended on June 15th. It is the first live-action film and television work of the top national comic " Fox Fairy Little Matchmaker ". The drama is produced by iQiyi and Yue Yue Jointly produced by Wen Film and Television and Stellar Gravity, produced by Stellar Gravity and created by iQiyi Taoleqi Studio, Gong Yu, Hou Xiaonan, Wang Yixu, and Zhang Yucheng serve as producers, Wang Xiaohui, Hou Xiaonan, and Lin Shan serve as supervisors, and Dai Ying, Wang Yixu and Zhang Yucheng serve as chief producers, directed by Mak Guanzhi and Du Lin, starring Yang Mi, Gong Jun, Guo Xiaoting, Wei Zheming, Hu Lianxin, and Wen Zhengrong special starring, three units of love Zhu Xudan, Yang Shize; Chen Yao, Mao Zijun; Chen Duling, and Zhang Linghe joined the cast respectively. During the broadcast of
, the drama received great attention on all platforms across the Internet, and its popularity continued to rise, triggering hot searches on multiple platforms. It received high praise from authoritative media in the industry, won a high market reputation, and achieved high commercial value at the same time. It has also realized the export of Chinese traditional culture, triggering widespread heated discussions inside and outside the industry. It is the most popular costume drama on the iQiyi site since the beginning of 2024, and the number of views on related topics on the short video platform has reached Ten billion levels.
In addition to being popular on iQiyi in the mainland, "Fox Demon Matchmaker: Red Moon" is also simultaneously broadcast globally on iQiyi's overseas version, covering 190+ countries and regions around the world. The film's translation languages include English, Malay, It is available in 11 languages including Indonesian, Thai, Vietnamese, etc., with an overseas imdb score as high as 8.2, and has been well received by global audiences and media.
The topic of the drama series has been rising all the way. The popularity of the entire network has increased the commercial value of
. During the broadcast of "Fox Demon Matchmaker Moon Red Chapter", it received extremely high attention and discussion among netizens, whether it was broadcast data or discussion on all platforms. All performed very well. On the day of its launch, the drama reached the highest popularity record on the first day of 2024 on the iQiyi site, becoming the top drama on all major platforms. After its launch, it quickly became the fastest drama to hit 9,000 on iQiyi in 2024. In addition, "Fox Fairy Matchmaker Yue Hong Chapter" is also at the forefront of the drama industry in terms of popularity across the entire network. Maoyan Professional Edition shows that since its launch on May 23, "Fox Fairy Little Matchmaker Moon Red" has been at the top of the popularity list on the entire network for seven consecutive days. On the Kuyun platform, Tu Shan Honghong and Dongfang Yue Yue ranked first and third respectively on the character popularity list in May.
On social platforms, the total number of reads of the Weibo topic #Fox Demon Little Matchmaker Yuehong Chapter # has exceeded 5.1 billion. The number of interactions reached 130 million; on the Douyin platform, the number of views related to the series has exceeded 10 billion. In addition, thanks to the spontaneous support of netizens, "Fox Demon Little Matchmaker Yuehong Chapter" has also been highly discussed on platforms such as Xiaohongshu and Douban. The extremely high degree of discussion also represents the high popularity of the series among young audiences and its highly interactive nature.
In addition, "Fox Fairy Little Matchmaker Moon Red" also presents a win-win situation in terms of commercial value. It truly integrates cultural value with the value of young users, maximizes value, and attracts the attention and support of many young audiences, so that Amid heated discussions across the entire network, more than 50 brands have cooperated with the series, which fully reflects the recognition of major brands in the show's breakout influence. The network's series and young audiences have jointly given the brand greater business value.
The open finale led netizens to discuss the interpretation of racial and cultural integration through small interpretations
To welcome the members of "Fox Demon Little Matchmaker Moon Red Chapter", the official released the "Guardian Love" group portrait poster, and the powerful starring lineup has once again assembled , everyone focused their attention on the fight against the dark forces unswervingly, while at the same time not losing hope for the future.
The "Book of Heaven" poster released simultaneously presents the emotional stories of multiple love relationships in the play. Although they face different hardships and obstacles, they also show the power and courage of love.Among them, Tu Shan Honghong and Dongfang Yue Yue are willing to break the shackles of the secular world to protect true love; Tu Shan Yaya (played by Guo Xiaoting) and the third young master of Aolai Kingdom (played by Wei Zheming) go from being happy enemies to growing up and fighting side by side; Princess Butai (played by Zhu Xudan) ) and Demon Guard Shi Kuan (played by Yang Shize) are childhood sweethearts who know each other; Lu Jianwen (played by Chen Yao) and Yan Rushan (played by Mao Zijun) do not want to look at faces when choosing a mate, refuse to judge by appearance, and determine their true love only based on their hearts; and Yue Xia Xia (played by Chen Duling) and Hu Weisheng (played by Zhang Linghe) have gone through many hardships, know each other, and struggle to grow up. True love allows them to overcome all obstacles.
It is reported that in the finale, Tu Shan Honghong (played by Yang Mi) combined with Dongfang Yue Yue (played by Gong Jun) with all her demon power to defeat the black fox and restore peace to the six realms. After a hundred years, the tree of bitterness was finally reborn. Tushan Honghong is reborn as Tushan Susu and changes back to a child. The reunion with Dongfang Yue's afterlife also heralds the beginning of a new story and infinite possibilities in the future.
Looking back at the whole story, Tushan Honghong has always worked hard for equality and peace between humans and demons. She fought side by side with Dongfang Yuechu and embarked on the task of promoting the establishment of a love relationship between humans and demons, in order to resist erosion and protect the people up and down Tushan. The dark power of the Bitter Tree disintegrates the dark forces that instigate conflicts between humans and demons. The fate of the two people is closely linked. Although there is a heavy prejudice and estrangement between human beings and monsters, the two still regard the peaceful coexistence of human beings and monsters as their lifelong wish. To this end, they hide their little love and devote their great love to the peace of human beings. There will be no more wars, and we will build a grand scene of "love and peace" in the world, presenting a beautiful world where demons understand human nature in love, and characters gradually grow and transform in love.
The drama series conveys a large-scale world view of peaceful integration across races on the basis of building a romantic love legend. "Peace between humans and monsters, love brings harmony", what "Fox Demon Little Matchmaker Yuehong Chapter" explores is mutual understanding and tolerance under the conflict of different positions, different races, and different longevity. There is friendship, love and family affection, there is burning, There is love and ideals; it is a positive view of love that "breaks the world, breaks through the shackles, and is brave for love"; it is a grand pattern that "love is a two-way rush with a common ideal". The drama greatly explores and enhances the spiritual core and cultural quality of domestic comic dramas, and fully brings the best domestic comic dramas to the audience. It is a useful attempt in costume dramas.
The ultimate innovation in the Oriental Fantasy Aesthetics track helps traditional Chinese culture go overseas
With the popularity of "Fox Fairy Little Matchmaker Moon Red" overseas, the series and the spiritual core it conveys have also attracted the attention of many authoritative overseas media. The Associated Press, Chicago Tribune, NY Daily News, Time and other overseas media have reported on it.
Traditional Chinese culture and oriental romantic aesthetics are the spiritual core that has been implemented throughout the production of this drama. Through the overseas distribution and dissemination of the drama, they are brought to the world. This is also the main creator of "Fox Demon Little Matchmaker Yue Hong Chapter" The goal we strive to achieve in the early stages of creation. Dai Ying, senior vice president of iQiyi and chief producer of "Fox Fairy Matchmaker", said that the creative team maintains consistent ideas and attitudes in terms of creative concepts and visual effects production, and is committed to exploring IP The market value, aesthetic value, and spiritual core create a picturesque oriental aesthetic, bring you a new drama-watching experience, and bring the audience a masterpiece of domestic comic adaptation. Wang Yixu, the chief producer of "Fox Fairy Matchmaker: Red Moon", also said that many scene designs in the play are inspired by the scenic spots of the motherland and use rich traditional Chinese colors as the light effect color system. For example, Tushan is the gathering place of the fox tribe. This is a world of fox demons built on the bitter love tree. The visual presentation is based on ancient Chinese paintings. The entire Tushan mountain has trees that are dependent on each other, dense and dense, majestic and romantic.
In addition, the play uses a large number of intangible cultural heritage techniques and beautiful scenes, taking into account the needs of the drama, traditional aesthetics and modern aesthetics. These traditional crafts are integrated into the dramas of contemporary young people, creating both intangible cultural heritage dissemination and traditional culture. Setting another example also provides new ideas for the export of Chinese traditional culture and skills overseas.Stellar Gravity has been continuously cultivating the connotation of traditional culture and oriental aesthetics, exploring in multiple dimensions to maximize the value of IP. In the continuous innovation of content production, it maximizes the artistic heritage and cultural value of the series, actively inherits the excellent traditional Chinese culture, and promotes it to the public. It shows the cultural charm with unique oriental characteristics and promotes cultural confidence. At the same time, this also proves Stellar Gravity’s strength in innovation and quality pursuit, allowing more viewers to see the cultural confidence and infinite possibilities of domestic film and television dramas.
"Fox Fairy Little Matchmaker Yue Hong Chapter" will be released for members on June 15th. It is still being updated for non-members. Let us welcome the final chapter of this fairy tale-like romantic story together and witness the characters in the play break through the world. Pure love!
The ancient costume cross-love drama "Fox Fairy Matchmaker Moon Red Chapter" ended on June 15. As the first live-action film and television work of the top national comic "Fox Fairy Little Matchmaker", the drama is produced by iQiyi and China Literature , Stellar Gravity, produced by Stellar Gravity, created by iQiyi Taoleqi Studio, Gong Yu, Hou Xiaonan, Wang Yixu, and Zhang Yucheng serve as producers, Wang Xiaohui, Hou Xiaonan, and Lin Shan serve as supervisors, Dai Ying, Wang Yicheng Xu and Zhang Yucheng serve as chief producers, directed by Mak Guanzhi and Du Lin, starring Yang Mi and Gong Jun, with special starring roles by Guo Xiaoting, Wei Zheming, Hu Lianxin, and Wen Zhengrong. The three units of Love are respectively produced by Zhu Xudan and Yang Shize; Chen Yao and Mao Zi Jun; Chen Duling and Zhang Linghe joined the cast. During the broadcast of
, the drama received great attention on all platforms across the Internet, and its popularity continued to rise, triggering hot searches on multiple platforms. It received high praise from authoritative media in the industry, won a high market reputation, and achieved high commercial value at the same time. It has also realized the export of Chinese traditional culture, triggering widespread heated discussions inside and outside the industry. It is the most popular costume drama on the iQiyi site since the beginning of 2024, and the number of views on related topics on the short video platform has reached Ten billion levels.
In addition to being popular on iQiyi in the mainland, "Fox Demon Matchmaker: Red Moon" is also simultaneously broadcast globally on iQiyi's overseas version, covering 190+ countries and regions around the world. The film's translation languages include English, Malay, It is available in 11 languages including Indonesian, Thai, Vietnamese, etc., with an overseas imdb score as high as 8.2, and has been well received by global audiences and media.
The topic of the drama series has been rising all the way. The popularity of the entire network has increased the commercial value of
. During the broadcast of "Fox Demon Matchmaker Moon Red Chapter", it received extremely high attention and discussion among netizens, whether it was broadcast data or discussion on all platforms. All performed very well. On the day of its launch, the drama reached the highest popularity record on the first day of 2024 on the iQiyi site, becoming the top drama on all major platforms. After its launch, it quickly became the fastest drama to hit 9,000 on iQiyi in 2024. In addition, "Fox Fairy Matchmaker Yue Hong Chapter" is also at the forefront of the drama industry in terms of popularity across the entire network. Maoyan Professional Edition shows that since its launch on May 23, "Fox Fairy Little Matchmaker Moon Red" has been at the top of the popularity list on the entire network for seven consecutive days. On the Kuyun platform, Tu Shan Honghong and Dongfang Yue Yue ranked first and third respectively on the character popularity list in May.
On social platforms, the total number of reads of the Weibo topic #Fox Demon Little Matchmaker Yuehong Chapter # has exceeded 5.1 billion. The number of interactions reached 130 million; on the Douyin platform, the number of views related to the series has exceeded 10 billion. In addition, thanks to the spontaneous support of netizens, "Fox Demon Little Matchmaker Yuehong Chapter" has also been highly discussed on platforms such as Xiaohongshu and Douban. The extremely high degree of discussion also represents the high popularity of the series among young audiences and its highly interactive nature.
In addition, "Fox Fairy Little Matchmaker Moon Red Chapter" also presents a win-win situation in terms of commercial value. It truly integrates cultural value with the value of young users, maximizes value, and attracts the attention and support of many young audiences, so that Amid heated discussions across the entire network, more than 50 brands have cooperated with the series, which fully reflects the recognition of major brands in the show's breakout influence. The network's series and young audiences have jointly given the brand greater business value.
The open finale led netizens to discuss the interpretation of racial and cultural integration through small interpretations
To welcome the members of "Fox Demon Little Matchmaker Moon Red Chapter", the official released the "Guardian Love" group portrait poster, and the powerful starring lineup has once again assembled , everyone focused their attention on the fight against the dark forces unswervingly, while at the same time not losing hope for the future.
The "Book of Heaven" poster released simultaneously presents the emotional stories of multiple love relationships in the play. Although they face different hardships and obstacles, they also show the power and courage of love. Among them, Tu Shan Honghong and Dongfang Yue Yue are willing to break the shackles of the secular world to protect true love; Tu Shan Yaya (played by Guo Xiaoting) and the third young master of Aolai Kingdom (played by Wei Zheming) go from being happy enemies to growing up and fighting side by side; Princess Butai (played by Zhu Xudan) ) and Demon Guard Shi Kuan (played by Yang Shize) are childhood sweethearts who know each other; Lu Jianwen (played by Chen Yao) and Yan Rushan (played by Mao Zijun) do not want to look at faces when choosing a mate, refuse to judge by appearance, and determine their true love only based on their hearts; and Yue Xia Xia (played by Chen Duling) and Hu Weisheng (played by Zhang Linghe) have gone through many hardships, know each other, and struggle to grow up. True love allows them to overcome all obstacles.
It is reported that in the finale, Tu Shan Honghong (played by Yang Mi) combined with Dongfang Yue Yue (played by Gong Jun) with all her demon power to defeat the black fox and restore peace to the six realms. After a hundred years, the tree of bitterness was finally reborn. Tushan Honghong is reborn as Tushan Susu and changes back to a child. The reunion with Dongfang Yue's afterlife also heralds the beginning of a new story and infinite possibilities in the future.
Looking back at the whole story, Tushan Honghong has always worked hard for equality and peace between humans and demons. She fought side by side with Dongfang Yuechu and embarked on the task of promoting the establishment of a love relationship between humans and demons, in order to resist erosion and protect the people up and down Tushan. The dark power of the Bitter Tree disintegrates the dark forces that instigate conflicts between humans and demons. The fate of the two people is closely linked. Although there is a heavy prejudice and estrangement between human beings and monsters, the two still regard the peaceful coexistence of human beings and monsters as their lifelong wish. To this end, they hide their little love and devote their great love to the peace of human beings. There will be no more wars, and we will build a grand scene of "love and peace" in the world, presenting a beautiful world where demons understand human nature in love, and characters gradually grow and transform in love.
The drama series conveys a large-scale world view of peaceful integration across races on the basis of building a romantic love legend. "Peace between humans and monsters, love brings harmony", what "Fox Demon Little Matchmaker Yuehong Chapter" explores is mutual understanding and tolerance under the conflict of different positions, different races, and different longevity. There is friendship, love and family affection, there is burning, There is love and ideals; it is a positive view of love that "breaks the world, breaks through the shackles, and is brave for love"; it is a grand pattern that "love is a two-way rush with a common ideal". The drama greatly explores and enhances the spiritual core and cultural quality of domestic comic dramas, and fully brings the best domestic comic dramas to the audience. It is a useful attempt in costume dramas.
The ultimate innovation in the Oriental Fantasy Aesthetics track helps traditional Chinese culture go overseas
With the popularity of "Fox Fairy Little Matchmaker Moon Red" overseas, the series and the spiritual core it conveys have also attracted the attention of many authoritative overseas media. The Associated Press, Chicago Tribune, NY Daily News, Time and other overseas media have reported on it.
Traditional Chinese culture and oriental romantic aesthetics are the spiritual core that has been implemented throughout the production of this drama. Through the overseas distribution and dissemination of the drama, they are brought to the world. This is also the main creator of "Fox Demon Little Matchmaker Yue Hong Chapter" The goal we strive to achieve in the early stages of creation. Dai Ying, senior vice president of iQiyi and chief producer of "Fox Fairy Matchmaker", said that the creative team maintains consistent ideas and attitudes in terms of creative concepts and visual effects production, and is committed to exploring IP The market value, aesthetic value, and spiritual core create a picturesque oriental aesthetic, bring you a new drama-watching experience, and bring the audience a masterpiece of domestic comic adaptation. Wang Yixu, the chief producer of "Fox Fairy Matchmaker: Red Moon", also said that many scene designs in the play are inspired by the scenic spots of the motherland and use rich traditional Chinese colors as the light effect color system.For example, Tushan is the gathering place of the fox tribe. This is a world of fox demons built on the bitter love tree. The visual presentation is based on ancient Chinese paintings. The entire Tushan mountain has trees that are dependent on each other, dense and dense, majestic and romantic.
In addition, the play uses a large number of intangible cultural heritage techniques and beautiful scenes, taking into account the needs of the drama, traditional aesthetics and modern aesthetics. These traditional crafts are integrated into the dramas of contemporary young people, creating both intangible cultural heritage dissemination and traditional culture. Setting another example also provides new ideas for the export of Chinese traditional culture and skills overseas. Stellar Gravity has been continuously cultivating the connotation of traditional culture and oriental aesthetics, exploring in multiple dimensions to maximize the value of IP. In the continuous innovation of content production, it maximizes the artistic heritage and cultural value of the series, actively inherits the excellent traditional Chinese culture, and promotes it to the public. It shows the cultural charm with unique oriental characteristics and promotes cultural confidence. At the same time, this also proves Stellar Gravity’s strength in innovation and quality pursuit, allowing more viewers to see the cultural confidence and infinite possibilities of domestic film and television dramas.
"Fox Fairy Little Matchmaker Yue Hong Chapter" will be released for members on June 15th. It is still being updated for non-members. Let us welcome the final chapter of this fairy tale-like romantic story together and witness the characters in the play break through the world. Pure love!
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