The much-anticipated 26th Shanghai International Film Festival will grandly open on June 14. Among them, the exclusive "Future Cinema" unit jointly created by the Shanghai International Film Festival and Putuo District will be "screened" simultaneously and become the film of this year. A highlight of the festival. At that time, Putuo District will hold a variety of activities. Not only can citizens experience cutting-edge movie viewing technology, but the film industry will also gather in Putuo for exchanges and cooperation.
Experience tickets were "sold out"
There may be new ticket sources next week
From this Friday (14th) to the 23rd, the "Future Cinema" unit will be at Shanghai Puxi Financial Plaza·Push Art Center in Putuo District Open to the public, citizens can experience light and shadow “feasts” one after another at the intersection of pioneering film and television art and cutting-edge innovative technology.
Overall, this unit uses the four themes of "Oriental Charm", "Secrets of Art", "Me and Me" and "Supernatural" to connect the history and future and display 26 images shot using AR, VR and XR equipment. product. Different from cinema viewing, Putuo District will provide advanced cutting-edge equipment and lead movie fans to wear racing simulators, VR glasses, AR glasses and other unique immersive equipment and interactive experience methods to show the public a new way of watching movies in the future.
Data map of the 2023 Putuo District “Super-Sense Test Site”
For example, on the racing simulator, the audience can truly feel the driving posture of the racing car and experience the first-person track driving in a realistic way. By wearing MR glasses, the audience can feel truly immersive through spatial overlap. They can also wear AR glasses to watch augmented reality content, unlocking more player experiences!
Data map of Putuo District’s “Supersensory Test Site” in 2023
It is worth mentioning that the “Magic Putuo” city walk route with AR technology will also be launched on site. Augmented reality technology goes out of the exhibition hall and into the streets, creating new interactions and resonances between reality and reality, making every frame of the picture lifelike and within reach.
Information map of the 2023 Putuo District "Supersensory Test Site"
html At 12 o'clock on June 7, the "Future Cinema" unit and the 26th Shanghai International Film Festival (hereinafter referred to as: Film Festival) exhibition unit were opened to grab tickets simultaneously. The relevant person in charge of the Putuo District Culture and Tourism Bureau told reporters that the "Future Cinema" has been enthusiastically sought after by the audience. Only one hour after the reservation was opened, 10 days, 31 shows, and 6,200 tickets were "snatched up" by citizens and "sold out" ".Damai.com reservation status
Fans who have not grabbed tickets should not be discouraged. The reporter learned that the ticket source for the "Future Cinema" unit will be "updated." The relevant person in charge of the Putuo District Culture and Tourism Bureau said: From next week, ticket sales will be supplemented according to the situation to meet the needs of more movie fans. Citizens are asked to pay attention to the notices of relevant public accounts in advance and pay attention to the updates of Damai.com.
Damai.com QR code
Focus on industrial development
Hold an industry forum
Citizens will usher in a ten-day "Technology +" movie viewing boom. For the booming film industry, in addition to the screenings, the "Future Cinema" unit also It is equipped with three industry activities to share the latest trends in the industry and vigorously promote high-level integration and high-quality development of the digital technology film and television industry. Three high-quality events bring together industry leaders to create an "ecosystem" and "circle of friends" for the digital technology film and television industry covering both the upper and lower chains.
For example, at the first industrial event "Technology + Culture, Business and Tourism" negotiation meeting, we took the market as the guide, deepened the integration of "culture, business and tourism" and promoted the leap-forward development of the digital technology film and television industry. Key promotions brought by copyright owners and customization workshops The project is the highlight of this negotiation meeting.
At the “Exploration of Imagery in the Artificial Intelligence Era” seminar hosted by the School of Drama, Film and Television of Communication University of China next week, scholars, young directors and technical experts will discuss the impact of technology and artificial intelligence on the future development path of imaging.
In the last "Technology Empowers Offline Immersive Film and Television Entertainment" sharing session, VR technology will be focused on the extensive penetration into scenic spots, museums, and exhibition halls, and panoramic play projects with different postures will allow tourists to enjoy in a limited space. Get an unlimited space experience for multi-person interaction.
According to the Putuo District Culture and Tourism Bureau, the exchange and sharing meeting will comprehensively interpret the new track of digital culture, business and tourism from the perspectives of policy interpretation, technology exploration, and project construction, and provide a "roadmap" for future industrial development. Interested companies need to enter the "Guest Registration" on the official website of the Shanghai International Film Festival, select "Special Event Guests" to complete the registration, and make an appointment for relevant events.
Source: Shanghai Putuo
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