“Turn Pujiang Country Park into a movie theme park”, “Build an ‘Avenue of Stars’”, “Allow tourists to act as script characters during the tour of ancient towns”… Recently, a Liangba Ya event titled “The Source of Art Empowers Humanities Minhang” At the gathering, members of the M

"Turn Pujiang Country Park into a movie theme park" "Build an 'Avenue of Stars'" "Let tourists act as script characters during the tour of ancient towns"... Recently, a bright bar titled "The Source of Art Empowers Humanities Minhang" At the gathering, members of the Municipal Committee of the Chinese People's Political Consultative Conference, experts and professors from the Shanghai Theater Academy, etc. exchanged speeches from their respective fields and provided suggestions and suggestions for Minhang to build a high-quality humanistic city. The

gathering was hosted by the District CPPCC and Shanghai Theater Academy and hosted by Pujin Street. Chairman of the District CPPCC Zhu Xuejun, Deputy District Mayor Yang Xin, Vice Chairman of the District CPPCC Xie Hui and other leading guests attended. On the same day, the unveiling and book donation ceremony of the "Liangba Study Room" of Puxiu Mansion was also held.

Create a "Pujiang Country Movie Theme Park"

Pujiang Country Park has three key words: countryside, autumn scenery, and art. Art is closely related to Shanghai Opera. The familiar immersive interactive drama "Searching for the Twelfth Man" was created by teachers and students of Shanghai Theater Academy three years ago. It has been performed 28 times, received more than 4,000 people, and won the National Challenge Cup Gold Award. A short film competition using country parks as filming locations has been held for three times and has received good social response.

"What we see in the short film is different from what we usually experience when we go to country parks. The park is still very beautiful on the screen," said Li Zhenlin, member of the Standing Committee of the CPPCC, vice chairman of the Shanghai Literary Critics Association, and dean of the Film School of Shanghai Theater Academy. : “When SIPG moved into Changlin Road in 2019, I hoped to turn Pujiang Country Park into a movie theme park.” He suggested that the country park should be listed as a movie shooting base. “The most Jiangnan scenery can be found in Pujiang Country Park. You can also invite alumni Come and shoot, everyone will go to the Yellow River Road after "Flowers" is filmed, and country parks are also likely to become a popular spot for Internet celebrities."

This short film was shot in Pujiang Country Park. Does the background look familiar?

He said that the film school has many activities that can be grafted with country parks. "You may not know that Hu Ge and Yu Nan are both employees of the Experimental Film Studio of Shanghai Theater Academy." Li Zhenlin said that the presidents of the World Cinematographers Association and the China Cinematographers Association are also employees of the academy. The former, Keith van Ostrum, is from Hollywood, and the latter, Hou Yong, is the director of "Wang Dao". Starting this year, the school will award the "Junxiang Award" named after Zhang Junxiang, the founder of the above drama. In addition to awarding it to graduates, it also envisages awarding awards to famous alumni and setting up a "Best Off-Campus Film Award" and so on.

"The college's film premieres can be held on Changlin Road Campus, and open-air film festivals and 'Avenue of Stars' can be held in Pujiang Country Park." Li Zhenlin said that more than 400 alumni have won the country's highest award (individual award) in film and television. For example, Pan Hong and Xi Meijuan have won the Best Individual Award and the Hundred Flowers Award four or five times, and Hu Ge and Xu Zheng have also won many awards. "A 500 or 800-meter Avenue of Stars is very interesting for tourists to walk around."

"Shanghai has a movie theme park in Chedun, Songjiang, which is expensive and expensive; Hengdian is also a theme park, and a trip costs two to three thousand yuan." In Li Zhenlin's view, culture can be created from scratch, and Wuzhen and drama It didn’t have much to do with it. Later, there was a drama festival. Celebrities such as Huang Lei, Tian Qinxin, Meng Jinghui, and Lai Shengchuan were found to carry the banner of the Wuzhen Theater Festival. Originally, there was no relevant industry and cultural support, but it has also risen. Minhang can also try.

Help cultural enterprises become "flower-flavored enterprises"

In addition to empowering country parks with star power, guests also focused more on industrial development. Short videos and mini-series that are popular, have low thresholds, and have relatively simple scene requirements have become the focus.

It is reported that the national short video box office revenue last year was 37.3 billion, while the movie box office revenue was only 54.9 billion. It is estimated that short video will reach 50 billion this year. Hu Muyang, a member of the District CPPCC, suggested that the theater should position short plays as the "tenth art" and industrialize and scale them up. He believes that there are many technological enterprises in Minhang, which can deeply empower the visual creative industry, open up communication links between these enterprises and cultural enterprises, and allow cultural enterprises that do not generate much tax to have a floral effect, that is, "floral enterprises", " When the flowers of a cultural enterprise bloom, bees will come, and when they collect honey, they will generate taxes.”

Associate Professor Liao Yujing of the Department of Directing and Directing at Shanghai Theater Academy suggested that we should use the Film School’s teaching and production resources to explore excellent core stories from the traditional culture on both sides of Pujin, Pujiang and Binjiang, and use micro-short plays to empower local culture and tourism. .

“The digitally empowered art, film and television new media education center built on the Changlin Road campus can be fully integrated with the Dapujiang area in terms of talent training, cultural activities, art product research and development, and institutional co-construction,” said Liao Jingjing, the resident international student at the school. Artists visiting the school also attract more top resources in the industry and seek more industry-university-research cooperation. Some top domestic artists, including those from Shanghai, have become artists-in-residence, such as Ren Zhonglun, Jiang Haiyang, Zheng Dasheng from Shanghai Film Group, Cao Kefan, He Jie from SMG, etc. In the future, the school will set up an artist club to allow these experts to become a think tank in Minhang City.

In addition, the film school focuses on incubating outstanding young films every year, aiming to hit the international A-class film festival, focusing on the talent advantages of the campus, and organizing activities with art, film, and audio-visual as the core, such as interactive plot immersive theaters, open-air drive-in theaters, etc., these talents Ultimately, it can empower specific industries.

Jin Xinqi, secretary of the Party Working Committee of Pujin Street, introduced that the street is exploring and promoting the "Huan Shangxi Art Industry Belt" with Shangxi, planning the layout of "art museum area", "art industrial park" and "artist village" to promote cultural and creative tourism Start-ups take root and bear fruit. Zhang Weiling, the former deputy secretary of the Party Committee of Shanghai Opera, said that the school is cooperating with Minzi Group to build the Shanghai Opera Art Library, striving for the sustainable development of industry, academia and research, giving full play to the cultural and artistic functions of Shanghai Opera, and better serving the Dapujiang area.

allows ordinary people to visit the ancient town as characters in the play.

Art and humanities empower Minhang, and it is still a human cultural experience. Lu Jinhua, a member of the CPPCC and a national first-class actor in Shanghai Pingtan, proposed from the perspective of Jiangnan cultural inheritance that Pingtan performance venues are mostly between small bridges and flowing water in Jiangsu, Zhejiang and Shanghai. Pingtan can help citizens better appreciate the cultural connotation of Jiangnan in ancient towns through Pingtan and other methods, including Qibao Ancient Town, Zhao Lou Ancient Town, etc., allow tourists to understand its history and culture while tasting tea, and at the same time, it is supplemented by multimedia video display, which is low cost, operable and effective.

Use Pingtan and other methods to help tourists better understand the cultural connotation of Jiangnan.

Regarding ancient town tourism, she proposed to let citizens participate in script performances, use script tours to stimulate consumption or use them as highlights to attract people to places where they usually just eat and drink. "People wander in the scenery, It’s a character in the play again.” This suggestion received a response from Li Zhenlin: "Immersive tourism, the recently popular play, is performed by Shanghai Theater alumni, we provide costumes, and everyone wears ancient costumes to visit the park."

District CPPCC member and principal of Shanghai Opera School Zhang Jun revealed that the small stage by the Lotus River will perform drama carnivals to the opposite community in the golden autumn this year, and his dream is to "build the Shanghai Opera School Grand Theater into a cultural studio for primary and secondary schools in the district." "; Lu Jinhua also believes that students from different majors go out of school to empower the community, enrich the cultural life of residents, and are also a good exercise for students.

Wen Zeyuan, Secretary of the Party Committee and President of Shanghai People's Publishing House, said from the perspective of book publishing assisting the construction of people's cities and the creation of humanistic Minhang, the publishing house will work closely with local governments and research institutions to continue to do a good job in Minhang's history, geography, celebrities, folklore, and literature Excavate, compile and publish to make the cultural relics and ancient books lying in the museum library come alive; tell the story of the technological innovation of Big Zero Bay, Pujiang Town cultural tourism + cross-border integration ecosystem, the home of city builders and administrators in the new era, and write about Minhang Accelerate the development of new productive forces and build a new chapter in the practice of high-quality construction of people's cities.

At the Liangba gathering, Shangxi Theater brought a puppet show that changes faces

District CPPCC Chairman Zhu Xuejun presided over this gathering. He pointed out that colleges and universities are a combination of culture, education, technology, art, especially high-end talents. In culture Minhang plays an important role in inheritance and innovation. Minhang has unique advantages in this regard. Since last year, the District CPPCC and the Municipal Federation of Social Social Sciences have successively held multiple Liangba Gatherings. This year, the District CPPCC has continued to promote the new model of district-school cooperation. In April, it cooperated with Shanghai Focusing on the integration of industry and education, Jiaotong University and others discussed how to rely on the Great Zero Bay to enhance the innovation capabilities of university institutions and Minhang. On the same day, they also focused on art and humanities with Shanghai Theater Academy, giving full play to the leading advantages of university culture to help Minhang’s cultural innovation vitality. "I believe The film festival under the moonlight in Pujiang Country Park will soon be realized."

Source: Minhang today