TV series " The Hometown of Stars " ended perfectly on CCTV Comprehensive Channel. The first part takes the development and changes of Ningxia's wine industry as the main line. It tells the story of two generations of winemakers who, on the basis of ecological protection of wind and sand fixation according to local conditions, exploited the local light, hot and soil resources, and inherited and innovated from scratch. The story of Chinese wine going out of Ningxia and abroad, and becoming world-famous, spread quickly through the screen and spread all over the country. What does "Hometown of Stars" tell people?
Stills 1 (published by CCTV)
First of all, it tells people that the people of Ningxia, who have lived at the foot of Helan Mountain for generations, are poor but want to change, are unwilling to fall behind, and strive for innovation and development. With the ups and downs of the characters' fate in grape planting, picking technology innovation, and wine brewing technology innovation, it gradually shows people a picture of Ningxia wine's ups and downs from entrepreneurship, development to success, and towards glory. , embodies the "old scalper" spirit of the people in the western region to fight against fate, respect nature, create a better life together, and continue to pioneer and innovate. This spirit of pursuing dreams and perseverance is the original driving force that supports the rise of Ningxia's wine industry and its reputation at home and abroad in just a few decades.
Stills 2 (published by CCTV)
Secondly, it tells people that in the far northwest of the motherland, there is a rich and beautiful place called "Ningxia". Although the Ningxia Hui Autonomous Region, founded in 1958, has gone through 66 years, its popularity still needs to be further improved, and it needs to further build a good internal and external image so that the beautiful new Ningxia can continue to shine with more dazzling brilliance.
In addition, many scenes in the TV series "Hometown of Stars" were shot in real locations across Ningxia, allowing people to have a more intuitive, objective and understanding of Ningxia's economic and social development and the development of the wine industry while enjoying the wonderful stories of the TV series. Image awareness. At the same time, it allows people to have a more concrete perception of the wonderful cultural tourism initiative of "Come to Ningxia and take a vacation for the soul". They are especially full of yearning for the bright stars and stars in the deep night sky under the Helan Mountain. Witness the latest results of Ningxia's ecological and environmental protection construction on site.
Stills 3 (published by China Central Broadcasting Network)
TV series "Hometown of the Stars" has maintained high ratings from its launch to the end in mid-May. It is firmly at the forefront of domestic TV series during prime time in the country and has attracted the attention of people across the country. Ningxia’s popularity and reputation have risen sharply. The direct impact it brought was that during the Dragon Boat Festival that just passed, Ningxia tourist attractions received more than 1.2 million tourists, and tourism consumption was 45.46 million yuan, a year-on-year increase of 32% and 33% respectively.
The popular "Hometown of Stars" is not only highly praised by audiences across the country, but also has gripping, mellow and meaningful stories in the TV series, as well as the core production area of the eastern foothills of Helan Mountain in China's emerging wine industry. The market position and the influence of winning gold and silver at home and abroad, and being the best, are also the spirit of Ningxia people who are not afraid of difficulties, move forward courageously, and are invincible, and the courage and courage to do things, do things, and create businesses without any setbacks and one step at a time. The energy of the footprints. (Author: Guo Changjiang)
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(Source: CCTV)
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