Every reporter: Bi Yuanyuan Every editor: Wei Guanhong
html On June 14, the Maritime Forum with the theme of "When IP meets AI opens up new horizons of light and shadow" jointly organized by Daily Economic News and Shanghai Film led the 26th Shanghai International The film festival aims to explore how artificial intelligence technology can empower the film and television industry and promote the innovation and cross-border integration of IP.Huang Jianxin is a senior director, screenwriter, producer and supervisor who has been active in the film industry since the 1980s. His representative work " dislocation " is a profound reflection on the relationship between future technology and human beings. In the film, the dislocated relationship between "robots" and "humans" seems to have a richer practical significance now in the context of the rapid development of AI technology.
Well-known director Huang Jianxin Picture source: Photo by reporter Cong Sen
"As an extension of human history, AI technology's future development is full of uncertainties." Huang Jianxin said at the forum that from the bionics level to the ethical and moral level, the development of AI technology Further applications may bring unknown risks and challenges. Faced with this change, the film industry, as an industry that is highly related to AI technology, should be keenly aware of this change and be prepared.
Huang Jianxin pointed out that the benefits brought by AI technology to the film industry have already emerged. Through AI technology, film production can complete special effects production, scene design, character creation and other tasks more efficiently and accurately. In addition, AI technology can also help filmmakers better understand the needs and preferences of audiences, thereby creating works that better meet market demand. However, AI technology will also completely change the way traditional movies are made. Once the film company obtains the actor's image authorization, in theory, the entire scene can be filmed without the actor having to appear in person.
At the same time, Huang Jianxin reminded the industry that the rise of AI technology is not without challenges. In terms of perception and cognition, AI has surpassed humans, which makes individuals unable to compete with AI. He also pointed out some misunderstandings faced by the current film industry, that is, some people think that AI is just a tool, but now AI is not only a tool, (but also requires) dialogue, discussion, and discussion with AI.
When talking about the problems faced by the film industry, Huang Jianxin mentioned the sluggish performance of the Dragon Boat Festival film market this year. According to him, this year’s Dragon Boat Festival movie market performed poorly, with a total box office of about 384 million yuan, a new low in recent years. In addition, the average age of Chinese audiences is rising, from 21 to 27.5 years old, indicating that fewer and fewer young people are watching movies. Against the background of rising ticket prices, the box office in May this year dropped by about 500 million yuan compared with the same period last year.
Daily Economic News
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