"Shanghai in June is full of movies." At 10 a.m. on June 14, in Hall 3 of Shanghai Cinemas, the documentary "The Sinking of the Lisbon Maru" will welcome the first audience for its world premiere. And they are also the first audience of the 26th Shanghai International Film Festiv

"Shanghai in June is full of movies." At 10 a.m. on June 14, in Hall 3 of Shanghai Cinemas, the documentary " The Sinking of the Lisbon Maru " will welcome the first audience for its world premiere. And they are also the first audience of the 26th Shanghai International Film Festival. On the evening of June 15, Chinese and foreign filmmakers and all members of the Golden Goblet Award jury will walk on the opening red carpet of the Shanghai International Film Festival, known as "Asia's No. 1 Red Carpet."

During the 10-day film festival, Shanghai, the people's city, once again extended a sincere film and television invitation to filmmakers and movie fans across the country and even the world - not only did the proportion of premiere films hit a new high, but 461 films were screened in total for about 1,624 There are 47 screening theaters located in 16 districts across the city, as well as additional venues, luggage storage, catering services and innovative cultural and creative products that respond to the needs of movie fans. Movie fans were naturally happy to attend the appointment - as of the evening of the 12th, the film festival had sold 450,000 tickets, which had exceeded the total number of moviegoers last year. This year's film and television festival activities are included in the "Social Aesthetic Education" plan for the first time. A series of forums, lectures, exchanges, and review activities have become a platform for the public to understand film culture and experience the beauty of the city.

World premieres and national premieres increased by 25.5%

The Shanghai International Film Festival in June every year is, for many people, a veritable festival in Shanghai. They came from all over the world to meet in movie theaters, and also encountered movies and filmmakers in the streets and alleys of this city. "Gathering in Shanghai because of our love for movies is a ritual that only the film festival has." said a movie fan from Suzhou.

A huge film festival poster on the streets of Shanghai. Photo by Zhong Han

As the only international A-class film festival in China, the film list of this film festival is eye-catching, with a total of more than 3,700 entries and exhibitions from 105 countries and regions on five continents. After selection, 50 works from 29 countries and regions entered the five major categories of the Golden Goblet Awards, including 38 world premieres, 6 international premieres, and 6 Asian premieres. The premiere rate reached a new high. Including competition films, the festival will screen a total of 461 films from 64 countries and regions, including 70 world premieres, 48 ​​international premieres, 81 Asian premieres, 73 Chinese premieres, and world premieres. and international premieres increased by 25.5% compared to last year.

Shanghai International Film Festival Viewing Manual

"Shanghai is the birthplace of Chinese cinema and a cultural port that promotes exchanges and mutual learning between Chinese and foreign films. Thanks to the Shanghai Film Festival's more than 30 years of reputation accumulation and the improvement of its international influence, more and more people Filmmakers value the Shanghai International Film Festival as a platform and want to premiere their works in Shanghai," said Chen Guo, director of the Shanghai International Film and Television Festival, ""The Sinking of the Lisbon Maru" has been waiting for the Shanghai International Film Festival. Premiere on the platform. "

Photo by Lai Xinlin from Shanghai International Film Festival ticket machine

"The film festival is not only a festival for filmmakers, but also a festival for movie fans, and it is also a festival for the people." Chen Guo said that it is the 5th anniversary of the important concept of the People's City, and the Shanghai International Film Festival, a festival that belongs to the people, continues to facilitate people and With the starting point of benefiting and benefiting the people, we strive to improve the viewing experience of movie fans in an all-round way. "On the day of the ticket opening, 355,000 tickets were issued in one hour, but there are still many viewers who missed their favorite show. 'You have something, I have it. In response, we have launched additional tickets for "The Lock" and "2001: A Space Odyssey" to meet the needs of movie fans. "

Each screening theater also provides benefits and convenience to the people in every detail. Six city center cinemas jointly launched 50 "warmth screenings" to reward movie fans with a 50 yuan discounted ticket price; all 47 screening theaters were replaced with new subtitle machines with the advantages of low-failure and low-latency hardware; the number of ticket machines increased , ensuring that movie fans queue for ticket collection for no more than 15 minutes.In order to welcome audiences who come to Shanghai with suitcases to watch movies, 34 screening theaters including Grand Guangming, Majestic, Heping, and Jiading Cinemas have opened luggage storage services. Tianshan Cinema Wanping Theater, Movie Movie Qiantan Taikoo Li Store, Jiushi·Shanghai Mall Theater, Duoyunxuan Dolby Atmos Cinema, etc., launched light snacks, pizza packages, etc. during the film festival to facilitate movie fans to "catch up" ".

Online check-in event organized by

Film Festival in cooperation with Weibo and Xiaohongshu

Judging from the distribution of ticket purchasers at this year’s film festival, young movie fans are still the main force in purchasing tickets at the Shanghai International Film Festival, among which users aged 18-24 account for 33%, and users aged 25-29 account for 30%. This year's Shanghai International Film Festival launched a series of cultural and creative products such as "City of Movies" and "GA Siff", as well as unique commemorative ticket stubs from multiple theaters, so that movie fans can "take home" the film festival. The featured cartoons are designed with attention to the needs of young audiences to share their personal experiences on social platforms. Audiences can take to the streets with their slide cards in hand and take photos of their favorite Shanghai street scenes. "We hope that everyone will have a sense of participation. Even if they don't watch a movie, they can still go to the streets and experience Shanghai's rich movie atmosphere." Chen Guo said.

Meet and share beautiful things in the city of movies

"An audience member at the lecture said that the film festival gave him an excuse to take film classes." Before the opening of the film festival, the Shanghai International Film Festival, Shanghai Citizen Culture Festival, and Majestic Grand theaters and other theaters jointly organize a series of lectures to help the wider public understand film history and expand film knowledge. While communicating offline, 400,000 movie fans watched on Weibo.

After taking the "Movie Class", citizens can also participate in the "Truth, Goodness and Beauty in Movies" citizen-themed essay writing activity, write about their feelings about watching movies, and have the opportunity to receive awards and presentations. "We hope to hear unique insights and real voices. Audiences don't have to worry about not being professional enough. They might as well write briefly and lively to arouse resonance and enjoy reading." Liu Haibo, president of the Shanghai Film Critics Society and professor at the Shanghai Film Academy of Shanghai University, continued He has served as an essay reviewer for many years, and he is particularly pleased that the "Youth Category" has been opened in the essay "to guide more primary and secondary school students to come to the film festival to watch and review films, and to give full play to the educational function of films."

"Truth, Goodness, and Beauty in Movies" citizen-themed essay collection Events

The Golden Goblet Film Forum of the Shanghai International Film Festival always focuses on foreseeing important transformations in the development of the film industry, providing inspiration and thinking to filmmakers. This year's Golden Goblet Film Forum has a total of 9 sessions, which will focus on differentiated distribution mechanisms, "going global" of Chinese films, artificial intelligence + films, the new generation of Hong Kong film industry, global diversified development of IP, etc., focusing on new quality productivity to promote the high level of Chinese films. Quality development. The film school, known as the "Master Class" by movie fans, will welcome well-known filmmakers such as Chen Yingxiong, Zhao Deyin, Bill Nichols, and Shunji Iwai to share their insights on film creation. In the past two days, young students from Shanghai University, East China Normal University and many other universities have actively signed up to participate in volunteer work such as translators and subtitle operators at the film festival forum. While doing a good job in front-line services, they also have the opportunity to get up close and personal with filmmakers.

Cinema running picture

This year, the Shanghai International Film Festival and Xiaohongshu launched an event for movie fans to come to Shanghai for a "movie holiday" to record interesting encounters in the city. The participation of online platforms has given the Shanghai International Film Festival n “ways to open” and made the film festival popular before it even started.

travel platform Ctrip and the Shanghai International Film Festival jointly planned the "Walking with Movies" city walking route after it was launched on June 1. By the evening of the 12th, more than 2,000 netizens had uploaded photos of going to the theater, visiting around the theater, and how to move quickly. There are more than 5,000 food guides and more than 1.3 million interactions. The local lifestyle platform Dianping also launched a "cinema map" of 47 theaters at the end of May. In less than two weeks, movie fans "checked in" more than 10,000 times, with an average of one movie fan checking in to 5 theaters.

"Shanghai has a lot of film resources. In addition to historical cinemas, there are also places where a lot of film stories took place." Liu Haibo said that viewers may wish to follow the unit "City·Light and Shadow: Celebrating the 75th Anniversary of the Founding of New China and the 75th Anniversary of the Liberation of Shanghai" Screen film clues and create your own in-depth tour route of film culture.For example, we went to the site of the First National Congress of the Communist Party of China and the Second National Congress of the Communist Party of China to look for the red cultural footprints behind the opening film of this film festival and the dance drama film ", The Eternal Wave of ", and visited Shanghai-based films such as Xie Jin and Zhao Dan in Shanghai-style historical buildings. The former residences of celebrities, Shanghai Film Museum, Shanghai Theater Academy, Shanghai University Shanghai Film Academy and other film and television cultural facilities and film and television schools scattered throughout Shanghai are all places worth visiting. "At the Shanghai International Film Festival, you can not only appreciate other people's stories, but also read about the beauty of the city while walking in the citywalk, and create and discover your own stories."

City Walk

"I hope that the audience will meet like-minded friends through the film festival, discover and share The beautiful details of the city are also the purpose of the Shanghai International Film Festival as a people's festival," Chen Guo said. Liu Haibo also discovered that there are many ways for citizens to participate in the film festival. In addition to watching movies, many people come to collect derivatives and posters, or enjoy being watched by filmmakers in the cafe downstairs of the Silver Star Crowne Plaza Hotel. Surrounding atmosphere. "For young people, they often only need a reason to travel. The Shanghai International Film Festival is a sufficient reason to come to Shanghai and feel the charm and heritage of the city's red culture, Shanghai culture, and Jiangnan culture."

Movie The theme of the festival is cultural creativity

Movie fans from abroad come in droves, and online and offline popularity is exchanged. The Shanghai International Film Festival creates a new scene of cultural tourism consumption, making the movie-watching journey more colorful. The "Belt and Road" Film Week "Latin American Style Carnival" will showcase Latin American culture through the "Latin American Express" cruise bus and promote the urban culture of Latin American countries through the "Latin American Style Street" market. The Film Market's "Film and Television Policy and Location Promotion Conference", the Jingoe Forum's "Integration and Symbiosis: Film and City Forum", and the negotiation of content related to cultural and tourism integration in future cinema units will also focus on the topic of cultural and tourism integration. .

"Film festivals usually serve three types of people, filmmakers, film companies, and movie fans. The Shanghai International Film Festival does the best job in serving movie fans and is a well-deserved citizen's festival." Liu Haibo believes that on the platform of the Shanghai International Film Festival , which gathers the best movies and masterpieces of film history in the past year, providing movie fans with a rare opportunity to watch movies and experience the diverse and rich world culture. "Cultural sharing is an important feature of the People's City. In this regard, the Shanghai International Film Festival takes the lead."