In order to support the construction of Beijing as an international consumer center city and activate the capital's consumer market, Beijing Yiqing and Beijing Satellite TV have joined forces to create the hot song "Radiant Youth "Yi" Straight Youth "Young", which was exclusively named by Arctic Beverage. Jointly sponsored by various companies under Beijing Yiqing, the song will be broadcast live on Beijing Satellite TV on June 11. Beijing Yiqing's Arctic Soda, Chinese Sauce Wine, and Red Star Erguotou are all indispensable elements on the dining table of Beijing residents. For this reason, Beijing Yiqing gave full play to the cultural heritage and advantages of a national enterprise and brought a passionate four-part show to the audience. An overflowing audio-visual feast. At the song concert, many brands of Beijing Yiqing including Arctic Ocean, Red Star, Shuanghesheng, Longhui, Xinghai, Goldfish, Yili, Peking Ice Factory, Zhonghua, Dahao, Huazi and other brands were all unveiled, fully demonstrating the cultural heritage of national enterprises. , bringing a passionate audio-visual feast to the audience.
This song will gather Sun Nan , Cai Guoqing , Huang Qishan , Da Zhangwei , Li Yuchun , Guan Xiaotong , Jin Zhiwen and many other powerful singers to participate in the performance. The song will last 120 minutes without interruption. , and also created a new immersive experience of interactive chorus on and off stage. During the performance, the song was divided into three chapters: "Us of Youth", which embodies the passionate youthful power, "Family of Youth", which is full of warmth and memories, and "Nation of Youth", which is full of strong feelings of family and country. Among them, the performance content of each chapter is fully integrated with the time-honored brands of Beijing Yiqing in terms of brand story, cultural inheritance, value orientation, spiritual identity and other aspects.
【Youth of Us】
The song concert kicked off with the technologically advanced AI customized show "Beer Shuang's Journey", which tells the story of Bingbing Bear's magical journey through time and space, showing the audience the life styles of various eras. .
Immediately afterwards, music producer Lan Tianqi presented to the audience the theme song "My Life is Full of Joy and Victory" by Shuanghesheng Beer. This song is full of youthful vitality, encouraging everyone to put down their anxiety, run into the sunshine, and maintain an eternally young mentality. Shuanghesheng beer also appeared in the show, symbolizing letting go of all worries and drinking it all.
The song "Go Far and Fly High" encourages us to bravely pursue our dreams and live life to the fullest. When we come to Beijing, climbing the Great Wall, eating roast duck, and eating red star Erguotou has become a must-do experience for everyone.
[Family of Youth]
Two generations of actors emotionally performed "Listen to Mom Tell Stories of the Past", affectionately showing their mother's love, just like the companionship and protection of a goldfish washing spirit, everyday but unusual. During the performance, Xinghai’s newly developed Xinghai folding electronic keyboard, Yili Food’s James Neal cookies, Goldfish super concentrated laundry beads without adding a drop of water and other new products, as well as fresh and healthy products without harmful additives that are loved by the people in the coming summer. New products at the Beiping Ice Factory were also unveiled one by one.
【Nation of Youth】
Liquor is an indispensable element of the festival. During the live broadcast, a lively scene of Chinese people from all over the world drinking Chinese liquor appeared on the big screen.
In addition, Dahao Technology also applied the cloud intelligent embroidery system for on-site embroidery. The Huazi brand under Yiqing displayed its new ginseng revitalizing series of products in 2024.
As a national enterprise that deeply cultivates Chinese traditional culture and advocates "revival and innovation of time-honored brands", under the great wave of industrial transformation driven by consumption grading, Beijing Yiqing conforms to the trend of the times, through in-depth exploration of new consumer needs, and clarifies the top-level design of its own brand. Through self-breakthrough and innovation time after time, the brand value of Chinese time-honored brands and Beijing time-honored brands is demonstrated.From the brand carnival to the hot song "Always Young", Beijing Yiqing uses cultural output to polish the sign of a time-honored brand, and uses the characteristic brand cultural elements of time-honored brands to create a consumer trend with the characteristics of "Yiqing Time-honored Brand".
Shuanghesheng beer, as an old Beijing brand, has won the favor of consumers with its rich taste. As a classic and old brand, Shuanghesheng is actively embracing new media, including multiple platforms such as television and social media, to promote its brand in a way that is closer to young people and new Beijingers. Through such innovative forms of expression, Shuanghesheng successfully conveyed its brand concept to the audience and further deepened the emotional connection between consumers and the brand. With the intertwining of passion and music, Shuanghesheng once again proved its unique charm and far-reaching influence in the market.
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