During the three-day Dragon Boat Festival holiday, the box office in the Chinese mainland market totaled 383 million yuan, with an average of less than 130 million yuan per day. Compared with the same period last year, this result has dropped by nearly 60%, which can be said to be disastrous.
During the Dragon Boat Festival last year, a total of ten new films were released in domestic theaters. Among them, the crime-themed film "The Disappearance of Her", produced by Chen Sicheng and co-starring Zhu Yilong and Ni Ni , became a hit. The film earned a box office of over 500 million yuan during its release period. This film alone earned more than 100 million yuan more than this year. Its final total box office exceeded 3.5 billion yuan, successfully advancing into the top five in the annual box office list that year.
With the help of Chen Sicheng's blockbuster film, during the three days of Dragon Boat Festival last year, the market in mainland China was 911 million yuan, nearly 530 million yuan more than this year. This result is second only to 2018 in the history of Chinese Dragon Boat Festival movies. of 912 million yuan.
By this year’s Dragon Boat Festival, the total box office in three days was less than 400 million yuan, almost setting the worst performance in the past ten years. The reason for this phenomenon may be that none of the films released during the Dragon Boat Festival this year have really gained the audience's favor.
During this year’s Dragon Boat Festival, a total of eleven new films were released in domestic theaters, one more than last year. However, within the schedule, none of the eleven new films had a box office of over 100 million. Among them, " I don't want to be friends with you ", which won the schedule championship, has a total box office of only more than 71 million. The anti-crime crime film "Never Give Up", which was originally highly anticipated by the audience, was disappointing due to poor reputation after its release. It only earned less than 70 million yuan during the period. box office.
And "I Don't Want to Be Friends with You" was able to successfully win the box office championship of this year's Dragon Boat Festival. This seems to have shown that domestic audiences still prefer comedies, and as one of the leading actors, Jia Bing has previously passed " "Thelma and Louise Spending Money " has gained some popularity.
As for the only Hong Kong film " Negotiator " in this schedule, it did not have the same fate as " Kowloon Walled City: The Siege ". It only earned more than 50 million yuan in three days. Judging from the current box office trend, it is expected that the final total box office of this Hong Kong film will not reach 200 million yuan.
This time, Hong Kong movies failed again.
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