On June 9, a consumer posted on a social platform that he purchased a drink and a cake from a Naixue store in Shenzhen through a takeout platform that afternoon. After receiving the goods, he discovered that the cake had already been placed in front of him. Expires in one day.
Time when consumers purchased Naixue takeout orders
Screenshots of consumer revelations
The cakes purchased by consumers were Jasmine Chuxue cake rolls. The label of the cake rolls showed that the cake was made starting at 22:52 on June 8, and the most consumed The best date is before 23:59 on June 8th.
In response to this matter, on June 10, the staff of the store involved in Naixue responded to the media and stated that the cake had not expired, and the store employees mistakenly pasted the thawing expiration date of the raw materials on the product as the shelf life.
The staff member apologized for this and further explained that Naixue headquarters changed the expiration date rules on June 8 and implemented them on the same day. The store employees unfrozen the raw materials on the evening of June 8 and on the morning of June 9 I just started making this cake, but mistakenly put the defrost label on the product . "All our breads and cakes are made and sold fresh in the morning. We can provide monitoring if necessary."
Regarding Naixue’s store labeling errors, some netizens believe that this is mainly due to Naixue’s inadequate training and management of store employees after changing the labeling rules. On June 10, Nayuki's tea headquarters responded to the media and stated that after verification, the product had not expired. It was due to the use of a new labeling machine and employees mistakenly labeled the defrost label with the shelf-life label. It had explained it to customers and comprehensively strengthened internal training. .
Naixue was founded in 2015. Its main business is selling freshly made tea drinks and baked products through offline stores. The expired bakery products that were questioned this time are Naixue’s second largest source of income. However, last year, Naixue’s bakery product revenue fell 8.8% year-on-year to 710 million yuan. This was also the only business segment of Naixue that recorded negative growth last year. , and its current tea beverage revenue increased by 20.5% year-on-year to 3.78 billion yuan.
Overall, in 2023, Naixue achieved revenue of 5.16 billion yuan, a year-on-year increase of 20.3%; net profit was 11.166 million yuan, a year-on-year increase of 102.4%. Under non-IFRS, the adjusted net profit was 20.912 million yuan. , successfully turned losses into profits. As of the end of March this year, Naixue had 1,597 directly operated stores and 205 franchise stores.
netizens discussed
@hoten: is indeed a bit difficult to handle. The production date was 06-08 22:52, but it expired at 06-08 23:59? One hour shelf life for co-authorship? So I personally feel that the shelf life may be wrong.
@Through the gap: monitoring shows that it started making it that morning, so how can we prove that the raw materials have not expired?
@osiw: doesn’t like drinking these milk teas. Nai Xue’s response this time feels a bit far-fetched.
Source丨 Southern Metropolis Daily (nddaily), n video report
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