On Monday, June 10th, Eastern Time, Apple’s Worldwide Developers Conference (WWDC) kicked off. This WWDC is regarded by analysts as Apple's most significant event in more than a decade because it will focus on artificial intelligence (AI), and the AI ​​strategy is the missing pie

On Monday, June 10th, Eastern Time, Apple’s Worldwide Developers Conference (wwdc) kicked off. This WWDC is regarded by analysts as the most significant event for Apple in more than a decade because it will focus on artificial intelligence (AI), and the AI ​​strategy is the missing piece of Apple’s current growth puzzle. Investors and customers now want to see Apple What functions will be launched to meet the fierce challenges facing the AI ​​field. At the beginning of

wwdc, Apple CEO Cook took the lead. In a pre-recorded video, Cook said that this will be an exciting and unforgettable conference, and Apple will announce "far-reaching new intelligent capabilities."

Next, Cook and other Apple executives introduced to support new operating systems (OS) for hardware ranging from smartphones iPhone, iPad and Mac computers to smart watches Applewatch and mixed reality headsets VisionPro. The tests of these OSs will all be in 7 Launched in March, it will be officially launched this fall.

Apple’s new AI system appleintelligence, which was previously reported by the media, is here as scheduled, and it is integrated into the new os of the above-mentioned iPhone, iPad and Mac. Apple has announced an upgraded version of Siri, its virtual assistant powered by AI.

At the same time, Apple officially announced that VisionPro will be sold in China and other countries starting from the end of this month. Among them, the starting price of in mainland China is close to 30,000 yuan.

Mike Rockwell, vice president of Apple's technology development team and vice president of vision products, announced that Vision Pro's operating system has been updated. The second generation system Visionos2 was launched four months after Vision Pro came out. Rockwell said that VisionPro currently has more than 2,000 application apps and 1.5 million iPhone and iPad apps.

What is "appleintelligence"?

Apple defines Apple Intelligence as a personal intelligence system for iPhone, iPad and Mac that leverages the power of Apple chips to understand and create language and images, as well as take action across applications. Since

specifically emphasizes local operation of the chip, apple intelligence naturally has device-side limitations. There are currently only two devices available for iphone-iphone15pro and iphone15promax. However, tablets and computers seem to only need m1 chips (and newer m-series chips).

Apple stated that currently only supports English for appleintelligence, and both Siri and device languages ​​need to be set to English (United States). The company will continue to update the features announced today and support additional languages ​​and devices over the next year. In terms of the specific AI functions of

, in the system-wide writing tools (mail, memos, pages, and third-party applications) built into ios18, ipados18, and macossequoia, users can rewrite, proofread, and summarize text in all scenarios, thus Achieve functions such as proofreading grammar, adjusting wording and tone, and checking for typos with one click. In the Mail app, users can also view message summaries and get suggestions for smart replies.

For users who are stuck with constant push notifications on their mobile phones, this update also has a priority notification function - scanning and summarizing a large number of push key information.

In the Notes and Phone apps, users can record, transcribe, and summarize audio (enable recording during a call and participants are automatically notified). After the call ends, AppleIntelligence generates a summary of key points.

Siri's appearance and functionality have also been significantly upgraded, and will be able to perform hundreds of new operations in Apple and third-party applications, such as "send photos of Saturday's barbecue to xxx" and so on. With the subsequent launch of the screen sensing function, Siri will be able to understand user actions in the application in real time and provide feedback.

is finally the integration of Apple and chatgpt. Users can call Siri and call chatgpt in the system-wide writing tool to implement functions such as chat robots and image generation. Apple users can access gpt-4o for free without creating an account, and chatgpt subscribers can connect their accounts and access paid features directly within Apple systems.

visionpro confirmed to land in the Chinese market

1:00: Apple's WWDC24 keynote speech opened. This year's opening event was Federighi's "skydiving show", while Cook stood on the roof of the company and watched them land.

1:06: Cook shouted good morning and said that today he will talk about a series of system updates first, and then talk about AI.

1:09: The first one to appear is visionos2. The new features of include using 2D images in existing "photos" to generate lifelike 3D "space photos". The "2D to 3D" here actually uses machine learning technology. Apple said that there are currently more than 2,000 applications developed specifically for Apple Vision Pro, and there are 1.5 million iOS and IPados apps that can be used.

1:10: Referring to the iPhone, Canon has developed a lens specifically for shooting space videos. This is also the only new hardware in the entire conference.

1:12: After releasing the new system, Cook announced that visionpro will be launched in 8 countries/regions. The Chinese market will start pre-orders at 9 a.m. this Friday (June 14th) and will be officially launched on June 28th. . Apple China’s official website shows that the starting price is 29,999 yuan.

ios18

1:15: The pace is very fast, then enter ios18. The new version of iOS provides the ability to personalize the home screen, including the ability to rearrange icons, change their color and size, and place them anywhere on the screen. The control center has also been redesigned, and the flexibility of customization has also been increased. In addition, the "privacy mode" that Android users are very familiar with has also entered iPhone for the first time. At the same time, the Photos app also received its largest design update to date, with a simplified single view replacing the grid design.

1:18: The text in the "Message" app can also be set to have unique display effects, including adding formats such as bold, underline, italics, and strikethrough, and you can also set a delay for sending.

1:23: Apple updates satellite message sending function. Mobile phones of iphone14 and higher can send text messages to others when leaving the network (it is estimated that there will be restricted areas). Previously this feature was limited to emergency communications.

1:25: Apple has brought a "game mode" to the iPhone, and the demo screen uses the Chinese game "Zero". At the same time, Apple also brought the taptocash function to the iPhone, which is similar to how two iPhones can transfer money directly by touching it.

1:30: Summary of updates for ios18.

airpods, applewatch new system

1:33: Next, we will talk about the updates of Apple audio and home products. What Chinese users are most concerned about is airpods. Through the update of Siri, the interaction with AirPods Pro (second generation) will be more personalized, such as being able to answer calls through voice and movement. At the same time, the new "Voice Highlight" function can also eliminate background noise and improve call quality. Personalized spatial audio will also be applied to games. This time Apple used Tencent’s game for demonstration.

1:42: The next update is watchos11. New additions include a feature called "Training Loads," and fitness apps are also more customizable. Apple Watch now also supports consecutive interpretation. What worries investors is that Apple seems to have returned to the era of using "machine learning" and "algorithm" to refer to AI.

1:47: This should be an update that has the potential to hit Weibo hot searches: Apple announced that the calculator application will be launched on the iPad!

1:50: In the serious ipados18 update, you will also get the same home screen customization function as iOS, a new photo application and an upgraded control center interface. The new iPadOS will have a new floating tab bar. There is also a new function of mathnotes. can use apple pencil to write math problems and answer them.

is also based on the smartscript function. Users can adjust handwritten text in real time, such as correcting typos (after correction, they will still be reflected in handwritten fonts), adding spaces, crossing out sentences, and even pasting typed text in handwritten text, and paragraphs will be updated according to the new text. Automatically adjust added content.

macos15

1:52: After a period of parkour, Federighi began to introduce macos15, which is the sequoia system.

1:55: The new mac system will have a feature called "iphone mirroring", which allows you to use a mac to access and fully control your iPhone, while at the same time the phone can keep the screen locked throughout the process.Notifications received on the iPhone will be displayed on the Mac for the first time and can of course be interacted with.

1:57: The game attributes of Mac have also been further enhanced. Games such as "Assassin's Creed: Shadows", "Resident Evil 7", and "Phantom Parlu" will be launched on Mac this year. Apple also launched gameporting toolkit 2 to facilitate developers to port games to Apple devices at an unprecedented speed.

1:58: The password management app also debuts as scheduled. This app will be available on ios, macos, ipados, visionos and windows.

1:59: In the Safari function update, functions such as translation and summary have appeared.

2:04: The update for macOS is over.

appleintelligence appears

2:05: Cook reappears and starts talking about AI, which should be "appleintelligence"-Apple smart suite.

2:08: The "Apple Intelligence" suite will be able to prioritize push notifications, summarize text, and generate images, while AI commands can run across applications (such as mail, maps, calendars, and locally stored personal information, etc.).

2:15: It seems that the "Apple Smart" suite of currently runs locally on mobile phones and can only run on a17pro, which means it is only suitable for iphone15pro and iphone15promax, while it can run on iPads with M series chips.

2:17: Apple also proposed the concept of "private cloud computing": "Apple Smart" will enable cloud computing mode on dedicated servers using Apple chips to ensure the privacy and security of user data. This refers to those AI functions that “have to be run on the cloud”.

2:23: Siri powered by AI will become natural, more contextual, and more personalized. The appearance will become a glow surrounding the display. A new "Type to Siri" (type to Siri) function has been added. By double-clicking the bottom of the display, you can enter what you want to do, such as setting an alarm clock. Apple said it will introduce more new features to improve Siri next year, including screen awareness capabilities that allow Siri to understand the content on the display, and Siri can also take actions in applications on behalf of the user.

2:25: In a series of text input applications such as email, new functions such as rewriting, rewriting, and summarizing will be added to help users quickly draft and rewrite documents, correct grammatical errors, etc.

2:28: Apple’s new push priority function can not only display push notifications from certain applications at the top, but also summarize a series of push information (such as crazy pop-up chat applications).

2:32: Apple releases the “Emoji Pack AI Generator”. This feature will also support developers in calling APIs.

2:38: The voice transcription summary function of "Apple Smart" is also suitable for phone call recording scenarios.

2:39: chatgpt with deeply integrated into the system is here! users can ask the system to call chatgpt to respond during use of Siri and a series of applications. Like OpenAI's policy, free users can use gpt-4o without creating an account, and OpenAI paid users can also associate their accounts to use paid functions. Apple said it will introduce more AI models in the future.

2:43: The "Apple Smart" part is over, and the camera cuts to Cook to finish.

2:44: The press conference is over. This press conference was still shot with an iPhone and edited with a Mac.

2:50: At the end of the conference, Apple's stock price fell nearly 1.9%. As of the close of U.S. stocks, Apple's stock price fell 1.91%.