6 on 8th, "Liu Yifei replied to Xu Haiqiao", "Lin Gengxin didn't guess Liu Yifei's reaction", "Liu Yifei replied to Yi Nengjing", "Liu Yifei's lines became popular before they were aired", "Liu Yifei has such a long neck" and other entries took turns to be on the hot topics. Search to warm up for the annual drama "The Story of Rose" which will be broadcast at 19:30 that day.
""The Story of Rose" has started broadcasting, and it is estimated that "Mo Yu Yun Jian" will be updated soon." Some netizens commented. Some netizens expressed their disapproval, saying the plot line was weak.
Picture source: "The Story of Rose" official Weibo video screenshot
With classic works such as "The Golden Family" and "Legend of Sword and Fairy", Liu Yifei was nicknamed "Sister Immortal". "The Story of a Rose" starring this time is adapted from Yi Shu's novel of the same name, telling the story of a woman's growth and transformation in different stages of life. Starring Liu Yifei this time include Tong Dawei, Lin Gengxin, Huo Jianhua and other well-known actors. "The Story of the Rose", with its classic original work and luxurious lineup, is also regarded as a major seed player competing for the "King of Drama" in 2024. The management behind the "big drama" of
is also "star-studded". The reporter of "Daily Economic News" noticed that this time Liu Yifei also "pushed" her "own" company Hongxingwu Entertainment Media Investment Co., Ltd. (hereinafter referred to as Hongxingwu) to the stage for the first time, and jointly served as the director with Tencent Video and Xinli TV Producer of the show.
Hou Xiao (pseudonym), who has created many hit dramas, said in an interview with a reporter from the "Daily Economic News" that as Liu Yifei's voice increases, she may participate in the production of "Rose's" in the form of "remuneration shares" story".
In addition, in the middle of 2024, the video platform war triggered by popular dramas will also become fierce due to "The Story of the Rose". When the public's attention is limited, only "hits" can retain users for the platform. What other capital stories are hidden behind "The Story of a Rose"?
"The Story of a Rose" takes over from "Celebrating More Than Years 2"
Can it help Xinli Media fulfill its 2024 performance commitment?
Every time a trailer is released, it is a hot search. For the beauty of "Fairy Sister" Liu Yifei, " "The Story of a Rose" has already raised the audience's expectations early.
In addition to the expectations of the audience, the developers behind "The Story of a Rose" should not be underestimated. The producers include cctv, Tencent Video, Xinli TV and Hongxingwu.
"Qing Yu Nian 2", which has just concluded, is produced by cctv, Tencent Video, China Literature Film and Television and Xinli TV. Public information shows that China Literature Film and Television and Xinli TV both belong to China Literature Group (0772.hk, stock price 26.3 Hong Kong dollars, market value 26.982 billion Hong Kong dollars), a subsidiary of Tencent. Since "Qing Yu Nian 2" and "Rose Story" are both "Tencent series" works, some netizens jokingly said that Tencent "won the jackpot" this time.
Back in 2018, when "Qing Yu Nian 1" was finalized, China Literature Group announced that it would acquire 100% of the equity of Xinli Media for a price of up to 15.5 billion yuan. Xinli Media has participated in the production of many popular film and television works such as "The First Half of My Life", "White Deer Plain" and "Ruyi's Royal Love in the Palace".
Naturally, the acquisition of Xinli Media, which has suffered several failed IPOs, at a high price was not to provide help in times of need. China Literature Group and Xinli Media signed a gambling agreement, requiring Xinli Media's net profit from 2018 to 2020 to reach 500 million yuan, 700 million yuan and 900 million yuan. Unfortunately, Xinli Media failed to achieve its performance commitments in 2018 and 2019.
In August 2020, China Literature Group and Xinli Media re-signed a five-year gambling agreement. According to the new agreement, the net profit requirements from 2020 to 2024 will be reduced to a minimum of 200 million yuan, 300 million yuan, 300 million yuan, 300 million yuan and 300 million yuan, and a maximum of 400 million yuan, 500 million yuan, 500 million yuan and 500 million yuan. yuan and 500 million yuan. This adjustment enabled Xinli Media to achieve its gambling target for the first time in 2020, with a net profit of 426 million yuan.
In the following years, Xinli Media continued to maintain a good development momentum. From 2021 to 2023, Xinli Media's revenue was 1.217 billion yuan, 1.623 billion yuan, and 1.26 billion yuan respectively, and its net profits were 530 million yuan respectively. , 538 million yuan, and 487 million yuan, all of which met the gambling requirements. In 2024, "Hot" directed and starring Jia Ling was released during the Spring Festival, with a cumulative box office of 3.46 billion yuan. Xinli Media is the first producer of this film.
For Xinli Media, if it wants to achieve its performance commitments in 2024, it is crucial for "Rose Story" to continue the popularity of "Hot" and "Celebrating the Year 2".
Did Liu Yifei become a shareholder with her salary?
The agency has also become the producer of the new drama
"The Story of Rose" is adapted from Yi Shu's novel of the same name. It is written by Li Xiao and Wang Si, directed by Wang Jun, starring Liu Yifei, Tong Dawei, Wan Qian, Lin Gengxin is a special guest star, and Lin Gengxin is the guest star. 1. Special appearance by Peng Guanying and special starring by Huo Jianhua.
Although the show brings together many male stars, the core story always revolves around the heroine Huang Yimei played by Liu Yifei. In the play, Huang Yimei finally found her life position and true love after experiencing a series of workplace challenges, marriage twists and love setbacks.
Liu Yifei has been in the industry for more than 20 years and has won the love of the audience with works such as "The Golden Family", "Legend of Sword and Fairy" and "The Legend of the Condor Heroes". In recent years, she has returned to the screen with the ancient costume masterpiece "Meng Hua Lu" and the urban emotional drama "Where the Wind Is Going", which has gained good ratings and reputation.
It is worth noting that with the broadcast of these popular dramas, Liu Yifei's influence and voice in the industry have also increased significantly. A reporter from "Daily Economic News" discovered that Fang Hongxingwu, another producer of "The Story of a Rose," is the agency to which Liu Yifei belongs.
Image source: Hongxingwu Weibo screenshot
Tianyancha information shows that Hongxingwu was established in 1995 and was formerly known as Beijing Tongchan Wynn Real Estate Trading Center Co., Ltd. Currently, Chen Jinfei directly holds 90% of the shares, and its holding company Beijing Tongchan Investment Group Co., Ltd. holds 10% of the shares.
The official Weibo of Hongxingwu has published almost only news related to Liu Yifei since 2015. Although the official Weibo of Hongxingwu stopped updating for a time after November 2016, it resumed updating after Liu Yifei starred in "Meng Hua Lu".
As the producer of "The Story of a Rose", Hongxingwu also actively participated in the promotion of the series. According to the "Daily Economic News" reporter, this is the first time that Hongxingwu has participated as the main producer in a TV series starring Liu Yifei. Previously, Hongxingwu had participated in the production of the movies "The Third Love" and "The Legend of White Ghost: Desperate Escape" starring Liu Yifei, but the box office of the two films was only 73.22 million yuan and 24.29 million yuan.
Why has Hongxingwu, which has always been low-key, now stood on the stage with the "Tencent Group"? In this regard, Hou Xiao told the reporter of "Daily Economic News" that "it is not uncommon for top actors to use the method of 'remuneration stock ownership' to participate in the works in which they star."
Long-form video platform is even more complicated. Can "The Story of Rose" be the first shot of the 2024 summer season?
The TV drama market has been very lively recently, with Tencent Video’s “Celebrating More Than Years 2”, iQiyi’s “Fox Fairy Little Matchmaker Moon Red”, and Youku’s “Mo Yu Yunjian”... The major long-form video platforms are showing great success in drama series In the core competition area, they all used their "special skills".
"The Story of a Rose" has "squeezed in" at this time. Can it still break out from the many popular dramas? "Currently, there are many large-scale costume dramas and spy war dramas in the screen market, but there is a lack of urban emotional projects." Hou Xiao said in an interview with a reporter from "Daily Economic News" that "The Story of a Rose" with differentiated themes "Is expected to become a "dark horse".
Hou Xiao further told reporters that the end of June every year is the time for real swordsmanship and hand-to-hand combat in the "summer drama series". "Tencent Video hopes to use Liu Yifei's new drama to get the first shot of the summer season in advance. Because going forward, the competition will definitely become more intense."
As for long-form video platforms, they need to rely on dramas with longer playback cycles. Traffic basic disk. Take "Qing Yu Nian 2" as an example. According to Beacon Professional Edition, as of June 5, the number of views of the show's feature film on the entire network exceeded 2 billion. Therefore, drama series are also regarded as the most important business segment of Aiyouteng.
2024 is already halfway through. From the perspective of "betting on" popular dramas, Tencent Video, which owns "Flowers" and "Celebrating More Than Years 2", can be said to be "infinitely beautiful". Now that "The Story of Rose" has "taken over", can it continue to be popular? “When choosing dramas on the platform, we first look at the IP, and secondly the main creators and production team."Hong Wen (pseudonym), who is familiar with the video platform business, told the "Daily Economic News" reporter that the platform needs to conduct multiple capital games to compete for S-class dramas, but it is difficult to predict whether the "bet" will succeed in the end.
“Now, long-form video platforms are even more complicated. In the first quarter of this year, the overall advertising investment and market operations of the platform were not ideal. Although driven by some top content, the platform’s membership income is increasing. " Hong Wen told reporters that the decline in advertising revenue will lead to higher and higher requirements for project evaluation, because resources are concentrated on the "head" content. It is difficult to "gamble" to become popular. How can the platform be used well? Does content create barriers to competition? In this regard, Hou Xiao believes that “film and television drama production is not industrial manufacturing, but cultural manufacturing, and cultural manufacturing is driven by creativity. Talent is the core competitiveness, and the platform should adjust the income distribution model so as to encourage everyone to create with heart."
Source: Daily Economic News reporters Bi Yuanyuan Du Wei
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