Comics/Li Xiaojun
"Someone pretended to be a student of our school for live broadcast." Wang Lei (pseudonym), who studied in a university in Hebei, recently discovered a strange phenomenon when he was watching short videos and live broadcasts: some anchors were obviously not college students, but they pretended to be Live broadcast as a college student.
Some time ago, he clicked into a live broadcast room titled "Sophomore". The anchor was dancing in sexy clothes. Some people in the comment area kept sending gifts in order to attract the attention of the anchor. Some people said they hoped to meet the anchor offline. The anchor marked the location on the live broadcast page as Wang Lei's school. When he asked the anchor questions related to the school, the other party could not answer them.
A reporter from the "Rule of Law Daily" noticed that it is not uncommon for some people to use labels such as "college students" to conduct live broadcasts to attract traffic and sell goods. Some people even conduct vulgar live broadcasts just to gain traffic.
Many interviewed experts pointed out that if you are not a college student, but use the identity of a college student to live broadcast, it is suspected of false propaganda and fraud. Platforms should strengthen the review and supervision of anchor identities and live broadcast content, strictly control authenticity and compliance, and impose penalties such as closing live broadcast rooms and banning accounts for labels that violate laws and regulations. Audiences must also improve their ability to identify, not blindly follow labeled live broadcasts, and pay more attention to content that is truly valuable and positive.
In order to attract traffic blog attention
Create a college student character
Wang Lei often watches live broadcasts or short videos in his spare time. He noticed that when posting videos on social platforms, you can mark your school name in the lower left corner, so that the platform will be based on big data Proactively push videos related to this school.
One day, Wang Lei saw an anchor whose location was marked as his school. Out of curiosity, he watched the other party's live broadcast for several days in a row, but found that the anchor often danced some marginal dances, and the scale of the dances became larger and larger. He even wore naked clothes and made some sexy and bold moves from time to time.
Wang Lei was shocked. He quickly checked all the short videos previously released by the anchor, only to find that there were no elements related to his school in these short videos. When he asked surrounding classmates, no one knew her. During a live broadcast, Wang Lei got a chance to win a spot by buying gifts. He took the opportunity to ask the anchor several basic questions about the school, but the anchor couldn't answer them.
"Is this anchor a student of our school? If not, why should he be tagged as a student of our school? What a negative impact this will have on our school's reputation!" Wang Lei questioned.
Hu Ming (pseudonym) from a university in Zhuhai, Guangdong also has similar doubts. One afternoon a few days ago, he clicked into a live broadcast room. The female anchor was putting on makeup in front of the camera. The background looked like a student dormitory. While putting on makeup, the female anchor said that she had a class in the afternoon and had to go to class at 4 o'clock. But at 4 o'clock, Hu Ming found that the female anchor was still broadcasting, so he entered the live broadcast room again and heard the female anchor say: "I don't want to go to class this afternoon. Does anyone want to play games together and make money part-time playing games with me?"
Hu Ming was very surprised by this, because there was an event in the school that afternoon, which required all teachers and students to participate, but the anchor actually said that he had to go to class and did not want to play games after class. In the following days, Hu Ming could see this female anchor broadcasting live at a fixed time every day. "For several days in a row, she has been broadcasting live at a fixed time every day, either playing games or chatting with her. Is she a college student? Doesn't she have to go to class?"
An industry insider told reporters that some live broadcast rooms have "College Student Live Broadcast" in the title area. "Female college students live broadcast", but the anchor is not necessarily a student. The content of these live broadcast rooms covers a wide range of content, including "dancing", "activities", "playing with", and "selling goods".
A person engaged in live broadcast operations revealed that some live broadcast accounts are operated by individuals on the surface, but in fact there are companies behind them. "Female college student" and "college student" are just labels, used to package the anchor and increase his popularity. Only with popularity can he get more gifts and profits. “Some marginal content is easy to get gifts, but it is also easy to get your account blocked, but once your account is blocked, just change it to another one.In reality, many non-college students do live broadcasts to make money under the guise of college students. "
reporters noticed that there are many posts on short video and live broadcast platforms claiming to be mcn organizations (an organization that specializes in providing services to online video creators) recruiting female college students to be bloggers. They usually introduce themselves as "beauty, makeup, and outfit Party A’s customers. Because the budget is limited, I’m looking for some gems that are worn by amateurs." The registration conditions are "love buying clothes, loving dressing, and having basic matching ideas, etc." There is no strict requirement that you must be a female college student. There are also mcn organizations that covertly and covertly He said that he could be labeled as a "female college student" to gain more attention, and it would be easier for institutions to help promote him.
Fake identity involves fraud.
Damage to rights and reputation.
Reporters combed through public information and found that there have been many cases of social impersonation in recent years. The case of "female college student" committing live broadcast fraud
Last year, the Licang Branch of the Qingdao Public Security Bureau in Shandong Province arrested a criminal suspect who pretended to be a "female college student" to commit online fraud and recovered the stolen money of 460 yuan. More than 10,000 yuan.
The victim, Mr. Zhang, liked to watch short videos and followed a blogger with millions of followers. During the chat, Mr. Zhang met the owner of the fan group, Mr. Li, who said he was in Beijing. When I was in college, because I was good at art, I registered a short video account and often posted videos of myself dancing. When Mr. Zhang saw the pretty girl in the video, he gradually fell in love with her and wanted to develop a boyfriend-girlfriend relationship with her, so he joined the fan group. He interacted frequently with the other party and finally added him as a friend.
Since Mr. Zhang had a successful career and a good financial foundation, he showed his strong financial resources to the other party as soon as he became a friend, and soon gained Mr. Li's favor through him. After that, Li and his "best friends" approached Mr. Zhang to borrow money for various reasons, including his parents being hospitalized, being ill, and needing to pay back the "campus loan". He was convinced of his identity as his "best friend" and would lend them no matter how much money he lent. But gradually, Mr. Zhang found that the other party had no restraint and borrowed more and more money. He suspected that he had encountered a fraud gang, so he went there. The police station called the police.
The police investigation found that the 10 "female college students" were all pretending to be a man.
Liu Teng (pseudonym), a senior student at a university in Hebei, was also deceived - he added a person who claimed to be and He was a female college anchor at a university in the same city. At first, the other party took the initiative to greet him and often invited him to the live broadcast room to give him some small gifts. Later, Liu Teng would give him gifts ranging from 50 yuan to 100 yuan. , the anchor asked Liu Teng to order milk tea, snacks, takeaways, etc., but each time the delivery address was not at the school, but at an Internet cafe or community.
Liu Teng felt something was wrong, so he asked the anchor for various details. The reasons were prevaricating, such as going home on sick leave, being in a bad mood and relaxing outside the school. When Liu Teng raised questions many times, the other party deleted him.
According to Wang Sixin, a professor at Communication University of China, some anchors may not be real. Female college students use this label to attract viewers and gain more attention and rewards. This phenomenon not only damages the rights and interests of users and the reputation of the school, but also disrupts the live broadcast environment.
"It is understandable for anchors to inform the audience in advance of their identity or the prefix tags of the live content during the live broadcast. But the key is that these tags must be true and cannot be deceptive. Anchors should honestly display their identity and content to avoid misleading the audience ." Wang Sixin said.
Zhao Zhanzhan, a lawyer at Beijing Yunjia Law Firm, pointed out that if the person involved deliberately uses a false identity, especially a student identity, and thus causes fans to reward him for live broadcasts based on this identity recognition, then the fans have every reason to do so. On the grounds of being defrauded, they requested to cancel the relevant transactions and recover the reward amount. If the person involved pretends to be a student for a live broadcast but does not accept rewards, or the behavior of accepting rewards is not based on his false identity, then this situation may only constitute a violation of the platform rules and does not involve defrauding fans.
Adding tags must be real
Review and supervision should be strengthened
I am not a student. Can I start a live broadcast as a student?
Zhu Jie, senior partner of Tahota (Chongqing) Law Firm, said that according to the "Notice of the State Administration of Radio and Television on Strengthening the Management of Online Show Live Broadcasts and E-commerce Live Broadcasts", online show live broadcast platforms must control the content and response of live broadcast room programs. Anchors implement label classification management and classify and label according to "music", "dance", "singing", "fitness", "games", "travel", "food", "life services", etc. According to the characteristics of live show programs with different contents, we will study and adopt targeted management measures to support the good and punish the bad. Each show live broadcast room must indicate the program category and live broadcast room number on the live broadcast page. Anchors who change the program category in the live broadcast room must go through the website for review, and may not change without authorization if they fail to pass the review. Therefore, the use of tags cannot be modified at will according to the host's wishes, but must be managed uniformly in accordance with legal regulations and platform rules.
"When anchors add live broadcast tags, they must ensure that the tags they set are closely related to the content of the live broadcast, and cannot make false tags for the sake of traffic; at the same time, they must also strictly abide by legal regulations and platform rules." Zhu Jie said.
On December 12 last year, the Central Cyberspace Administration of China issued a notice on the launch of a special campaign to "clarify and rectify the problem of bad short video information content guidance". It mentioned that deliberately displaying sexually suggestive or sexually provocative actions, publishing "soft Pornographic, "borderline" and "pornographic" content; "pornographic borderline" behaviors that use the names of college students to produce and disseminate "soft pornographic" information and conduct vulgar marketing will be rectified.
Regarding the phenomenon of non-student anchors posing as students for live broadcasts, Zhu Jie believes that this not only reflects certain deformities in the current online live broadcast environment, but also exposes some platform management issues. As anchors on live broadcast platforms, young women are often able to attract more viewers and fans, thereby gaining more attention and gifts. This reflects the audience's preference and pursuit of young women, as well as their excessive focus on gender and appearance. Some platforms display a large number of such live broadcasts in search results, which inadvertently encourages this labeling phenomenon. Perhaps these platforms believe that this type of live broadcast is easier to attract viewers, thereby increasing the platform's traffic and revenue, but this approach is undoubtedly irresponsible to the host and misleading to the audience.
"In this context, in order to attract more eyeballs, some anchors may take more radical or inappropriate behaviors, including live broadcasts involving vulgar, pornographic and other content, and pretending to be 'female college students'. This not only violates the live broadcast platform The regulations also undermine social morality and moral bottom line," Zhu Jie said.
Therefore, Zhu Jie suggested that platforms should strengthen the review and management of live broadcast content, strictly control the authenticity and compliance of live broadcast content, and impose penalties such as closing live broadcast rooms and banning accounts for labels that violate laws and regulations. Audiences must improve their ability to identify live content and not blindly pursue labeled live broadcasts, but pay attention to truly valuable and meaningful content.
Wang Sixin also proposed that the platform should formulate corresponding rules to clearly prohibit anchors from impersonating other people's identities for live broadcasts and impose penalties for violations; at the same time, education and training for anchors should be strengthened to guide them to establish a sense of integrity and consciously abide by relevant regulations .
Source: Rule of Law Daily
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