On May 17, the Baoji Cultural Tourism Promotion (Beijing) and National Center for the Performing Arts Performance of the Drama "Face" hosted by the Shaanxi Province Baoji Municipal Party Committee and Municipal Government held a media meeting in Beijing. Yang Hongliang, Deputy Secretary of the Party Committee and President of Xifeng Group Company, was invited to attend the meeting. More than 260 guests including government leaders, experts and scholars, cultural celebrities, business representatives, local celebrities, and media friends gathered together to discuss the in-depth integration of Baoji culture and tourism.
Yang Hongliang gave a speech to promote Xifeng wine industry tourism and Xifeng history and culture
Yang Hongliang pointed out in the promotion that wine is the first of a hundred rites, and no ceremony can be completed without wine. Xifeng wine has developed and evolved maturely under the rich nourishment of "Jiangyan culture, Zhouli culture, and Yongqin culture". As the founder and typical representative of Chinese Feng-flavor liquor, Xifeng Liquor has accumulated over three thousand years of continuous upgrading of modern craftsmanship and technology, and has summarized the "16999" intangible cultural heritage revitalization process. The craft characteristics of "qu, cellaring in autumn, and sealing in winter" are consistent with the four seasons. We insist on inheriting quality and brewing exquisite wines, just to retain the unique taste of Chinese civilization.
In recent years, under the correct leadership and strong support of the Shaanxi Provincial Party Committee and the Provincial Government and the Baoji Municipal Party Committee and Municipal Government, Xifeng Group has continued to build three industrial chains of liquor production, packaging supporting facilities, and cultural tourism integration, making every effort to strengthen the main liquor business and actively explore The integrated development model of wine tourism, cultural tourism, and agricultural tourism has comprehensively accelerated the construction of cultural tourism industry projects such as Xifeng Old Street and Xifeng Wine Museum, and successfully created a comprehensive integrated development of raw grain planting, picking experience, production and brewing, wine customization, and cultural dissemination. Industrial tourism line, combined with brand history and culture, developed cultural and creative wines such as Qin figurines and twelve zodiac animals to further enrich the product line, enhance consumer travel experience, and allow every visitor to Xifeng to experience it up close The long-lasting, mellow and elegant Xifeng wine continues to realize the innovative development of Xifeng culture through inheritance and protection. After Xifeng Wine Industrial Tourism Base was successfully selected as a national industrial tourism demonstration base in 2023, in March this year, Xifeng Wine became a national-level intangible cultural heritage productive protection demonstration base, adding another "national brand" honor to its corporate development.
This promotion event focuses on the rich cultural tourism resources and key industrial projects unique to the Baoji area, inviting industry experts and business representatives to have in-depth exchanges to empower the high-quality development of cultural tourism in Baoji. It is not only an in-depth dialogue on culture and tourism, but also This is an important step for letting the world hear the voice of Sanqin. In the future, Xifeng Wine will be based on the cultural positioning of "Chinese wine origin, Fengxiang roots, soul of civilization, and messenger of happiness", with customers as the center, quality as self-esteem, famous wines as the standard, leadership as the orientation, and culture as the soul. , be determined to forge ahead, work hard, work hard and move forward courageously, tell the "Fengxiang story of a great country" well, give full play to the "millennium brand responsibility", and show the world the unique cultural charm and brand charm of Chinese famous wines.
It is understood that the drama "Mianpi" is starring the national first-class actor Wu Jing'an. It is a dialect drama with rich regional flavor in Baoji, Guanzhong, Shaanxi. The work uses the plate of hometown-flavored dough that Baoji people talk about and are proud of as a wedge to tell the story of the ups and downs, joys and sorrows of three generations of villagers Wang Rang from "Jieyuan Village" in Baoji, Xifu, making dough, and vividly depicts the Xifu countryside. This magnificent poem about farmers' endless struggle is known as the contemporary version of "History of Entrepreneurship" and the "Human World" in rural areas of Guanzhong.
[Editor: Li Yan]
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