On May 20, the variety show " Fifty Kilometers Taohuawu 4" was officially announced: starting from May 25, the first and second episodes will be updated every Saturday and Sunday at 12 noon, and Tencent Video members will be able to watch it one week in advance. At the same time, this variety show also officially announced the star lineup for this season, which can be said to be still strong, so powerful that no celebrity reality show can have more stars than it.
The star cast of "Fifty Kilometers Taohuawu 4" includes: Zhang Guoli, Song Dandan, Wang Chuanjun, Renke, Wang Sulong, Gina Alice, Xu Zhisheng, Li Xueqin, Li Jiaqi, Zhang Xincheng, Meng Ziyi, Wang Ziqi, Shen Yue, Wang Hedi, , Shan Yichun and Wang Xingyue. How about it, is there any celebrity reality show in our country that has more stars than this variety show? Apparently not.
is a variety show where stars live in Taohuawu to eat, drink and have fun. Because there are so many stars and they all have different personalities, it creates a lot of interesting frictions. These frictions are highlights in themselves. For female viewers who like to chase stars, " Fifty Kilometers Taohuawu " can obviously satisfy their imagination for a better life.
In fact, the variety show "Fifty Kilometers Taohuawu" can be compared in China with Hunan Satellite TV's " The Longing for Life". Back then, Huang Lei and others did indeed make "Longing for Life" a hit variety show. However, in the end, due to the slackness of the guests, this type of program changed from an agricultural labor program to a program where celebrities get together to have farmhouse fun. In the end, this variety show lost more of its attractions because of eating, drinking and having fun, and there will be no next season.
However, programs where celebrities get together to eat, drink and have fun in a farmhouse style have strong advertising vitality. The fourth season of "Fifty Kilometers to Taohuawu" is still full of sponsors, and several well-known advertising brands have appeared in the preview trailer alone. Why do advertisers like variety shows like this? This is something worthy of a few words.
Variety shows such as "Fifty Kilometers Peach Blossoms" and "Longing for Life", in which celebrities eat, drink and have fun in B&Bs, can form a consumer market-oriented force. Many netizens are very envious of the happy lives of celebrities. This kind of envy will form a kind of consumption imitation. In variety shows, a large number of female viewers see what the celebrities consume, and they follow suit.
Of course, the luxuries that celebrities consume often cost hundreds of thousands or millions, which these fan-like female viewers cannot afford. These luxury brands will not sponsor such reality variety shows. The real sponsors are some fast-moving consumer goods. These fast-moving consumer goods are eaten, drank, used, etc. by celebrities in reality shows. When this group of viewers look at it, they will feel that the consumption gap between themselves and the celebrities is not big. It is simply that what the celebrities can afford, they can also afford. Therefore, this group of female viewers gained a kind of self-pleasure by following the trend of consumption.
Whether it is "Longing for Life" or "Fifty Kilometers Taohuawu", they only provide a consumption scenario for celebrities to bring goods. This consumption scenario provides a more realistic experience than directly carrying out live broadcasts to bring goods. During the food, drink, entertainment and games, the audience can see the drinks, food, etc. that the celebrities are consuming, and the subtle consumption promotion ability is huge. Therefore, reality shows under this scenario will definitely continue to flourish.
Because of this, after "Longing for Life" is no longer produced for another season, Hunan Satellite TV will still be anxious to launch some similar variety shows. It’s not that this type of variety show is so good-looking and its ratings are so popular, but that the brand sponsors really like it and are really knowledgeable about it – they know that only this type of reality show has strong consumer promotion capabilities. Once "Longing for Life" disappeared, "Fifty Kilometers to Taohuawu" had even more advertisers.
Although there is not much work in "Fifty Kilometers Peach Blossom", the stars come together to create comedy.Especially Song Dandan, a powerful elder sister, can contribute continuous laughter to this variety show. In addition, the addition of comedy stars such as Xu Zhisheng and Li Xueqin makes this variety show fun for both young and old alike.
At the same time, this variety show also invited many handsome men and beautiful women. The handsome guy Wang Hedi exists just to attract female viewers. Beauties like Meng Ziyi also make this variety show very eye-catching. Of course, the beautiful stars in reality shows are also prepared for female viewers. This is also an interesting scene with goods. Want to be as beautiful as Meng Ziyi? You have to consume the products that Meng Ziyi consumes. This is the subtle influence of advertising. This set appeals to female viewers the most.
If this is the case, this season of "Fifty Kilometers Taohuawu" will still be popular. Moreover, as long as the audience's aesthetic taste does not change significantly, it is estimated that it can follow up the " country love " series and produce dozens or dozens of them. (Text/Ma Qingyun)
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