Recently, an indecent image of a female anchor's skirt appeared during a live broadcast at a Jietu Motors store, which raised questions about "edge-grabbing". According to a recent official announcement from Douyin, the Douyin account of the store involved has been banned indefinitely.
Screenshots of videos uploaded online
Jietu Auto store live broadcast
Close-up of the female anchor’s skirt
According to Xinhuanghe Report, a screen recording of a car sales live broadcast room was recently circulated on the Internet. In the video, when introducing Jietu brand cars, the female anchor wore a miniskirt and bent over to reveal her underwear. The language also often contains hints, provocations and other peripheral content. The
video shows that when introducing the Jietu brand "Traveler" model, a female anchor was wearing a miniskirt, standing in the second row of the car, and bent down to grab the armrest of the first row. At this time, the live broadcast camera was focused on the bottom of the female anchor's skirt, twice showing the audience close-ups of the female anchor's skirt and legs.
In the video, the female anchor said that the two armrests under the center console of the car are called "screaming armrests" and their function is to "exercise the girls in the second row." During the interaction with netizens in the live broadcast room, the anchor said language with vulgar implications such as "You guys control me for 7 seconds" and "Big brother, 7 seconds is over".
It is reported that the female anchor in the video is called "Bingbing" and often appears on the Douyin account "Jietu Motors-Ningxia Store". The Douyin account has 70,000 followers, and the account authentication information is shown as "Official Account of Ningxia Ningda Jierui Automobile Sales and Service Co., Ltd."
In response to the marginal comments in the comment area, the official account gave replies such as "Uh-huh", "Hahaha" and "Ahhahaha".
Car companies apologize: they will definitely be punished
html On May 17, Douyin Blackboard published the "Announcement on Severely Punishing "Borderline" Marketing Issues in the Automobile Industry (Second Issue)". The announcement stated that the platform recently discovered that some parts of the automobile sales industry The anchor used the gimmick of "beautiful car beauty" to attract traffic by playing vulgar sidelines in the live broadcast room, and wantonly sidelined marketing to seek benefits for himself, seriously damaging the ecological health of automobile live broadcasts.Douyin live broadcast continues to comprehensively rectify the "edge" marketing problem in the automobile industry. From April 2024 to the present, a total of 2,632 illegal accounts have been punished, and live broadcast permissions have been recovered from 582 accounts with serious violations, of which 24 accounts have been banned indefinitely. indivual.
According to the announcement of some punished users, the Douyin account of "Jietu Motors-Ningxia Ningda Jierui Store" whose was questioned for its "edge" marketing has been banned indefinitely.
According to Southern Metropolis Daily, a staff member of the store involved told reporters that the leader was already handling the matter. The anchor accidentally exposed the bottom of her skirt during the explanation, and was caught by the cameraman's lens. "It was an unintentional mistake, right? It’s not a borderline.” The staff member also said that the manufacturer has strict control regulations on the anchor's dress, and every live broadcast and work will be reviewed by the manufacturer.
In addition, the reporter called Jietu Auto’s customer service hotline, and the customer service staff responded to the matter, saying that the manufacturer has noticed that the store has spread indecent videos, which has a very bad impact. Jietu Auto attaches great importance to this and brings problems to users. We are deeply sorry for the bad experience. We will strengthen management and assessment of personnel in the future, and "there will definitely be corresponding penalties."
Last year, sales exceeded 300,000
Most of them were fuel vehicles
Official website data shows that Jietu Motors is a new product series launched by Chery Holding Group in 2018 in response to market development trends and consumer needs. It will be upgraded to an independent model in July 2021 brand. Since the first product was launched in 2018, it took Jietu Motors 65 months to achieve sales of 1 million units. It has 500+ sales and service outlets nationwide.
On the evening of April 22, Jietu Shanhai T2 was officially launched. The new car has launched a total of 3 models with a price range of 179,900 to 209,900 yuan. Different from the previously launched Traveler model, this car uses 3-speed DHT hybrid power and has a maximum pure electric cruising range of 208km. Jietu said that the comprehensive cruising range of the car with full fuel and full battery can reach 1,300km.
Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., general manager of Chery Automobile Marketing Company, and general manager of Jietu Automobile, said at the press conference that from January to April 2024, Jietu’s sales are expected to reach 140,000 vehicles, a year-on-year increase of 101 %, of which the Traveler sold 73,500 units in the 6 months since its launch, and has won the monthly sales championship of the "square box" model for 5 consecutive months.
In addition to the Shanhai T2, Jietu also exhibited a number of hardcore SUV products such as the Shanhai T1, Shanhai T5, and Shanhai T7 at the press conference, as well as pickup products such as the Shanhai P5. The above products are all new energy vehicle products.
According to the plan, Jietu’s sales target in 2024 will exceed 500,000 vehicles. Starting from 2025, Jietu will enter the 3.0 era and launch a variety of full-scenario SUV and pickup products. Its annual sales target in the 3.0 era will reach 1 million vehicles. The Jietu brand will also transform into a hybrid off-road brand.
In 2023, Jietu's annual sales will reach 315,000 vehicles, a year-on-year increase of 75%. However, it should be pointed out that unlike the rapid new energy transformation of BYD, Geely and other brands, fuel vehicles are still the main component of the Jietu brand's sales. Its Jietu x90 series and x70 series will have domestic sales of nearly 123,000 units in 2023. The best-selling Traveler model, which will be launched at the end of 2023, will also be a pure fuel product. In order to speed up the transformation of new energy vehicles, Jietu launched the Shanhai product series at the end of 2023, focusing on the new energy market. However, its first product, Shanhai l9, focused on home users and did not replicate the sales of fuel vehicles such as Traveler and x70.
Judging from the product layout announced at the press conference, Jietu hopes to open up the new energy vehicle market through hybrid off-road vehicles. At present, the off-road vehicle category is transforming from a niche market to a mass market. Many Chinese brands have taken advantage of the trend of new energy vehicles to vigorously develop new energy off-road vehicles. A management source from the planning department of a car company said that the domestic car market is currently experiencing serious involution. The off-road vehicle market, which was previously dominated by overseas car companies and is not large in size, is considered a new blue ocean market.
editor | Duan Lian Yi Qijiang
proofreading | Wang Yuelong
Daily economic news is comprehensive from Douyin Blackboard, New Yellow River, Southern Metropolis Daily, China Business News, Red Star News, Jimu News, public information, etc.
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