The American Hollywood movies, Japanese comics and Korean dramas used to impress us so much. Today's Chinese online articles are very popular among overseas Taoist friends.
You may not know that in 2023, some overseas veterans spent a maximum of 7,230 U.S. dollars per month on webnovel (Qidian International), which is equivalent to RMB 52,000.
In webnovel, the English translation of "Super God Gene" by the Twelve-Winged Dark Seraph directly allows many overseas Taoists to be transported to the mysterious world of sanctuaries, where they can hunt down divine blood creatures and obtain divine genes. They cannot stop at all. A certain overseas colleague said directly, "I must stop reading novels. I spent three weeks reading "Super Gene" without coding, without reading tutorials, without leaving home, just reading, reading, reading."
It turns out that we are not the only ones who read. I can't stop reading "Dragon Ball" and "Game of Thrones". Overseas Taoist friends also want to read Chinese online articles, so they are no less generous.
How did we achieve that in just a few years, Chinese online literature swept the world and became one of the four major cultural wonders in the world, comparable to American Hollywood, Japanese comics and Korean dramas? Or to put it in a fashionable way, how has Chinese online writing become a new productive force for the spread of Chinese culture?
As early as a few years ago, the master of online writing, @唐家三少, said in an interview that he believed that Chinese online writing would surpass Hollywood movies, Japanese animation, and Korean TV series. Many people may not believe it. But now, these people have shut up.
In 2023, there will be 220 million overseas users of Chinese online articles, covering more than 200 countries and regions, and the market size will exceed 4 billion, compared with only 3 billion the previous year.
we not only translate Chinese online texts for foreigners to read, but also bring industry models to the world.
, a subsidiary of China Literature, a leading online publishing company, has webnovel (Qidian International). As of October last year, it had cultivated approximately 400,000 overseas online authors and published approximately 610,000 overseas original works.
Not to mention, foreigners are also very good at writing online articles.
British writer jksmanga wrote my dragon system on webnovel, which was compiled into a multi-language comic. The Chinese version has a popularity of over 100 million on Tencent Animation, and the Japanese version is online on the Piccoma platform. It has entered the popularity list every month, and the English version has always been in the top ten of the popularity list on webnovel.
But this is not the point. What shocked Uncle Leng was China Literature’s powerful global IP capabilities. This is very important!
Because whether it is Hollywood movies, Japanese animations, or Korean dramas, content is the core in order to create good visual IP works. The penetration ability of web text adaptation is too strong. From text to animation, film and television, short plays, games...it is simply "pervasive".
China's online literature has no shortage of good content. In 2023, there were 2.25 million new online novel authors last year, bringing the total to 24.05 million. Chinese online novels added 420 new works in a year, reaching 36.2 million. What is the concept of
?
You must know that the total population of South Korea in 2023 will be more than 50 million. Among the 24.05 million online article creators, who can compare to us in terms of productivity and creativity?
, especially the domestic online novel platform, spares no effort in cultivating the younger generation of online novel writers. Among the leading online writing platforms, China Literature has essay writing programs such as the "Quidian Campus Writers Competition", "Peking University New Youth", and "Young Writers Support". Tomato is also currently planning to cooperate with Peking University, which has cultivated a wave of Waves of force.
Look, among the new authors last year, 60% of the new authors of China Literature were born after 2000, 57% of Tomato novels were born after 1995, and 55% were born in the 1990s from Qimao.
Among Qidian 2023’s “Twelve Kings”, 80% are born after 1995; among China Literature’s new platinum masters, 60% are born after 90 or 95. The familiar characters such as Qingquan Liuxiang in "The King of Beast Control", Ji Yueren in "Xuanjian Immortal Tribe", and Golden Jasmine in "I Didn't Want to Become an Immortal" are all born in the 1995s and 2000s. What does it mean to be afraid of future generations? This is it!
Seriously speaking, in terms of content, the various novel plots, lovable characters, fantasy skills, etc. of Chinese online articles will definitely allow netizens around the world to deeply understand what Chinese culture is broad and profound.
Think about it, the Korean dramas we have followed in the past include "car accident, cancer, and incurable" plots represented by "Blue Life and Death", and "long legs, Obama, love" represented by "My Love from the Star" Take a shower” routine.It's incomparable with Chinese online dramas. Now many people have discovered that Korean dramas have begun to steal the show. The plots are becoming more and more based on Chinese online culture, and they play with time travel, rebirth, etc. to a great extent.
If you think about it again, we have followed Japanese comics such as "Naruto" and "One Piece" that focus on passion, youth and dreams. We have a lot of Chinese online articles with such plots and themes.
Before, the global influence of Chinese online articles was inferior to those three, and the disadvantage was due to insufficient IP and globalization. But now this shortcoming is slowly being made up for.
I know there may be some netizens who want to criticize, saying that the online articles look really cool, but they don’t seem to be that high-end. Not only Uncle Leng disagreed with this, but probably many big shots disagreed.
The British Library was the first to stand up and object. If you say that online writing is not high-end, isn't it a slap in the face?
China National Version Library also disagrees. It also includes works such as "Celebrating More Than Years", "Fights Break the Sphere", and "The Master". Last year, the Shanghai Library even collected 103 online novels in one go.
If you don’t believe it, think about it again, what was the European and American culture that we first came into contact with? Not Shakespeare, but Hollywood. It's "Game of Thrones", "Prison Break", "Friends", etc. Do you think there is any profound cultural connotation behind these? No, but the public likes it, and that’s enough. After the globalization of
has been achieved, the shortcomings of China's lack of IP culture are also being made up, and it has overseas influence.
You Like "Celebrating More Than Years", which was broadcast in 2019, has not diminished in popularity. It still has a score of 7.9 on Douban with more than 1 million people. "Qing Yu Nian 2", which has been filmed but has not yet been broadcast, has more than 11 million users who have made reservations to "refresh", and the overseas rights have been pre-purchased by Disney.
Internet IP drama series such as "Celebrating More Than Years", "Sister-in-law", "Douluo Dalu", "The Wind Rises in Longxi" and "Qingqing Daily" have been successively featured on mainstream European and American video websites such as YouTube and Viki, reaching hundreds of audiences around the world. Countries and regions have a great time brushing. It’s really no less popular than we used to watch “Friends”, and dramas such as “The Son-in-Law” and “The Beginning” have also been purchased by foreign countries for film and television remake rights.
Why is it important to create and develop web IP? Because the foreign culture we are familiar with relies on these imports, such as the British "Harry Potter" and the American Iron Man.
And I checked the "Research Report on the Development of China's Online Literature in 2023" recently released by the Academy of Social Sciences, which shows that the size of the online literature market in 2023 will increase by 3.8% year-on-year to 40.43 billion. However, the size of the Internet IP market increased by nearly 10 billion yuan, reaching 260.5 billion yuan. Have you seen
? With the blessing of IP, the online literature industry has directly transformed from a scale of 40 billion for online novels to a large market of 300 billion.
Therefore, there are two keys to whether Chinese online literature can surpass Hollywood. The first is whether it can continue to incubate high-quality online IP, and the second is whether it can amplify the value of the IP and operate it.
If you look at Disney, it starts from animated movies and integrates the value of classic IP into comics, theme parks and peripheral products. It not only finds endless ways to realize the classic IP, but also maximizes the influence and value of its IP.
In fact, there are many players in this field in China, such as the just-mentioned IP leader Yuewen, as well as new and old platforms such as Tomato, Douban, and Zhihu. In recent years, everyone wants to get a share of the IP market, especially Tomato, which is owned by Byte It is even more eye-catching, and there are even shocking remarks saying that Tomato IP is about to be completed, and Yuewen will not be able to do it.
I know everyone wants Chinese online articles to be ranked number one in the world. This is a good thing, but let’s not fight among ourselves or resort to random medical treatment. If there is any day when innocence can surpass Hollywood, the key to breaking through lies in joining forces.
I said above that the key lies in the quality, quantity and development capabilities of web IPs. Then let’s look at these points.
first talks about the number of web IPs. Comparing Yuewen and Tomato is a bit bullying, there is no comparison! After all,
is a veteran of more than 20 years, and the other is a novice with only 4 years. At present, China Literature has hundreds of high-quality IPs such as "Mortal Cultivation of Immortality", "Ghost Blows Out the Lamp", "Douluo Dalu", "Full-time Master", "Fight to Break the Sphere", etc. Many of them are the originators of certain online literary genres. Tomatoes are not on the same level yet.
I know some people say that Tomato has been very dynamic recently. "The End of Ten Days" and "I Learn to Kill Gods in a Mental Hospital" are both pretty good. It has the largest user base in the industry and its own distribution channels are also very strong. But the problem with Tomato has always been that the thunder is loud and the rain is small, and users read books and are done with it. We are still thinking about products and do not have a long-term view of the development of the industrial chain. Comparing the quality and quantity of
's works is nothing. The industrial chain capabilities behind it cannot be completed in a few years if Tomato needs to make up for it.
Especially in the most critical IP development, Yuewen is considered a champion player who has won many Grand Slams. Tomato is still a newcomer who has just competed in the qualifying rounds. His achievements have yet to be proven and his skills need to be improved.
For example, let’s talk about the most critical field of IP adaptation for film and television.
Reading has already produced phenomenal films such as "It's Hot", "Hello, Li Huanying", and "This Killer Isn't Too Cold". Among them, "It's Hot", which is currently in theaters, is the first mainland Chinese film that Sony Pictures has purchased global distribution rights without participating in the production. Needless to say,
's long-running dramas such as "Celebrating More Than Years", "Sister-in-law" and "In the World" have been filmed. The sequels "Celebrating More Than Years 2" have been filmed, and "The Legend of Mortals Cultivation to Immortality" and "Da Feng's Watcher" have been completed. Tomato's "The End of Ten Days" is still in planning. Not to mention the animation field, there are too many hits in China Literature.
Many people say that Tomato has stepped into the trend of short dramas that have been popular recently, but China Literature is also good in this regard. At the end of last year, China Literature released the "Short Drama Galaxy Incubation Plan", launched a 100-part IP cultivation plan, and a 100-million-yuan creation fund to support And the three major initiatives to explore interactive short dramas have enabled many short dramas to generate sales exceeding RMB 10 million, among which "Dragon Emperor" exceeded RMB 10 million in 72 hours. In addition to "Overlord", a new breakthrough in fantasy short dramas has been achieved.
The only thing that Tomato can produce is "Black Lotus Master's Manual", but it was online and removed from the shelves. At present, the IP adaptation of Tomato.com is mainly based on short plays, but short plays ultimately pursue short-term interests, have low threshold for imitation, and ultimately cannot form a long-term business model. simply put, in terms of IP development, China Literature is currently the most successful. A book can last a lifetime for a creator.
Because China Literature has realized the full-link transformation from text to comics, animation, games, audio, film and television, variety shows, etc., it has achieved "one fish to eat more", and it is not even limited to domestic, but has achieved global IP creation. You can really learn from other domestic platforms.
said that a few Uncle Leng knew that the Japanese version of the comic "The Master" has accumulated more than 5.67 million likes on the single platform of piccoma, ranking among the top three in the popularity list. The audiobook "Sorry, I Got the Female Lead Script" has long topped the list with 108 million plays overseas. The IP-adapted animations "Fights Break the Sphere" and "Martial World" are on YouTube, with cumulative subscriptions exceeding one million and annual views exceeding 270 million. The online IP-adapted game "Fights of the Sky: Raging Clouds" was launched in Malaysia and Indonesia, and ranked first in the App Store and Google Play download lists in Hong Kong and Taiwan. It is actually not easy for
to achieve this. If you don’t believe me, just look at the international performance of our movies in the past.
But this is not easy. The gap between the old and new platforms like Tomato and China Literature in the adaptation of web articles to IP is not as simple as it seems on the surface, but in all aspects. Uncle Leng will give you an example to understand. .
has a platform with a mature industry chain, like Qidian. During the serialization period of the work, it created effective interactions, secondary creations, etc. through customization such as chapter descriptions and book circles, which contributed to IP incubation. For example, the "This Chapter" of "The Strange Fairy" has gained 25 million words, and the related video has been played more than 60 million times on station B. This is equivalent to accumulating a wave of power for IP development and laying the foundation for subsequent adaptations of the comic book games.
However, web writing platforms that have just entered the IP development industry are relatively less familiar with industry routines. For example, "I Learn to Kill Gods in a Mental Hospital", which was completed in June last year, has a cumulative readership of nearly 10 million on the Tomato novel platform, and is also on sale. Copyright development, but according to the Tomato Copyright Mall, the work has only been sold for the development of animated series. Popular derivative forms such as comics, games, film and television dramas are all sold. I have the IP but I don’t know how to make reasonable adaptations to form an industry chain. It seems a bit "a waste of natural resources".
In general, if Chinese online literature can one day surpass Hollywood and Disney, the key lies in IP. To achieve this transcendence, not only Big Brother Literature, but also other platforms need to work together to take the industry to the world. . .
Uncle Leng just wants to say, don’t be too arrogant about Hollywood movies, Japanese comics and Korean dramas. One day in the future, Chinese Internet writers may really be able to compete with three. There is no other way. Who said that we have five thousand years of culture, and we can't finish it no matter how much we write. Who said that IP adaptation of Internet texts can produce not only movies, TV series, but also animations?
What do you think about Chinese online writing becoming a new productive force in Chinese culture and sweeping the world? Welcome to leave a message in the comment area.
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