Our special correspondent in France Shang Kaiyuan Dongming
The 77th Cannes International Film Festival is in full swing in France. The Chinese film industry is also using this window to promote excellent domestic films to the international market and at the same time to the world. New films from all over the world are brought back to China's screens, allowing Chinese audiences to enjoy world masterpieces for the first time, understand the latest film trends, and feel the charm of multiculturalism and art in two-way communication.
This year marks the 60th anniversary of the establishment of diplomatic relations between China and France. Chinese films have also become the most watched "force" in Cannes this year. From the main competition to the non-competition screening units, as well as short films and cornerstone units to encourage newcomers, there are a total of 5 Chinese films. The director's feature films and many newcomer short films came to France and successively held their world premieres at the Cannes Film Palace. At the same time, on the basement floor of the Cinema Palace, the world's largest film trading market also has a Chinese film joint exhibition stand to introduce the development of Chinese films in recent years to film producers from various countries who come to Cannes to discuss business. A Chinese pavilion is also set up in the International Village.
According to data from the Cannes Organizing Committee, nearly 300 Chinese film professionals have signed up for market events this year, and as many as 56 Chinese media have participated in the film festival coverage. Such a scale shows how much the Chinese value Cannes and hope to use this platform to contact the world. At the same time as the film industry, they also want to promote their own "good stuff" to overseas markets.
The American "Variety Show" stated that since 2022, the Chinese Film Museum has been established at many major international film festivals such as the Hong Kong International Film and Television Festival, the Cannes Film Market in France, and the American Film Market. It promotes the development of high-quality films and film companies in China, organizes various exchange activities, and initiates cooperation between Chinese and foreign companies. Over the years, the China Film Museum has played an increasingly important role in promoting overseas trade of Chinese films and promoting exchanges and cooperation between Chinese and foreign filmmakers.
The 2024 Cannes International Film Festival China Youth Film Night, organized by the Wu Tianming Youth Film Special Fund of the China Film Foundation and the boutique media Figaro, was held on the 15th. Mao Yu, Executive Deputy Director of the National Film Administration of China, said: "This year's Cannes International Film Festival There are 4 Chinese films shortlisted for the film festival. We hope that more Chinese films will be seen and liked by world film peers and audiences. From 2016 to now, the China Film Foundation Wu Tianming Youth Film Special Fund has cooperated with the Cannes International Film Festival and the film industry. The market has reached cooperation to support outstanding young filmmakers to go to the world through exchange meetings, film screenings and other forms to show the new power of Chinese films to the world."
Consul General of the Embassy in Marseille Dong Guangli gave a speech to the young filmmakers: "China-France relations. The future is also in China. The Youth Film Global Promotion Program is an important window for Chinese films to communicate with the outside world. We sincerely hope that Chinese filmmakers, especially Chinese young filmmakers, can make full use of this valuable platform to enhance understanding, deepen friendship, and promote cooperation. , connecting the world. "
Cannes brings together the best films in the world within a year, not only Hollywood blockbusters, but also "unpopular films" from Europe, Latin America, Asia and even Africa. This year, they are shortlisted for the main competition of Cannes and various art and business units. There will also be surprises in the new films for Chinese movie fans to look forward to, and this is a manifestation of the "more diverse origins and richer types" of imported films in the future. ▲
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