After nine years, the famous director Yan Jiangang will once again serve as the chairman of the TV drama category jury of the Shanghai TV Festival Magnolia Award. "This year's selection will be a difficult selection process, with high-quality and popular dramas such as "Flowers" and "South and North" coming one after another." Yan Jiangang said, "In recent years, whether they are broadcast on online platforms or TV stations, TV dramas, short videos, and skits all have in common that they are paying more and more attention to reality and are more well-produced. As long as they are both artistic and entertaining, they are all good works and should be evaluated and awarded. Opportunities. "
In recent years, under the influence of new technologies such as AI and SORA, the thinking and methods of drama creation are changing. Yan Jiangang believes that a contemporary director must integrate technical thinking into directorial thinking in order to express a changing world. As a director, facing the ever-changing technology, Yan Jiangang is also constantly learning, so that he can continue to have "new discoveries, new cognitions, and new expressions."
When it comes to the way of "learning", Yan Jiangang, like all netizens, Watch short videos, short dramas, and even advertisements. In his opinion, as long as everyone has a mobile phone today, everyone has integrated into the contemporary era and can enter groups that were impossible to reach before. Observing life at all times allows creators to always maintain their sensitivity to current life. Yan Jiangang saw someone selling flowers online for one yuan with free shipping. He would think about why they did this. "The director's ability to ask 'why' in real life is the standard that tests whether a director has creative ability."
For TV drama creators, any work is a contemporary expression and must understand the interests and needs of contemporary audiences. Yan Jiangang took his own works as examples, "Whether it's "The Road to Life", or "The Case of the Orphan of Zhao" or "Qin Shihuang", no matter what era the story takes place in, it should be contemporary and resonate with contemporary audiences." Yan Jiangang is most concerned about the word "life". "No matter what the subject matter, I express the value of individuals and groups in life, telling what kind of life or spiritual hardships and tests they encountered, and how to overcome these hardships. Moving towards the next day. "
Yan Jiangang is a literature lover, so he prefers TV series adapted from literary works. Last year's "The Road of Life" was well received. His next work is planned to be adapted from Yang Mo's novel "Song of Youth". 》. He feels that due to market factors, a considerable proportion of TV drama creators are "floating". In order to complete production within a prescribed cycle, prescribed budget, and prescribed scenarios, so that the works can be quickly launched and investors can gain profits, therefore, in the past, It is difficult to achieve a creative attitude that can take five or even ten years to sharpen a sword. Fortunately, the painstaking creation of literature makes up for "the superficiality and loopholes caused by the hasty creation of some TV drama scripts." Yan Jiangang also said that the adaptation of literary works is by no means a simple "secondary decoration". The contemporary value of the work must be Express it and discover the practical significance of the work.
In recent years, in various film and television awards, the phenomenon that the main awards may have "double yolk eggs" has also been a hot topic among the public. Yan Jiangang said categorically: "I personally believe that a chicken can only lay one egg at a time." (Xinmin Evening News reporter Wu Xiang)
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