"Singer 2024" returns, and the stock price of Mango Super Media (300413) rises.
html At the close of trading on May 13, Mango Super Media’s share price soared 11.69% to 25.13 yuan/share, with a turnover rate of 8.29%, a trading volume of 847,200 lots, and a turnover of 2.088 billion yuan. The trading volume hit a new high since its listing, and the total market value was 47.011 billion. Yuan, an increase of nearly 5 billion Yuan from the previous trading day. Behind the surge in's stock price was the launch of a music program. On May 10, "Singer 2024" was broadcast on Hunan Satellite TV and Mango TV. This is a music competition program that has been on the air since 2013, suspended in 2021, and restarted in 2024. Data shows that since "Singer 2024" was broadcast, it has achieved Hunan Satellite TV's highest ratings of 0.5781% and a market share of more than 3%. On the second day of its launch, the cumulative broadcast volume exceeded 100 million, and the market share of full-length feature films on the entire network reached a record high. The highest is 28.24%, making it the program with the highest proportion of new members on Mango TV in 2024.
What is noteworthy is that this program also triggered a "war to defend the Chinese music scene" on the Internet. After the first competition, two singers from abroad ranked first and second, Na Ying ranked third. Netizens shouted to other singers to "save Yingzi". On May 12, many singers, including , Korean celebrity , signed up to "please compete", and related topics also became hot searches.
html On the evening of May 12, Hunan Satellite TV's " Singer " published a blog post stating that "Singer 2024" has a rigorous schedule system and fair and open competition rules. Subsequent invitations will be made based on the singers' schedules. Winning is just a journey for a singer. Welcome is the destination of music.Below the blog post, one of the most popular comments from netizens is: "Fake jokes in moderation, remember that the original intention of the International Season is international exchanges, a cultural exchange collision between foreign singers and domestic singers, not a 'Third World War'."
Industry insiders pointed out that the program’s playback volume, discussion, and new members were slightly higher than expected. It is recommended to pay attention to the performance flexibility brought by popular programs. If it continues to be popular and exceeds expectations, it is expected to bring additional advertising revenue. In addition, the Mango TV international app has joined the channel lineup of the "Singer 2024" program live broadcast, and the company's "doubling plan" for the user scale of the international version of the app is expected to be realized.
It is understood that Mango Super Media’s main business segments include Mango TV Internet video, new media interactive entertainment content production, content e-commerce, etc. It is the only market competitor in the Internet video industry that has both IPTV and OTT business licenses. Among them, members, advertisers and operators are important monetization channels for long-form video content and are the "troika" of Mango TV's Internet video business.
In April 2024, the 2023 annual report released by Mango Super Media showed that at the end of 2023, the number of effective members of Mango TV reached 66.53 million, and the annual membership revenue reached 4.315 billion yuan, a year-on-year increase of 10.23%. In 2023, the advertising business achieved operating income of 3.532 billion yuan. Although it dropped 11.57% year-on-year, it was narrower than the 26.77% decline in 2022.
Mango Super Media’s financial report for the first quarter of 2024 did not disclose the specific revenue and net profit of its segmented businesses. Regarding the comprehensive performance in the first quarter, the company said that judging from past financial data, the company's revenue performance has obvious quarterly fluctuations. Compared with the second and third quarters, advertisers' willingness to advertise in the first quarter was relatively weak, and the company's operating revenue ratio in the first quarter was basically the lowest quarter of the year. The financial report shows that Mango Super Media achieved operating income of 3.324 billion yuan in the first quarter, a year-on-year increase of 7.21%, and a net profit of 472 million yuan, a year-on-year decrease of 13.85%. However, the company’s operating profit was 547 million yuan, a year-on-year increase of 3.69%.
's financial report shows that Mango Super Media will launch more than 100 variety shows in 2023. In 2024, in addition to launching ace variety shows such as "Chengfeng", "Breaking the Wind", "Singer", etc., the company also reserves "Chinese Village Flower" Waiting for a batch of innovative variety shows. In January and February 2024, among the top 10 variety show broadcasts on the entire network by market share, Mango TV ranked 6 and 5 on the list respectively.
On April 26, 2024, the investment promotion meeting of Mango's four platforms (Hunan Satellite TV, Mango TV, Golden Eagle Cartoon, and Xiaomang E-commerce) showed that in addition to "Singer", there is also a reserve of "Continuous Sound·The Second Hong Kong Philharmonic Season" Season", "Time Concert", "Dance Crazy" and other variety shows.
Debon Securities pointed out that Mango TV business is expected to maintain growth from 2024 to 2026.On the one hand, there will be a rich film list in 2024, and high-quality content combined with membership activities is expected to further increase the number of effective members; on the other hand, the advertising business is recovering well and is expected to recover further in the future.
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