Unexpectedly, the May Day holiday has passed, but a new film released during the May Day period has recently aroused heated discussions among netizens. During the lively competition among the May Day films, "Nothing That Can't Be Solved by a Hot Pot" starring Yang Mi and Yu Qian

Unexpectedly, the May Day holiday has passed, but a new film released during the May Day period has recently aroused heated discussions among netizens.

During the lively competition of May 1st films at the same time, " Nothing That Can't Be Solved by Hot Pot " starring Yang Mi and Yu Qian was released on May 6 due to poor scheduling and attendance. Withdrawal was chosen.

And this also surprised many viewers. Six days after

was withdrawn, the film crew quickly determined the next step.

In the current discussion among netizens, some people believed that the film studio’s decision to withdraw the film five days after its release was too hasty, and the film company was even scolded on the trending searches.

Some netizens believe that "Hot Pot" was released for streaming too early. Although the real-time box office is not ideal, the May 1st release is still fiercely contested, and a counterattack may not be possible in terms of reputation.

Some people even said that it was difficult to understand, and this action might not live up to the creative efforts of the film.

Secondly, some netizens also believe that the film studio’s quick withdrawal will have an impact on the main creator.

In my opinion, there is no need to over-interpret it. The whole "hot pot incident" is not as complicated as imagined. As a commercial movie,

has such market behavior and it has the logic of commercial considerations.

Affected by factors such as the schedule of the film, the film was lagging behind in the May Day opening, and its box office performance of more than 50 million in five days was far lower than expected.

is in a popular period that has always focused on the "snowball effect". After being pulled away from multiple positions in the early stage, it is indeed difficult to counterattack in the later stage.

Therefore, the film studio chose to "withdraw and reschedule", which is essentially a market hedging behavior.

As domestic films are developing day by day, it is not uncommon for films to be withdrawn due to schedule compatibility, competitive environment and other factors.

In the first half of this year, there were multiple cases.

During the Spring Festival, four movies chose to change their schedule later in the schedule.

Among them, " Let's Shake the Sun Together " received a good reputation after its release, but its "sensational and tear-jerking" core was considered to be inappropriate for the festive Spring Festival.

On this basis, the film crew changed the Qingming Festival schedule based on the actual situation, which also led to a rebound in the box office in the later period.

From this perspective, withdrawal does not necessarily mean that the quality of the work is not good, but it is a risk-averse strategy on the part of the film studio.

When environmental factors are not ideal, choosing to "fight another day" is essentially a reflection of the film's market considerations.

The next step is to choose to log in to streaming media;

is similar to a rescheduled release. The streaming media model is also a normal market behavior for the film studio to stop losses. In the history of

theaters, "Nothing Can't Be Solved by Hot Pot" is not the first to do this.

Some movies have been affected by the epidemic before, and they have withdrawn from theaters and switched to streaming media, which has achieved considerable results.

While being released in mainland theaters, the film also chose to be launched on streaming media platforms, and its reputation and box office were also very good.

Therefore, whether it is withdrawing files or switching to streaming media, the approach is essentially understandable.

Furthermore, the influence of the main creator is determined by his business ability, and will not be ignored by the audience at all because of the withdrawal of the movie.

Whether it is withdrawn or not will only affect the audience's viewing experience, but will not essentially obscure the performance of the corresponding actors.

As far as my personal viewing experience is concerned, the performance of the actors in this film can be said to be amazing.

For example, the ultimate interpretation of madness was performed with various feelings by several actors in the play.

Yang Mi’s performance of the character is eye-catching. In

's early appearance, she appeared as a delicate girl with glasses, who looked very pitiful.

However, as the plot progresses, the character undergoes changes in his personality, pretending to be a pig and eating a tiger.

As she appeared with a very contrasting red hair and charming look, her character also completed a crazy reversal from delicate to fierce.

The "craziness" of Yu Ailei's character is even more out of control;

In the entire plot, he is the one in the four-person group who plays ruthlessly to the extreme.

Whether it was the forced smoking in the theater or the various viciousness in chat conversations, it was obvious that he was difficult to deal with.

The interpretation of Yu Qian's character is "crazy" in the character design;

The style of the character is not as dramatic as Yang Mi's character, but the drama boss played by Yu Qian also has a variety of characters.

looks like a calm character on the surface, but actually has a ruthless side on the inside.

can be funny and playful with young people, and can also be violent and tearful. The style of the face-changing man is also very suitable.

The takeaway boy played by Li Jiuxiao is "crazy" in his body movements. In the plot of

, as a hot pot delivery boy, he always subconsciously remembers the professional habit of crazy sales.

No matter who he faces, he will repeat the same sentence "There is nothing a hot pot can't solve", paired with a magical hot pot dance. Netizens will definitely be brainwashed by

’s crazy performance by Li Jiuxiao.

Even the hidden characters played by Tian Yu have a "crazy" energy in their hands.

As a kidnapped object, this character has an extremely cunning character to his core.

He is frantically looking for a way to escape. He not only screams for help like crazy, but also plays crazy tricks in dangerous situations. His cunning character is played to the extreme.

It can be said that no matter which medium the film is screened on, it cannot erase the attention's affirmation of the actor's ability.

The essence of this "hot pot controversy" is actually very simple.

In Qingshi’s view, although this 10-day hot pot discussion wave was noisy and lively, and some people even kidnapped the morality of it, it should not be judged by the words right or wrong.

First of all, I can understand the emotions of some viewers;

they were looking forward to seeing a special comedy film on May 1st, but they were disappointed because of the "threshold disadvantage" of the script killing the movie.

And with only 5 days of "theatre time", many viewers lost the space for second viewing and detailed viewing.

Secondly, Qingshi also understands the approach of the film studio;

A script-killing movie is a quite bold adventure in theaters. When

was lagging behind in May Day launch data, the film studio chose to "withdraw the film + log in to streaming media" as a measure, which is actually a market behavior to safeguard self-interest.

Whether it is the audience or the filmmakers, their starting points are similar.

In fact, they all came with "higher expectations" for the film.

Whether it is the audience who expects to see more excitement and a longer theatrical cycle, or the film studio who expects higher profitability, our stance is for the good of the movie.

This controversy is just a misunderstanding in the field of public opinion, and should not be regarded as a confrontation between the two.

Regarding this storm, Qingshi feels that it is a bit like a "realistic extension" of the plot in the play.

In the play, the four protagonists compete in the hot pot game due to various differences.

But at the end of the story, they gradually discovered that they had a unified stance and gradually reconciled through the hot pot game dialogue.

And this is similar to the "Ten-Day Hot Pot Crisis" in reality. The essence of the incident is just a misunderstanding that can be resolved.

So judging from the results, is the film studio’s decision to “switch to streaming media” a benefit or a drawback?

Let’s talk about it based on word-of-mouth from movie fans. As early as half a year ago, the film had its first wave of word-of-mouth.

The film was screened at the Hainan Film Festival at the end of last year. In the first batch of reviews of

, most netizens gave high scores.

There are many affirmations such as "a rare absurd comedy in China", "the whole audience laughed so hard" and "a wonderful movie delayed by the title".

But unfortunately, when it was officially released, the reputation of the May Day movie was far less than the reputation of the first wave.When

was officially released, in addition to netizens still affirming the work, there were also comments such as "can't understand" and "too dizzy".

Audience reputation is inconsistent, and director Ding Sheng has actually known it for a long time. When

was interviewed, he said that this is a movie that needs to be watched slowly:

The film is difficult to promote and has a viewing threshold. It is not particularly easy to watch, so the reputation will be polarized.

In Qingshi's view, the so-called "viewing threshold" is not the commanding heights of public opinion.

On the contrary, it is a "threshold disadvantage" that comes with script-killing movies as an emerging type.

If the audience follows the way of watching traditional genre films such as action films and romance films, it is easy to get confused while watching this film.

First of all, it is the aesthetic test brought by the single scene;

The main background of the story takes place in a theater, and the plot unfolds with several characters eating hot pot and dividing the spoils.

runs through a 2-hour plot line, and the story basically takes place in a theater environment.

Compared with the various environmental transitions in other types of movies, the script with too single scene kills the movie, which really requires the audience to have the patience to "wait for a good show".

Secondly, it is the concentration test brought by the high density of lines;

Unlike action movies that use fighting scenes as their selling point and romance movies that use emotional twists and turns as highlights, script-killing movies are also unique in creating highlights.

When the scene and characters are limited, the rhythm of the lines becomes the core point of the work. Most of the climaxes in

films are achieved through character conversations, and a lot of plot information needs to be gleaned from the lines.

It is worth mentioning that the script of this film has a total of 52,000 words, and the amount of lines is called "the most in my career" by director Ding Sheng.

Such a high density of lines is not only a test for the actors, but also a test for the audience's concentration.

Once the audience is slightly distracted, they may miss the details of the plot, which will have a negative impact on the viewing experience.

From this perspective, after the film was launched on streaming media, it actually "broke the threshold" and made the reputation rebound.

After all, compared to theaters that go through once and for all, streaming media that can be paused and replayed is very friendly to this kind of script-killing movies that require careful viewing.

As the film was released online on May 11, many people got the essence of the work.

read it with a critical attitude, but was unexpectedly pleasantly surprised.

is quite interesting, it has the flavor of " Hot Pot Hero " a few years ago.

It's not that bad, but I didn't expect it to be released online so quickly. The plot is actually pretty good in all aspects.

Its reputation is good, and even more viewers can see it because of its online release, which has ushered in a reversal of reputation.

Putting aside the controversy, as far as the work itself is concerned, it is actually very worthy of recommendation.

Everything is just like the line in the film says:

Nothing can be solved by one hot pot meal. If so, just two meals.

Qingshi Film Editorial Department | Lelede

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