Since the conclusion of the popular TVB series "News Queen", discussions surrounding the sequel "News Queen 2" have continued to heat up on major social platforms. In May 2024, director Zhong Shujia posted a message on Weibo asking for actor recommendations, which launched a large-scale "job hunting" scene in the entertainment industry. Artists came to offer "olive branches" to recommend themselves to star.
Among them, Li Hao from "Farming Bar" and Xiang Zuo, Zhao Qing, Li Mingde, Huang Ling and other artists who are participating in " Infinite Beyond Class " have also publicly released their posts on the Weibo platform. "Self-recommended resume". The enthusiasm of the artists not only triggered heated discussions among netizens, but also set off a dream linkage between a group of popular variety show IPs and "News Queen 2". In two days, 11 hot searches dominated the screen, with popularity soaring by 200 million, and discussions reaching 100,000+. I have to say that this generation of netizens know how to raise expectations for new dramas.
"The world where man bites dog is not suitable for you, find a man to marry!" How many people fell in love with Hong Kong dramas again because of this sharp line in "News Queen". In addition to the nostalgic fans of Hong Kong dramas, many viewers who had not paid attention to TVB dramas before have also become interested in following the dramas. The show's ratings have skyrocketed since its launch, and it only took four days to reach a high score of 8.2 on the Douban platform.
According to statistics, "News Queen", created by tvb Qishiqi Studio and Youku platform, is not only extremely popular in Hong Kong, China, but also set off a movie-watching frenzy in the mainland market, with a cumulative effective play volume of nearly 1 billion times on Youku platform , and with an astonishing record of a seven-day cross-platform total viewing average of 26.9 points, it became TVB's annual viewing champion. In addition, topics related to "News Queen" have aroused widespread discussion across the Internet, and have accumulated nearly 3.4 billion views on the Weibo platform alone; on the Douyin platform, the number of views on related topics is even higher It has been viewed 6.4 billion times, and it once topped the Douyin drama list. Xiaohongshu’s total topic views exceeded 3 billion, and it has been highly recommended by platforms such as Bilibili, Yunhe, Maoyan, Beacon, and Detawen.
"News Queen" stars Charmaine Sheh, Ma Guoming, Li Shihua, Gao Haining, He Yiting and other artists, and is directed by Zhong Shujia, a famous director with many well-known masterpieces. Spanning the two fields of film and television, Zhong Shujia is famous for her diverse shooting techniques and unique style of work. Whether it is the early TVB dramas such as "Laughing at the Storm" and " Brothers and Brothers ", or Hong Kong-style comedies such as "Seventy-Two Tenants", or the TV series " Lanling King " that he directed after coming to the mainland for development. "Knowing the Geometry of Good Days and Good Scenery", " Choosing Tian Ji ", etc. Director Zhong's works have not only been well received by the industry, but also impressed many audiences.
At the Hong Kong International Film and Television Show in March this year, Zhong Shujia revealed that "News Queen 2" has completed the assembly of the starring echelon, and the original cast members such as Charmaine Sheh and Gao Haining will return to star. When talking about the creative background of the new characters, he said that with the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area, the integration and exchanges between Hong Kong and the Mainland will become closer and closer, and new Hong Kong dramas will also need to inject more with the development of the times. Elements, the new character of "News Queen 2" was born based on this environment. It can be seen that this time the whole network online casting will also be a brand new attempt.
Regarding the enthusiastic participation of artists, Zhong Shujia said that it is a particularly good thing for actors to dare to recommend themselves publicly through public channels, which itself requires a lot of courage. From the director's perspective, the compatibility with the plot content and character design is the only criterion for online casting. TVB will also unswervingly follow the line of content quality and be responsible for the work and the audience. In the future, I look forward to TVB giving back to the market with quality and reputation and living up to the expectations of the audience.
Yangtze Evening News/Ziniu News reporter Zhang Nan
(Source: Yangtze Evening News)
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