This year, the Global Equestrian Championship celebrates its tenth anniversary in Shanghai, and the competition is held grandly at the newly completed Shanghai Jiushi International Equestrian Center. The three-day event was extremely popular and tickets were hard to come by. At the competition site, 's "Huatian·Horse and One Heart" parent-child station built by the Shanghai Sports Development Foundation vividly popularized equestrian knowledge through interesting equestrian experience projects. The close-to-nature on-site atmosphere became a very popular parent-child check-in point.
Rich content makes it a popular destination for parents and children.
At the event site, the "Equestrian Cultural Gas Station" and "Happy Pony Handicraft Workshop" attracted experiencers and their whole families to come together to DIY small rocking horse souvenirs.
In the most popular "stable management challenge area" on site, experiencers actively completed challenges under the guidance of on-site staff and won exclusive limited edition souvenirs for the event. The activity explained the concept of stable management from a new perspective. The children benefited a lot and parents stopped to learn.
The stable challenge ignited the enthusiasm of the audience, large and small.
With the comprehensive upgrade of this year's "Huatian·Horse Unity" stable management challenge competition, the five experience contents presented on the spot are not only a warm-up for this year's event, but also a souvenir on the spot. The badge is an image IP specially designed for the competition. The cute pony image is deeply loved by children. The 200 souvenir badges prepared on site every day have also been redeemed.
Dismantling water reins, tying special knots for stables, putting on horse clothes, installing grass balls, understanding horse brushing tools...
The seemingly complicated stable management links are experienced by all ages under the careful explanation of the on-site staff. They all completed their tasks successfully.
Cultural connotation A new perspective on equestrian sports
"Did you know? You can keep eating and stay in good shape! The horse did it! Because the horse's stomach is small and cannot store a lot of food, he spends more than half of the day eating. Eating through grass balls is to satisfy the horse’s eating habit of chewing slowly. Therefore, installing grass balls and grass nets is to help the horses finish eating.”
While experiencing the project, he passed the test on site. With the signboards and staff’s explanations, the experiencers can not only correctly grasp these professional stable work, but also understand the significance of stable work from the perspective of horse physiological structure and behavior, stimulating children’s empathy and truly To achieve the purpose of paying attention to the welfare of horses and realizing the unity of people and horses.
People and horses work together based on public welfare culture.
Set up a parent-child station for teenagers at the world's highest level equestrian events to spread equestrian cultural knowledge and promote the concept of people and horses working together. It not only allows equestrian enthusiasts to come into contact with relevant stable management knowledge, but also Let the experiencers understand that equestrian sports are not just the highlight moments on the horse's back that attract everyone's attention. Every jump is the ultimate cooperation between the rider and the horse. The tacit understanding of these cooperation comes from the daily interactions in the stable, the repeated running-in in each training, and the moments when each horse and horse are moved.
After two years of comprehensive promotion, the "Huatian People and Horses Unity" public welfare project has attracted a wider range of equestrian sports enthusiasts, especially the younger generation, to experience the infinite charm of equestrian sports through a variety of activities, further increasing the number of equestrian sports enthusiasts. Cultural cultivation efforts will set a new example for the "Shanghai Culture" brand.
Source: Shanghai Sports
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