"Innovation-driven, future cultural tourism" - the 32nd Guangzhou International Tourism Fair (gitf for short) will be held in Area C of the Guangzhou Canton Fair Complex from May 16 to 18, 2024. As one of the oldest professional tourism exhibitions in China, the Guangzhou International Tourism Exhibition is a bellwether for international tourism trends. As a new measure to integrate online and offline tourism, the first "Guangzhou International Tourism Fair Online Live Festival" ("gitf Live Festival" for short) hosted by Guangdong Chengxi Media will be held concurrently with the exhibition.
The reporter learned that in order to further promote the high-quality development of cultural tourism integration, this year the Guangzhou International Travel Exhibition will continue to create an online and offline integrated tourism event and hold the first "Guangzhou International Travel Exhibition Online Live Broadcast Festival". During the exhibition, talent relay live broadcasts will be held for three consecutive days to provide cooperative exhibitors with a series of live broadcast room co-creation services such as exhibition check-in and live group purchase. It will also cooperate with Chimelong, Sunac, and Guangzhou Yazhi Hotel Zhujiang New Town Guangzhou Tower Store , Tianhe Hilton Hotel, Dongguan Songshan Lake Banyan Tree, Guangzhou Comfort Travel Agency, Lijiang Reader Travel Agency and many other cultural tourism companies have jointly launched a variety of Guangzhou International Travel Fair exclusive and exclusive cultural tourism products. The “Cultural and Tourism Talent Group” with a total of over 100 million fans on the entire network will gather at the travel exhibition, and the first “Tourist Destination’s Most Popular Cultural and Tourism Talent” selection event will also be unveiled.
Currently, the cultural and tourism consumption environment continues to recover, which also provides more opportunities for the live streaming model that has flourished in recent years. According to data disclosed by Douyin, as of the end of March this year, the average growth rate of the number of accounts of various travel companies on Douyin exceeded 20%, among which the number of accounts for hotel accommodation and business travel ticketing grew as high as 61.5% and 46.0%. As a new growth point in the industry, "cultural tourism + live streaming" provides new choices for consumers and travel companies.
gitf focuses on the industry, is close to the market, and leads the trend. It is the first to launch an online live broadcast festival in an official capacity at tourism exhibitions across the country. At the exhibition site, we jointly created a 200-square-meter gitf live festival area with Chengxi Media. A sneak peek of the four highlights!
Highlight 1: First-line cultural and tourism experts come together to congratulate
Highlight 2: Cultural and tourism accounts form a group to watch the travel exhibition 360°
As a well-known travel exhibition brand in the industry, gitf’s brand power has attracted many experts to join the live broadcast festival. Including @Liu Genghong who has topped the list of cultural and tourism products for many times-our eye travel, travel photography expert @我是大人 who has over 10 million followers on the Internet, Guangzhou’s local first-line store explorer @广州英英· Food Travel Guide and other popular brands. People will gather at the travel exhibition site, and the entire event will be broadcast live, broadcasting the grand event of the travel exhibition to the audience in 360 degrees.
Highlight 3: Linlang's cultural tourism products are showing off their "prices"
During the gitf period, a number of cultural tourism products based in the Greater Bay Area, including Sunac Paradise, Hilton Hotel, Dongguan Banyan Tree Hotel, Guangzhou Elegant Hotel, etc. will be The "Exclusive Price for Travel Exhibition" was unveiled in the form of @ Liu Genghong - our exclusive official account for eye travel and exhibition @ Orange Culture and Tourism Live Room. Online viewers can also enjoy the same preferential products as those at the travel exhibition site, and enjoy the "dual combination of culture and tourism" online and offline 11".
Highlight 4: Expert selection, waiting for you to pick
The first "Tourist Destination's Most Popular Cultural and Tourism Experts" selection jointly established by the Guangzhou Tourism Exhibition Organizing Committee and participating destinations will be announced at the exhibition site. Awards such as the Talent, the Most Distinctive Cultural and Tourism Talent, and the Most Innovative Cultural and Tourism Talent will be announced at the conference. Feel the style of the Cultural and Tourism Talent and cheer for the voice of the tourism industry in the new era.
In addition to the first live broadcast festival, this Guangzhou Travel Exhibition attracted participation from 55 countries and regions and more than 40 domestic provinces and cities. It also has a special area for automobile culture and tourism themed activities, a Bay Area cultural and creative IP museum, and intangible cultural heritage Special areas and many other special sections.
Written by: Nandu reporter Xu Kun