Kuai Technology reported on May 9 that according to domestic media reports, the Guangzhou Intellectual Property Court recently issued a second-instance judgment on the trademark infringement case of yy Live v. “Yaya Live” and “Aiya Live”.
rejected the appeal of five companies including Guangzhou Jiujun Information Technology Co., Ltd. and upheld the original judgment of the first instance. determined that "Yaya Live" and "吖吖直播" infringed the trademark rights of yy Live, and Jiujun and other five companies were responsible for 3 million Yuan in punitive damages and fully bear the costs of the second instance.
It is reported that in September 2019, yy Live Broadcasting Company discovered a software called "Yaya Live Broadcasting" on the application market. Later, they complained about the infringing software through formal complaint channels and removed it from the shelves.
However, in 2021, yy Live Broadcast Company once again discovered that "Yaya Live Broadcast" was renamed "吖吖 Live Broadcast" and continued to be launched on multiple platforms. also used slogans such as "More exciting than yy Live Broadcast..." in the application introduction to yy Live broadcast to make inappropriate comparisons.
yy Live Broadcasting Company immediately filed a lawsuit with the Guangzhou Tianhe District Court.
The court held that yy live broadcast and Yaya live broadcast constitute similar trademarks. Although "Yaya" is in Chinese, it and the letter "yy" both have a branched branch shape in the glyphs. The visual effects are very similar, which is easy for the relevant public to misunderstand. The source of the service may cause misunderstanding and constitute a similar trademark.
In addition, Jiujun and other five companies operate multiple live broadcast platforms including "Yaya Live" and "Acridine Live", and divert traffic to the "Peach Live" platform through them. This platform has been announced as a typical case, including Online performances with vulgar content were subject to administrative penalties.
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