interface news reporter | Ma Yue
interface news editor | Xu Yue
Coconut Tree once again responded in a tough way to the incident where it was repeatedly fined for "borderline" advertising.
html At 8 pm on May 9th, Hainan Coconut Group issued a statement on its official Weibo and website respectively. In response to its recent advertisements containing content and circumstances that hinder social public order and violate good social customs, it was banned by the Haikou Municipal Market Supervision and Administration Bureau. Regarding the incident of Longhua Branch imposing a fine of 400,000 yuan, he expressed "concern" and "dissatisfaction".
Hainan Coconut Group’s official Weibo
Coconut’s administrative penalty decision shows that on February 6, 2024, the Longhua Branch of the Haikou Municipal Administration for Market Regulation received clues from the “Transfer Letter” of the State Administration for Market Regulation. It reflects that the promotional graphics and texts released by Coconut Tree Group Co., Ltd. on its own website appear to use state agency staff for commercial marketing, and use such words as "wiping breasts with coconuts" and "there are very few beauties in the South Pacific at the airport" that violate public order and good customs. The advertising slogan is suspected of violating the relevant provisions of the advertising law.
In addition, the official website of Coconut Tree Group released on September 18, 2023 "The property rights and entrepreneurial rights of "Coconut" have been supported and protected by central provinces and cities over the past 38 years and sometimes violated" and on February 22, 2024 Articles such as "History Education of "Coconut" Lifesaving Bankruptcy Factory" describe the development process of the enterprise related to leaders at all levels.
Regarding the punishment imposed by the Longhua Branch of the Haikou Market Supervision Bureau, Coconut Tree said, “What I worry about is that the famous brand will be destroyed, and the jobs of 20,000 employees of Coconut Tree and upstream and downstream companies will be destroyed, and the 500,000 coconut farmers in Hainan will not be able to sell their coconuts and get rich.” Return to poverty.” In the public statement
, the company also expressed its strong dissatisfaction with the fine.
Coconut Tree claimed that its first objection was the reprint on its own official website of "Using coconut milk to rub breasts" and "There are very few beauties in the South Pacific 'airport'" which were popular science education, not commercial advertisements. It said that no article in the advertising law clearly stipulates that it is illegal to repost popular science education on its official website, and "it can be done unless prohibited by law."
The second dissatisfaction is that Coconut Tree emphasized on its own official website that it has suffered losses for seven consecutive years and narrowly escaped bankruptcy for the second time. It was recognized by the State Council as a national 100-household restructuring pilot and was affirmed twice by former country leader Jiang Zemin. , the purpose is to prevent internal and external collusion and deny the history of coconut palm reform," and stated that the aforementioned article is "factory history education, not a commercial advertisement."
Although Coconut Tree has a tough attitude, Coconut Tree’s argument that “using coconut milk to wipe breast milk and drinking more coconut milk every day can make breasts fuller” does not have sufficient scientific basis, so the definition of “popular science” is not accurate. , suspected of false propaganda.
In addition, Article 9 of the Advertising Law emphasizes that advertisements shall not use or disguised use of the names or images of state agencies or state agency staff. Coconut Tree quotes endorsements from leaders at all levels on its official website. Is it a marketing promotion or just a "factory history education"?
's "unconvinced" attitude despite being repeatedly punished for advertising is indeed Coconut's consistent approach.
As early as February 16, 2019, Coconut Tree stated on its official Weibo that "I have been drinking coconut water since I was a child" does not violate the advertising law and was approved by the China Advertising Association. It also said that this slogan does not refer to drinking coconut milk for breast enlargement, but It refers to drinking from childhood to adulthood.
Image source: Jiemian News Tang Jun
But on March 27, 2019, the Industrial and Commercial Bureau of Longhua District, Haikou City determined that the Coconut Tree Group’s advertisements hindered social public order or violated good social customs, and imposed sanctions on the Coconut Tree Group Hainan Coconut Juice Beverage Co., Ltd. An administrative penalty of 200,000 yuan was imposed.
On March 25, 2021, a recruitment advertisement published by Coconut Tree that "if you have a car, a house, and a high salary, you will definitely be pursued by beautiful and handsome men" also caused an uproar. This advertisement was also investigated by the local Market Supervision Administration amid the controversy.
So Yeshu posted a post on Weibo and the official website on April 2, 2021, "Be tough", saying that this sentence did not clearly violate current laws and regulations.
However, this did not change the outcome of being punished.In April 2021, Hainan Coconut Juice Beverage Co., Ltd. of Coconut Group was fined 400,000 yuan by the Hainan Provincial Market Supervision and Administration Bureau for publishing advertisements that went against good social trends.
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