Although the average ticket price has declined, the number of moviegoers has set a new record for the May Day period in film history, making the total box office of the May Day period in 2024 among the top three in film history.
It can be seen that the lack of absolute top films in this May 1st period has also caused the film's box office concentration to drop significantly and the distribution to be more balanced. In the end, five films with a box office of over 100 million were produced.
Among them, " Peacekeepers " had the best start and won the box office championship of the schedule, while " Thelma and Louise " and " Kowloon Walled City: The Siege " performed more steadily in the later stages, with daily box office declining. In particular, "The Siege of Kowloon Walled City" has continued to fall, and they have achieved overtake in the single-day rankings!
1. Top-rated shows are no longer popular.
On popular schedules, top-rated shows are never absent.
This is the result of capital’s pursuit of profits and traffic transformation! The traffic and influence brought by
top streams will undoubtedly increase the attention of the film, attract fans to watch the film, and create a situation where it becomes popular before it is released. But for the top streamers, the fan effect is limited after all. In the end, it is still necessary to rely on the film's own quality and reputation to attract passers-by.
, a top-rated May Day film, has participated in films such as "Peacekeeping Riot Squad" and " Nothing Can't Be Solved by a Hotpot ", but obviously the top-rated performance is not ideal, especially the latter.
As for "Peacekeeping Riot Squad", although it won the box office championship of the schedule, it was also the film with the strongest start. It was the only film in the May 1st period with a single-day box office exceeding 100 million. However, the follow-up momentum was insufficient and it failed to continue the glory of the first day. The box office dropped by 30% month-on-month the next day, and then continued to decline. The daily box office decline continued to be higher than the market.
Relying on the top-notch effect and the subject matter advantage, "Peacekeeping Riot Squad" achieved a beautiful opening at the box office. However, the film quality was insufficient, and the reputation score was directly at the bottom. In the end, it failed to break the circle, driving more passers-by, making this film The film did not become an absolute top film.
And "Nothing That Can't Be Solved by Hot Pot" was even more disastrous. It only took in 40 million yuan at the box office during its schedule. In the end, the film chose to withdraw and try again another day.
Although the film has top Yang Mi joining the cast, it is obvious that the box office is only 40 million, which does not prove the hard power of the top tier, but only completely tore off the fig leaf of the top tier. Yang Mi, who has 113 million fans on Weibo, also failed to make the film bloom in the fan circle. With poor quality, it was naturally unable to break through the circle and attract passers-by.
Of course, as a film, the top streamers should not be held responsible for this, because after all, the film is not a product of the fandom, and it is never up to the fans alone to decide how far it will go. No matter how hard the fans work, their abilities are limited.
These two videos only once again exposed the bleak truth about top-level movies. Top streams do have huge traffic value, but how much this value is and how effective a film will be must be carefully considered. But choosing top-tier products also means a significant increase in costs. Just like "Nothing Can't Be Solved by a Hot Pot", if it is just a low-cost film, then the box office is not bad, but once a top star joins the film, the cost will inevitably soar and the pressure to repay the money will be huge.
In the current market environment, the choice of top-notch products needs to be done with caution!
2, Comedy Troupe Becomes Favored
Take a look at Bao Bell , and you will know the market value of comedians and films.
Even though Happy Twist has been languishing for years, it still has strong reserve resources, coupled with the advantages of Northeastern comedy troupes, once again created the May Day box office performance of the comedy "Thelma and Louise" with amazing performance.
Relying on the Northeast Comedy Troupe, with the help of actors such as Jia Bing, Xiao Shenyang, Yu Yang, Dong Baoshi, the film has been fully recognized in the Northeast region.
Of course, the film performed well throughout the northern region.
In recent years, Northeastern comedy troupes have blossomed more in online movies, producing many online comedy movies of good quality and accumulating a lot of audience resources.
Although "Thelma and Louise" reveals a strong Internet trend from the title to the content, and is also suspected of being a fusion, the down-to-earth performances and plot are still recognized by the audience, and it is the only one in the schedule. A pure comedy film still gained favor.
However, the road to comedy is not easy, especially with the difficulty of sustaining Happy Twist and the decline of Feng Xiaogang. Now only Dapeng is still strong, and the development of comedy movies as a whole is not optimistic.
Of course, through "Thelma and Louise" and Bao Beier's films, we can see that comedies are not original enough, which is also an important reason that restricts the development of domestic comedies.
Obviously, there is no shortage of excellent domestic comedians, but there is still a lack of excellent scripts and serious craftsmanship.
3. Hong Kong films continue to recover.
The talent gap is an indisputable fact that Hong Kong films are currently facing.
But I have to say that the recovery of Hong Kong films in recent years has also been obvious, but it is still relying on the older generation of filmmakers to hold on, even if the May 1st "The Siege of Kowloon Walled City" performed amazingly.
The starring actors are still actors from the older generation, such as Louis Koo, Sammo Hung, Simon Yam, and Raymond Lam. It can be seen that even Sammo Hung, who is over 70 years old, is still fighting on the front line, but he is really as good as before.
But we can see that there are a group of newcomers who also perform well, but they are still unable to shoulder the main responsibility.
"The Siege of Kowloon Walled City" allows us to see the spirit and feelings of old-fashioned Hong Kong films, with both inheritance and innovation.
At the Hong Kong Film Awards not long ago, a number of outstanding films such as " Diary of a Young Man ", " Under the Day ", " Vengeful Lawyer " won awards, of course, more of them are relatively niche genre films. . Now, "The Siege of Kowloon Walled City" is a traditional Hong Kong film, and it is also a big-budget film. Judging from the box office and word-of-mouth performance, it still has great potential.
"The Siege of Kowloon Walled City" is the only film in the May Day period that continues to reverse the decline, and it is also expected to win the single-day box office championship in the post-May Day period, achieving a real long-tail effect and contributing to the recovery of Hong Kong films. !
This May Day film is a world of ice and fire. The market has always been like this, but films with a speculative mentality will not be able to go far in the long run, and they will be severely punished by reality. If you want to be invincible in today's market, you still have to speak for yourself with quality and reputation, not just relying on any unreliable strategies!
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