The May Day holiday is over, and the May Day movies have also come to an end. The total box office (including pre-sales) of this May Day new film exceeds 1.5 billion yuan, which is the same as in 2019 and 2023.
This schedule is considered to have no hits or dark horses. " Peace Corps ", " Thelma and Louise ", " Kowloon Walled City: The Siege " are among the top three, and the gap is very small; comedy films have once again become a holiday Just needed; why don’t many people watch the May Day movie?
And the movie "Nothing That Can't Be Solved by Hot Pot " directed by Ding Sheng and starring Yang Mi, Yu Qian and others ranked third from the bottom, and after only raking in a box office of 51.86 million in 5 days of release, On May 5th, it was announced that it would withdraw from the May Day competition and would re-release it on a different date!
In the statement from the film studio, they expressed their apologies to all the staff and viewers who supported the film, and directly stated that the "scheduling rate" was the reason for the film's withdrawal. But this reason obviously cannot convince the public and has triggered heated discussions among many netizens!
This movie had high hopes before it was released. The heroine of the movie is Yang Mi, who has a huge number of fans, and many fans are promoting it spontaneously. Moreover, the subject matter was announced in advance, which raised the audience's expectations for the film, and many people paid attention to it.
In fact, the competition in the May Day slot is far less fierce than in the Spring Festival slot. "Nothing Can't Be Solved by Hot Pot" scored 8% of the film schedule on the first day of release, which is not much different from the 9.4% of "The Siege of Kowloon Walled City"! However, there was a difference of 40 million yuan in the first-day box office between the two films. Obviously, this problem cannot be solved by increasing the film schedule by about 1%. Seeing that the attendance rate is not high, the film schedule will inevitably be reduced.
"Nothing That Can't Be Solved by Hot Pot" was released in theaters on May 1, with a Douban score of 6.3. The film's box office was 18.209 million yuan on the first day of release, which dropped to 9.45 million yuan the next day. The total box office before withdrawal was 51.86 million yuan.
It can be seen that the box office has been declining seriously day by day. With this score, the most important factor affecting the movie's box office is the lack of word-of-mouth support. After the film schedule rate fell below 4%, it was ultimately unable to withstand the pressure at the box office, and the film was officially withdrawn.
Therefore, the main creator blaming the box office failure for the film schedule is obviously not able to convince the public. There are problems with the work itself and the promotion. It is a crime film with a comedy style, but the film has always promoted various "intrigues" between the protagonists. The movie wanted to be small but didn't have a strong script, thinking that if it found a popular star, fans would rush in to ensure pre-sales and box office, but the overall plot didn't have enough tension!
The film’s own strength can be seen through the screenings. The audience’s reputation is not good, and now it has been withdrawn, which means that the confidence of the industry has been lost. The movie's box office performance was astonishing. Pre-sales and film schedules were down, and it was difficult to recover the money at the box office after the holidays. It was still embarrassing to exit the movie in this way.
Although the promotion card was not played well in the past, the withdrawal card was even worse. It is a suicidal rescheduling period. Looking at the movies that have been withdrawn and re-released, it is basically impossible to reverse them. Take the recent "Mr. Mr. Red Carpet " by Andy Lau and Ning Hao, and " Let's Shake the Sun Together " with Peng Yuchang and Li Gengxi as examples. They were all withdrawn from the Spring Festival and re-released in March. The box office of "Mr. Red Carpet" still did not exceed 100 million, and the box office of "Let's Shake the Sun Together" reached 264 million, but it scored as high as 8.0 and has good reputation support.
"Nothing Can't Be Solved by a Hot Pot" scored only 6.3, which is simply incomparable. Moreover, the May Day schedule is one of the top schedules in the whole year. If you can’t take up a little bit of the film schedule at this time, how can you be sure that the next schedule will not have an opponent with a better reputation and plot?
On the morning of May 5, Yang Mi posted 4 beautiful selfies with the text "Welcome summer with colorful bubbles!" She looked very happy! Unexpectedly, the film was officially announced to be withdrawn at noon, which proves that the film crew did not notify Yang Mi at all, otherwise they would not have posted such a news, which seemed heartless.
The disastrous failure of this new work can be said to be very "hurt" for Yang Mi, who wants to complete the transformation, and will obviously affect subsequent development.What do you think about this?
Text/Yujun Falling into the Star River (pictures come from the Internet, please contact us for deletion)
Thank you for your messages and attention. Your likes and support are my biggest motivation. Thank you everyone!
-
-
-
-
-
-
-
-
-
-