According to data from the Lighthouse Professional Edition, as of 17:58 on May 4, the box office of the 2024 theater movie market (including pre-sales) exceeded 20 billion yuan. "First" (May 1st - May 5th) box office has exceeded 1.3 billion yuan during the period, " Peacekeeping Riot Squad ", "Thelma and Louise" and " Kowloon Walled City: The Siege " are temporarily listed as "May Day" "The top three at the box office."
"May Day" 8 films were released, covering overseas peacekeeping themes, comedies, suspense films, crime films, parent-child animations, etc., providing audiences with diversified viewing needs, but there has been no box office hit as of May 4 Japan's "Peacekeeping Riot Squad" only leads the box office with more than 300 million.
From May 1st to May 3rd, the daily box office in Shandong Province was 20.1647 million yuan, 17.2963 million yuan, and 15.9184 million yuan respectively; as of 18:00 on May 4, Shandong's box office was 65.6033 million yuan, ranking in the "May Day" nationwide Ranking fifth at the box office, it once again contributed to the box office of film and television in a big period.
New mainstream blockbusters lead the box office
The eight films finally scheduled for release in the "May Day" are the action blockbuster "Peacekeeping Riot Squad", the romance film " Journey Through the Moon ", and the suspense film " No Meal" Things Hotpot Can't Solve ", the crime film "The Siege of Kowloon Walled City", the comedy "Thelma and Louise", and "Spy House Code: White", " Howl's Moving Castle " and "Pig Man" Big Movie: Interstellar Action" 3 action movies.
Although the "May Day" period is a five-day long period, due to the lack of a hot movie viewing market like the Spring Festival period, the longest release period of the summer period, and the distinctive themes of the National Day period, it is often a medium-sized film. A packed schedule. It can also be seen from the eight films in this year's "May Day" that, in addition to "Peacekeeping Riot Squad" which claims to be a high-octane action blockbuster, "The Siege of Kowloon Walled City" is an assembly-line Hong Kong-style action film, and "Spy House Code" ": White" and "Howl's Moving Castle" are animated films, and "Thelma and Louise" is a comedy, both of which can hardly be called commercial blockbusters.
As of 21:00 on May 4, the high-octane action blockbuster "Peacekeeping Riot Squad" has led the box office with 370 million yuan. It is the first overseas peacekeeping-themed commercial film, focusing on the little-known life and death moments of Chinese peacekeeping police, who have to face armed riots. Due to various dangerous situations such as the epidemic, rampant gangs, etc., peacekeeping operations cannot be delayed. In addition to the fierce gun battles and dizzying car chase scenes throughout the film, the scenes of Yu Weidong (played by Huang Jingyu) fighting hand-to-hand with the thugs, and Yang Zhen (played by Wang Yibo) sniping in the rain during a typhoon night also made the audience's adrenaline soar, and it was so realistic. The scenes, real-life explosions, and thrilling moments of life and death all restore the life-and-death scenes of the Chinese peacekeeping police.
Compared with new mainstream blockbusters such as " Operation Mekong ", " Operation Red Sea ", " Chinese Captain ", " The Climber " and the "Wolf Warrior" series, the highlight of "Peacekeeping Riot Squad" is its youthfulness, Passionate and expand new expressions of new mainstream blockbusters. The film presents a group portrait of a youthful and passionate peacekeeping team. Among them, the growth line of Yang Zhen played by Wang Yibo deeply touched many viewers. At a young age, he could not understand that his father had sacrificed to protect Yu Weidong, so he misunderstood Yu Weidong and determined to "be a better policeman." And when Yang Zhen saw Yu Weidong hugging the bomb to protect everyone and taking the responsibility for himself when his superiors questioned him, he gradually understood the hardships and hardships behind the glorious profession of the police, and completely completed his reconciliation with Yu Weidong. The passionate growth of young characters can attract more young audiences. Let more people not only realize the preciousness of peace and the strength of the motherland from the film, but also understand the great profession of peacekeeping police.
As of 21:00 on May 4, the comedy film "Thelma and Louise" has grossed 330 million yuan at the box office. It is a new film with strong box office stamina. On May 3, with a single-day box office of 84.56 million yuan, the film counterattacked "Peacekeepers" and became the first single-day champion. The cumulative box office in the three days of release exceeded 250 million yuan.
The movie tells the story of Jia Youwei (played by Jia Bing), a stingy middle-aged man who was diagnosed with a terminal illness and was about to die soon. Unwilling to accept that "the money is still there even after death", he gathered together his young playmate Sha Baihu (played by Xiao Bing). Shen Yang (played by Shen Yang), Xu Dali (played by Yu Yang) and Dong Jianfeng (played by Dong Baoshi) jointly completed the plan to disperse the gold and confessed their true feelings to the former goddess Wang Xiaoqian (played by Tan Zhuo). I don’t want my crazy spending journey to take twists and turns, my terminal illness was misdiagnosed, and the dilemma of “the money is gone, but the person is still there” ensues...
The story of the film is very cliché, but the highlight is the funny life of a middle-aged man who lives in a mess. . The film resolves an otherwise heavy topic with its light setting and joyful atmosphere. With its unique characters and down-to-earth plot settings, it attracts more viewers into the theater.
As of 21:00 on May 4, the movie "The Siege of Kowloon Walled City" has grossed 280 million yuan at the box office. It is a typical Hong Kong action crime film. The film brings together actors such as Louis Koo, Raymond Lam, Simon Yam, and Sammo Hung to tell the story of young people in trouble. Chen Luojun (played by Raymond Lam) accidentally broke into the city while escaping. After being rescued by the village's talker, Tornado (played by Louis Koo), he unexpectedly became brothers with Xinyi, Twelve Young Masters and the Fourth Young Master. When the evil villains seized the city, he defended it to the death with everyone. A passionate story about the Walled City. The highlight of
's film is the return of action and fighting scenes in Hong Kong films. Director Cheng Baorui bluntly said that the action of the film is "a little more realistic than reality, like watching a Hong Kong comic." A group of actors "started from scratch" and practiced "with a blank sheet of paper" to "excellent martial arts". The thrilling and hard-hitting scenes presented in the film have new characteristics and allow the audience to see the style of old-fashioned action Hong Kong movies.
As of 21:00 on May 4, compared with two niche films, the animated film " Spy House Code: White " with a box office of 210 million yuan and the animated film "Howl's Moving Castle" with a box office of 109 million yuan, "Nothing That Can't Be Solved by Hot Pot", which grossed only 50.81 million yuan at the box office, was a disastrous failure. "Nothing That Can't Be Solved by Hot Pot" is directed by Ding Sheng and stars Yang Mi, Yu Qian, Tian Yu, Yu Ailei, Li Jiuxiao, etc. Before the release, it attracted attention due to its starring role, suspense comedy and other factors, but after its release, the reputation and box office were not good. ideal.
"Nothing Can't Be Solved by a Hot Pot" tells the story of four people who didn't know each other who were sharing stolen goods in a theater backstage warehouse and were accidentally involved in a murder case. A hot hot pot meal stirred up endless suspense, greed and deception. Triggering a series of reversals, the special identities of the four people gradually surfaced, and the mysterious truth was about to emerge.
This film is a very popular "script-killing" story model in the past few years. The film is a mixture of suspense, black humor, food and other elements, but in the end it failed to make a breakthrough at the box office because the story was not exciting enough.
Comedies are popular in the sinking market
The overall feeling of this year's "May Day" to the audience is that there are many types of films, covering comedy, romance, main theme, suspense, and animation, but the reputation is uneven; there are small surprises in the schedule but lack of excitement A hit item. The
market has once again proved that the market appeal of military action blockbusters such as "Peacekeepers and Riot Squad" is still very strong, and the film marketing is also strong, and there are more factors to attract audiences into the theater. Pure comedy films such as "Thelma and Louise" are still "rigidly needed" by the market, especially films that meet the comedy needs of audiences in sinking markets, and have shown strong stamina to counterattack at the box office.
Judging from the cold reception of the movie "Nothing Can't Be Solved by a Hot Pot", the audience and the market place more emphasis on the overall commercial tone of the film, rather than factors such as the number of actors, the number of people who want to see it, and star power. In addition, data shows that young audiences have gradually become a new force in the film market, which has significantly increased the box office of animated films. During the "May Day" period, two animated films, "Spy House Code: White" and "Howl's Moving Castle" , all have good box office performance.
This year's "May Day", the box office on May 1st was 411 million yuan, the box office on May 2 was 343 million yuan, the box office on May 3 was 309 million yuan, and the daily box office exceeded 300 million yuan for three consecutive days, with a total of 300 million yuan in box office in the first three days. The box office exceeded 1 billion yuan, an increase of 6.2% over the same period last year. More than 26.33 million viewers entered the theater, and the increase in the number of moviegoers was the same as the increase in box office.This year's "May Day" box office is likely to be comparable to the 1.521 billion yuan box office for the same period last year.
The full-year film and television box office in 2023 will be 54.952 billion yuan. The film market is fully recovering. The New Year's Day, Spring Festival, and Qingming Festival box office in 2024 have all set new box office records for the same period in film history. With the movie-going market recovering and the types of film and television works diversifying, the movie box office deserves more expectations.
(Dazhong Daily · Dazhong News Client Reporter Shi Wenjing)
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