5 May, the last day of the May Day holiday. During this period, many theatrical movies released in theaters have already achieved profitability, but only one called " There's Nothing That Can't Be Solved by Hot Pot " (hereinafter referred to as "Hot Pot"). As of now, the box office is still less than 50 million yuan. . Coexisting with the box office flop, the film's reputation among moviegoers is also very poor, with a Douban score of only 6.3.
One thing worth noting is that the current Douban ratings for movies like "Hot Pot" are already due to fans consciously maintaining their reputation. Without the help of fans to maintain its reputation, the final score of this film may be even worse. This kind of situation will appear in all films starring popular celebrities.
Regarding "Hot Pot"'s box office and word-of-mouth failure, what is the reason? Or, to ask more directly, is Yang Mi responsible for , or screenwriter and director Ding Sheng? I prefer the latter. However, I believe that many netizens are more willing to believe that the movie's popularity is caused by the star Yang Mi - this kind of belief is more convenient, or in other words, it is easier for some netizens to vent their emotions.
There are many movie fans who want to vent their emotions by hoping that movies starring popular stars will hit the box office and word-of-mouth. Why is this so? Because when traffic stars are marketing, especially when marketing to fans, they will always involuntarily hurt ordinary passers-by. The more popularity fans accumulate, the more passers-by they will harm. This is a bit like blowing up a balloon. The bigger the balloon is inflated, the bigger its edges are, with the fan base on the inside and the anti-fan base on the outside. Everyone outside wanted to prick it.
Therefore, top traffic stars like Yang Mi seem to have a huge fan base. However, no matter how large this base is, it is only at the level of tens of millions of people. However, the fan base is measured in hundreds of millions. When a movie starring a popular star is released in theaters, the support it can receive may only be in the tens of millions, while the number of opponents it may receive may be in the hundreds of millions. This is a problem that all future movies that want to use popular stars will need to face. Traffic stars are being criticized by ordinary netizens.
It can be said that Yang Mi magnified the problems of this movie. If Yang Mi was not in the film, but instead an unknown actress was cast, fans might be more tolerant of the problems presented in this film. Because of Yang Mi, movie fans have regarded this movie as a powerful blockbuster, but the movie itself cannot meet everyone's expectations. Then, it experienced an instant failure at the box office and word of mouth. This instant avalanche is something that marketers are powerless to stop.
But it is obviously wrong to let Yang Mi bear all the responsibility for the film's box office and word-of-mouth failure. The key to the success or failure of a film has never been the actors, but the screenwriter's script and the director's shooting. The current situation of the film "Hot Pot" being a double hit is actually because in terms of subject matter and content, it has violated the biggest taboo in film creation-the filmmaker's self-talk about his skills, but it has not let the film Caring about the lives of ordinary people.
Director Ding Sheng tried to achieve a dazzling performance in "Hot Pot", proving that he can achieve a very interesting, brain-burning, and constantly reversing film in a relatively single scene. However, no matter whether these brain-burning and reversal are interesting or not, there is a fatal problem in the content that is finally realized-it has nothing to do with ordinary movie fans, it is just the self-showing skills of the screenwriter and director.
There is a similar minefield in the creation of TV dramas, that is, works that tell the stories of TV workers. Such works can easily become a source of self-complaints for TV workers. After being broadcast on stars, the ratings have always been very poor. of. Obviously, the audience does not accept the self-complaints or self-showdowns of film and television workers. Because audiences and movie fans believe that everyone has no obligation to pay for these complaints or show off their skills.
For a self-showing work like "Hot Pot", movie fans will think that the one who should really pay the bill is the screenwriter and director who wants to prove his skills. Director Ding Sheng follows a technical route and has always wanted to prove that he is technically capable and can win awards from major film festivals. However, technology is always secondary to content. Without any content related to movie fans, all the good technology is in vain.
This is what the industry should reflect on most after "Hot Pot" hit the street. (Text/Ma Qingyun)
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