According to Beacon Professional Edition data, as of 14:28 on May 4, the box office during the 2024 May 1st period (May 1st to May 5th, including pre-sale) has exceeded 1.2 billion! Beacon Professional Data Analyst Chen Jin said that overall, the supply of May Day movies this year is very rich in types, the market performance during the period is excellent, and the box office of many movies exceeds expectations.
Among the May Day movies, " Peace Riot Squad " was the first to exceed 300 million in cumulative box office within three days of its release, and its opening performance was extremely impressive. The film is deeply loved by female audiences, accounting for 72.0% of the audience. The proportion of people watching the film in groups is also relatively high, reaching 15.2%. It is very suitable for parents to watch the film with their children and has good educational significance.
"Thelma and Louise " has a cumulative box office of more than 257 million in the three days since its release, and topped the box office on the third day. As the only major comedy film on May Day this year, the genre has obvious advantages and satisfies the needs of the majority of audiences. During this period, audiences are pursuing the demand for "easy relief" from watching movies, and the box office performance is particularly outstanding in the Northeast region.
The Hong Kong-style action film " Kowloon Walled City: The Siege " received a box office of more than 155 million in the first three days of its release, and the single-day box office reversed the box office decline for two consecutive days. The film has an excellent reputation and has been rated well by Taopiao ticket buyers. 9.5 points, Douban movie fans scored 7.5 points, and it is expected to get a good long-tail box office. Compared with other May Day movies, the film's ticket-buying audience is significantly different, with male viewers accounting for 57.7%. It also has obvious advantages in South China. Among other films, " Spy Play House Codename: Bai", which is loved by the two-dimensional community, also performed well with a box office exceeding 142 million in the first three days of its release, and its box office trend is also very stable. Chen Jin, a data analyst at
Lighthouse Professional Edition, said that overall, the supply of May Day movies this year is very rich in genres. For example, young audiences love to watch romance movies " Journey Through the Moon " and "Pig Man Movie:" "Interstellar" has the highest proportion of parent-child groups, and " Howl's Moving Castle " has the highest proportion of single-person viewing. Its good diversity and richness meet the viewing needs of different audiences, and it is also the reason why this year's May 1st film can achieve good results One reason for the performance.
In addition, Chen Jin believes that one of the characteristics of this year’s May Day program is that the proportion of viewers who purchased tickets on the spot on the first day was relatively high, close to 70%. Audiences’ decision-making time for purchasing tickets is lagging behind compared to before, and they prefer to make temporary decisions about watching movies on the same day. , which also makes post-screening publicity and distribution in the market, including post-screening word-of-mouth communication, even more important. On the other hand, it also shows that the audience’s immediate demand for watching movies during the big period is still sufficient.
Judging from the ticket purchase images, this year’s May 1st slot continues the feature of more prominent female audiences during the popular period. Female audiences account for more than 60%. At the same time, they are also sinking further. The box office share in third- and fourth-tier cities is close to 40%. It is also worth mentioning that the proportion of viewers over 40 years old in this year’s May Day program is the highest in history, and the demand for family viewing continues to expand.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Gong Lifang
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