On the stage of the Kashgar branch of the main station’s 2024 Spring Festival Gala, the unique ethnic costumes worn by the actors stunned the audience. “The same style for the Spring Festival Gala” has become a hot item in the tourist photography stores in the ancient city of Kashgar. The continued rise in tourism in Kashgar has also boosted the sales of local traditional clothing, Aiteles.
On the main stage of the 2024 Spring Festival Gala, the actors performed in distinctive costumes, stunning the audience. After the Spring Festival Gala, the number of tourists who come to buy and customize Atles clothing continues to increase. Nur Maimaiti originally ran a local digital product store. Seeing the increasing demand for rental and customization of traditional ethnic clothing such as Aiteles clothing in the travel photography store, he opened a comprehensive ethnic clothing store in the ancient city of Kashgar.
Nuer, a clothing store owner in Kashgar, Xinjiang, · Maimaiti: Before the Spring Festival Gala, the store sold Atles clothing and national costumes for about 4,000 yuan a day. After the Spring Festival Gala, the business got better and better, with sales of about 10,000 yuan a day. Atletis clothing and ethnic costumes.
Nowadays, tourists wearing national costumes and taking photos can be seen everywhere in the ancient city of Kashgar.
In addition, the local fabric market also welcomes tourists who are interested in Atletis silk and customized garments. Here, the price of a set of handmade Aiteles silk garments ranges from a few hundred yuan to thousands of yuan. The store also provides a one-stop service of selecting fabrics, tailoring, and mailing the garments.
Ibrahim, a shop owner at a fabric market in Kashgar, Xinjiang: Tourists are more interested in Aiteles. Last year, the daily sales averaged 5,000 yuan to 6,000 yuan. This year, the daily sales are 8,000 yuan to 9,000 yuan.