The May Day movie war has been going on for three days, and the total box office of new films (including screenings and pre-sales) exceeded 1.1 billion yuan. Among them, " Thelma and Louise ", " Peacekeeping Riot Squad ", and " Kowloon Walled City: The Siege " are temporarily among the top three in the box office rankings. However, "There's Nothing a Hot Pot Can't Solve", starring and , was in an even worse situation after being re-released. It bombed at the box office and only ranked eighth in the rankings. Yang Mi himself once again aroused doubts.
Faced with this result, director Ding Sheng made a surprise live broadcast to play the emotional card and share more details behind the scenes of the movie shooting with netizens. However, so far, the total box office of "Nothing Can't Be Solved by Hot Pot" has been less than 50 million yuan in three days of release. The box office development is not as good as expected, which naturally affects the director's status. The atmosphere is a bit depressed throughout the process. , Ding Sheng was still chatting at first, encouraging fans in the live broadcast room, and believed that the movie's reputation would ferment in a few days.
However, at the end of the live broadcast, Ding Sheng gradually became depressed, with a sad look on his face. Later, he burst into tears directly on the scene. The live broadcast room was silent. Only fans and friends curiously asked: "Why doesn't the director speak?" Then again, the film was shot in less than a month, and it came with a low-cost suspense label, but it has not been tested by movie fans. On a certain platform, the film's current rating is only With a score of 6.5, some netizens complained that it was “hard to describe”.
I can actually feel that the director has tried his best to attract the box office, but the quality cannot keep up with the sincerity and cannot capture the hearts of movie fans at all. Moreover, Yang Mi, who plays the leading role, is not careful in publicity. The official social platform only posted two posts related to the movie, and he did not even go to many road shows.
Originally "Hot Pot" gave up its January schedule, and added the fiercely competitive May 1st schedule, which has already lost part of the ticket source. The movie is not very competitive among them, but the lead actor just messed up and did not participate in the topic. In terms of construction, how can the box office improve?
Moreover, Yang Mi was criticized for her winking acting skills in the previously aired work "Harbin 1944". If this new film does not show sincerity to prove herself to the outside world, it is no wonder that the attendance rate of "Hot Pot" is not high. Director Ding Sheng had given Yang Mi a lot of face before, emphasizing more than once that Yang Mi specially brought an acting teacher into the group and tried his best to improve his acting skills. He also praised Yang Mi as the best "Yaoji" in his mind, showing a wonderful performance in multiple dimensions.
But in fact, the public’s eyes are sharp. They cannot listen to what the actors say, but let the data speak for themselves. As far as Yang Mi is concerned, she has said more than once that she will be a "people's actress" and has also promised many times that she will reflect before He even said that he would let his works speak for themselves in 2024.
But this time "Harbin 1944" and "Hot Pot" are directly competing. The box office of "Hot Pot" is less than 50 million. The box office forecast has been reduced from the original 100 million to only 80 million. According to insiders, , the cost of "Hot Pot" is 40 million. If the box office continues to be weak, it may not even be enough for Yang Mi's salary.
Of course, it is too arbitrary to say that Yang Mi’s lack of publicity will lead to a box office slump. It can only be said that if the movie uses a popular actor like Yang Mi, it should be expected that there will be such a result. If you want to use the traffic to make a big profit, a certain box office failure can be considered a "blessing". Finally, I also hope that if you really want to make good works, you won’t rely too much on the so-called traffic, otherwise you will be overwhelmed.
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