During this year’s May Day holiday, going to the theater to watch movies is a holiday leisure choice for many people. As an important period after the Spring Festival and before the summer, a total of 8 new films will be released in this year's "May Day". According to data from the Beacon Professional Edition, on May 1, the national box office reached 411 million, ranking among the top three in the first-day box office of the "May Day" in Chinese film history. As of 20:51 yesterday, the box office (including pre-sales) of new "May Day" movies has exceeded 900 million yuan.
In recent years, the demand for family viewing has been on the rise. Especially during popular periods, the phenomenon of three or more people watching movies in groups has become more prominent. At the same time, young audiences have gradually become a new force in the film market. The combined effect of the two has increased the annual property value of cartoons. obvious. During this year’s May Day period, there were three animated films, and judging from the data from the first two days of the May Day period, all of them performed well at the box office.
In addition, the first overseas peacekeeping-themed film " Peacekeeping Riot Team ", the comedy film " Thelma and Louise ", the suspense film " Nothing Can't Be Solved by a Hotpot ", the crime film " Kowloon Walled City" Films such as "Fortress Besieged " also meet the viewing needs of different audiences.
General manager of a movie theater in Yingtan, Jiangxi Yuan Teng : At present, if the movie theater is in prime time, the attendance rate can reach between 80% and 90%. This year's "May Day" period has about 30% more moviegoers than the same period last year. improvement.
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