At this Beijing Auto Show, people are beginning to catch up with new cars in popularity. Zhou Hongyi and Lei Jun, two entrepreneurs over fifty years old, have become the most popular "car models" in the entire auto show. In addition, car industry tycoons Yang Xueliang, Li Xiang,

At this Beijing Auto Show, people are beginning to catch up with new cars in popularity.

Zhou Hongyi and Lei Jun, two entrepreneurs over 50 years old, have become the most popular "car models" in the entire auto show. In addition, car industry tycoons Yang Xueliang, Li Xiang, Li Bin, Wei Jianjun and others also appeared at the auto show, and their traffic volume was once higher than that of film and television stars.

But behind these high-traffic “car models”, there are still some intriguing “car models”. Xiaotong accidentally photographed someone taking a tape measure and a notebook to measure the relevant dimensions of the BYD Qin L.

Netizens ridiculed this type of "car models" as "tape ruler parts". In fact, this phenomenon has already occurred, and it is difficult for you to tell which car company is responsible for this. But to be fair, in the past, the "tape measure department" was basically Chinese. However, at this auto show, the ones holding the tape measure There are not many foreign friends.

A foreigner using a measuring tape to measure the relevant dimensions of Lynk & Co 07 em-p

A Japanese measuring the relevant dimensions of Hongqi hq9

Domestic cars are indeed developing very fast, especially new energy vehicles, which may also be used from design to implementation It will take less than five years, and multiple brands will be launched at the same time. According to data released by the Passenger Car Association, in the first half of April, the penetration rate of domestic new energy passenger vehicles has reached 50.39%. The sales proportion of new energy vehicles has surpassed traditional fuel vehicles for the first time, which means that domestic brands are the mainstream. It may only be a matter of time before the new energy vehicle market replaces the fuel vehicle market where joint venture brands are the mainstream.

It is not difficult to explain why the lineup of the "overseas measuring tape department" continues to expand. Overseas brands know that in order to regain their share of the fuel vehicle market, learning from their opponents is the most important step. However, when the video of the "Overseas Tape Measure Department" was posted to overseas websites, the reaction of netizens was dumbfounded.

Disapproval and "glass heart" are common attitudes among overseas netizens

Generally speaking, there are three main views of overseas netizens on the "tape measure department". One is disapproval or even unreasonable speculation; the other is It is a relatively objective statement on the current situation of the new energy vehicle market. Of course, this group of netizens is still relatively small, and the majority of netizens are still trying to clear the ground for the "overseas tape measure department."

"The purpose of their measurement is just to see what these new cars have copied."

"They are collecting data in order to sue domestic brands for plagiarism."

"They are all paid actors." "Obviously the car companies pay for themselves Hype. "

" I just don’t believe the specifications announced by domestic brands. "

It is worth mentioning that these comments all appeared in the comment area of ​​a foreign friend measuring Lynk & Co 07 em-p. Lynk & Co 07 em-p is a new mid-size car based on the cma evo architecture. cma evo is inherited from the cma architecture of Volvo , but the cma architecture emphasizes the sports attributes and handling performance that are more popular in the European market. The cma evo architecture will take more into consideration Xiaotong's experience of daily driving comfort is very obvious from the Lynk & Co 08 em-p built on the CM Evo architecture.

In addition, from an original point of view, the Lynk & Co 07 em-p adopts the same design language as the Lynk & Co 08 em-p. Even though the through-type headlights are already "bad", the Lynk & Co 07 em-p The shape of p's lamp set also has its own unique tone. We won’t comment on whether the product looks good or not. It is indeed not bad in terms of originality.

Therefore, rational overseas netizens said, "The situation has reversed, and now foreigners need to catch up."

"The masters of the year have become followers."

Comparing one's feelings with others, the common "disagreement" and "glass-heartedness" of overseas netizens are actually That's understandable.

still remembers the Shanghai Auto Show seven years ago. Porsche CEO came to Zotye Automobile’s booth to see the Zotye SR9. He thought it was a Porsche macan under his own brand, but he immediately frowned when he saw the car logo, and his embarrassing expression The expression was just captured.

In the process of developing independent brands, there is indeed a situation of "learning" and "borrowing" from overseas brands, but facts have proved that following the path of overseas brands will not improve one's own competitiveness. to this day, the competitive ones are always the mainstream brands that insist on innovation, while those brands suspected of plagiarism have gradually disappeared.

Seven years may seem like a long time, but judging from the fact that the development cycle of a new energy vehicle is within 30-40 months, domestic brands must form a complete product line within this time and make the products have sufficient Competitiveness is too difficult. It’s no wonder that overseas netizens don’t understand the speed of the rise of domestic brands.

Overseas executives with serious expressions, a long way to catch up

In addition to the "overseas tape measure department", Korean car company personnel who came to visit BYD's new energy vehicles also attracted Xiaotong's attention.

The expressions on their faces when they were studying the central control screen were just like Xiaotong trying his best to understand the knowledge points in class.

In fact, the progress of Korean brands in the field of new energy is obvious to all. Xiaotong once test-drove Kia 's latest pure electric SUV Kia ev5, and found that the overall driving quality was no problem, and it was also very competitive in terms of battery life and price, but it was indeed inferior to the first echelon in terms of technological experience. Big gap.

From the user's perspective, such pure electric products can fully meet the needs of vehicles, but the second half of the new energy market is more about "intelligence". At this point, overseas brands still have a long way to go.

At the beginning of April, cleantechnica announced the sales data of global new energy passenger vehicles in February. The data shows that BYD and Tesla occupy the top two respectively, and BYD is temporarily leading with a slight advantage. Among the top ten domestic brands, in addition to BYD, there are also SAIC-GM-Wuling , aito , auspicious and ideal.

Data source: cleantechnica

If you look at the sales of single models in the first two months, 8 of the top ten global models in terms of sales are domestic models.

Data source: cleantechnica

Involution is indeed a true portrayal of the current domestic new energy market, but it is also because domestic brands are desperately spending money in the technical field in order to have only market share, so that technologies such as power batteries, high-voltage platforms, and intelligent driving " "Bloom more", so that you can complete overtaking on corners in a relatively short period of time.

Therefore, the fundamental reason why overseas brands make mistakes in the process of electrification is that they live too moistly. At present, most overseas car companies are following the path of focusing on fuel vehicles and supplementing new energy vehicles, and they are concerned about the gains and losses of electrification. Under such circumstances, even if these brands can maintain the majority of profits in the fuel vehicle market in the short term, under the impact of new energy technologies, the profits of the fuel vehicle market will gradually shrink, and sooner or later they will still be in trouble.

From this perspective, these foreigners who use measuring tapes to measure China's new energy vehicles seem to have become respectable. After all, they still know what the leading products are, what products they need to learn, and they are willing to learn.

If global automobile products are reshuffled due to new energy in the future, perhaps the brands behind these "tape measures" can still survive for a while. As for those foreign netizens who laugh and are confused, they are destined to live in their own world.

From April 25th to May 4th, the Beijing International Auto Show (Beijing Auto Show) is in full swing. With the theme of "New Era and New Cars", this auto show is a benchmark for "cars moving from electrification to intelligence".

Lei Technology's account "Focus on Electric Vehicles and Know More about Intelligence" has sent a luxury reporting team to the Beijing Auto Show to conduct front-line professional reports. Welcome to follow "Dianchetong" to obtain first-hand professional on-site reports.