Every reporter: Bi Yuanyuan Every editor: Liang Xiao
On the evening of April 28, before the final episode of "The Queen of Tears" was released, the topic #太久 finale# had already topped the Weibo hot search list.
Picture source: Weibo screenshot
has been online for nearly two months, and the audience's enthusiasm for discussing "Queen of Tears" continues to rise. The play is also simultaneously launched on the streaming media platform netflix.
However, the stock price performance of studio dragon, the producer of "Queen of Tears", is not satisfactory. On April 16, while the drama was airing, Studio Dragon's stock price fell to 40,050 won/share, a new low. On April 30, studio dragon closed at 42,650 won/share.
As a well-known production company in South Korea, studio dragon has created many well-known TV series such as "The Lonely and Brilliant God: Ghost", " Mr. Sunshine ", " Hotel Del Luna ", etc.
studio dragon's 2023 fiscal year annual report shows that the company's full-year profit was 30.083 billion won, a year-on-year decrease of 40.51%; sales were 753.146 billion won, a year-on-year increase of 7.91%.
has a hot product, why is Studio Dragon’s stock price falling all the way?
"Queen of Tears" broke record ratings and became TVN's most popular drama
html On the evening of April 28, "Queen of Tears" ended, triggering a ratings frenzy."Queen of Tears" tells the story of the thrilling crisis and miraculously restarted love story between Hong Hae-in (played by Kim Ji-won), the third chaebol of the Queen Group and queen of department stores, and Baek Hyun-woo (played by Kim Soo-hyun), the eldest son of Yongdu-ri and the prince of supermarkets. It is broadcast on tvn and It will be broadcast on two TV stations and the streaming media platform Netflix.
According to statistics from Nielsen Korea, the ratings of "Queen of Tears" climbed from the lowest 5.853% in the first broadcast to 24.85% in the 16th episode, surpassing the 21.683% ratings of "Crash Landing on You" and becoming the most popular TVN movie in history. TV series.
Stills from "The Queen of Tears" Picture source: Douban
More than 4 years have passed since "The Queen of Tears" took off from "Crash Landing on You". During this period, no work could break the record of "Crash Landing on You".
It is worth mentioning that the screenwriters of these two hit dramas are both Park Ji-eun, and works such as "My Love from the Star", " The Legend of the Blue Sea ", "The Wife Queen" and "The Queen of Reversals" are all written by her.
There are obvious differences in the audience evaluation of the drama "Queen of Tears". On the Douban platform, more than 60,000 viewers have given ratings. So far, the show has a rating of 7.2. In the play, the "double gold" duo of Kim Ji-won and Kim Soo-hyun were generally praised for their appearance and acting skills. At the same time, the atmosphere and makeup design of the play were also excellent. However, this drama has also caused some controversy. The focus of the controversy mainly focuses on the gender-changing setting of the plot, the inconsistency and fragmentation of the characters in the drama, and the rationality of the commercial war plot.
The popularity of "Queen of Tears" cannot lift Studio Dragon's stock price
In addition to the series itself, the producer Studio Dragon is also quite topical.
studio dragon was originally the TV drama production department of South Korean entertainment group CJ E&M. It was listed in 2017 and its shareholders include Naver.
Picture source: screenshot of studio dragon official website
In addition to independent production, studio dragon with strong financial resources is more often the leading planner. The audience is familiar with "The Lonely and Brilliant God: Ghost", "Mr. Sunshine", "Hotel Del Luna" and " Studio Dragon is behind "My Uncle" and "Twenty-Five, Twenty-One". His recent representative works include " Umbrella ", "Little Girl", "Coast Village Cha Cha Cha", etc.
Korean dramas often feature popular works, and most of the topical works come from well-known production companies. In addition to studio dragon, there are also Astory (representative works: "Corpse Wars" and "The Extraordinary Lawyer Yu Yingyu"), studio s (representative works: "Why Wu Xiucai" and "Model Taxi"), egg is coming (representative works: "Wit" "The Life of a Doctor", "An Unexpected Journey"), etc.
In November 2019, Netflix cooperated with JTBC Content Hub and signed a several-year content distribution agreement. Netflix announced that it had signed a contract with Studio Dragon and its parent company CJ Enm, agreeing to cooperate with Studio Dragon in production within three years starting from January 2020. Or sell more than 21 dramas, and at the same time, CJ Enm will transfer 4.99% of its shares in Studio Dragon to Netflix within one year.
In 2018, Studio Dragon’s stock price peaked at 119,800 won/share, but by the beginning of this year, the company’s stock price had fallen to 52,094 won/share. Unfortunately, the popularity of "The Queen of Tears" did not effectively boost the company's stock price. As of the close of trading on April 30, studio dragon's share price was 42,650 won/share.
html On March 25, studio dragon released its annual report for fiscal year 2023. The annual report shows that the full-year profit was 30.083 billion won, a year-on-year decrease of 40.51%; the total revenue was 753.146 billion won, a year-on-year increase of 7.91%.It is worth noting that although studio dragon's total operating income has reached a new high in 2023, the company's gross profit margin is only 11.67%.
Daily Economic News
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