As the May Day holiday is getting closer, films scheduled for the May Day period have also begun a series of promotional activities. Although
currently has a lot of video types scheduled, the choice space does not seem to be large. First of all, there are many types of works in the May Day program, such as animation, crime, comedy, romance, etc., but there is only one work for many types. Secondly, there are a huge number of animation films on May Day this year, far exceeding other types of films.
May Day is coming, and a number of films have started pre-sales early. From the data on the box office list of new May Day movies in 2024, we can see that the current box office with the highest total is the Hong Kong film " Kowloon Walled City: The Siege ". The second place went to the animation-type work "Spy House Code: Bai", and the third place went to the action-themed work "Peacekeeping Riot Squad".
"The Siege of Kowloon Walled City" is a crime-themed work that tells the story of gangs entrenched in the notorious "Three No Matters" zone of Kowloon Walled City in the 1980s. A young man in trouble accidentally broke into Kowloon Walled City, but unexpectedly gained brotherhood here. At the same time, the evil gangs who coveted the city set off a series of fierce battles to seize the city.
The background of the story is the 1980s. The core character of the story is a gang member. The core emotion of the story is brotherhood. All these elements remind the audience of a Hong Kong movie that was popular all over the country in the 1990s, " "Young and Dangerous" series. The biggest feature of this type of film is its passion, and it does have a competitive advantage.
In recent years, the decline of Hong Kong films has become a well-known situation. Even if superstars such as Tony Leung and Andy Lau return to Hong Kong films to perform the suspenseful crime films that Hong Kong films are best at, the results are still poor. Not only was the box office performance unsatisfactory, but its reputation continued to decline.
Nowadays, well-recognized powerful actors in Hong Kong such as Louis Koo, Simon Yam and Raymond Lam are collaborating to challenge the once brilliant crime gangster films. Hong Kong veteran Sammo Hung has also joined the cast, which will undoubtedly make audiences who love Hong Kong movies come back again. Once again I saw hope.
Although "The Siege of Kowloon Walled City" does not have a hot top actor to support the cast, and the leading actors are all veteran Hong Kong stars who have rarely released works in recent years, it still won the box office list of May 1st new films. The pre-sale results are so good that as long as word-of-mouth is online after its release, the film is likely to become the box office champion on May 1st.
Another live-action starring film that was shortlisted for the top three in the May Day new film box office list is "Peacekeeping Riot Squad". The film stars Huang Jingyu, a young actor who has been deeply involved in the action film market for many years, and Wang Yibo, a popular top actor in the entertainment industry. Starring , it focuses on the little-known life and death moments of Chinese peacekeeping police.
After the popularity of " Wolf Warrior 2" and " Operation Red Sea ", the war action film market has ushered in new opportunities, and works on this theme have emerged one after another. "Peacekeeping Riot Squad" has an advantage in terms of subject matter, and can benefit from the popularity of the war action film market.
Huang Jingyu has played soldiers in the movie "Operation Red Sea" and the TV series "Ace Force". Many of his military roles are deeply rooted in the hearts of the people. Wang Yibo also challenged the role of a test pilot in " King of the Sky " and won praise from many viewers. Everyone is also looking forward to seeing the cooperation between the two of them bring more surprises.
In addition to "The Siege of Kowloon Walled City" and "Peacekeeping Riot Squad" "on the list", there are also three real-person starring films occupying a place on the list. They are " There is nothing a hot pot can't solve " ”, “ Thelma and Louise Spending Money ” and “ Journey Through the Moon ”.
"Nothing That Can't Be Solved by a Hot Pot" stars Yang Mi, Yu Qian and Tian Yu. It is a suspense-themed work. It tells the story of four people who did not know each other and were accidentally involved in a murder case while sharing stolen goods in the backstage warehouse of the theater. story. The film contains comedy and is a film with black humor elements.
"Thelma and Louise" stars many comedians such as Jia Bing, Xiao Shenyang and Yu Yang. It is a pure comedy. The film tells the story of a stingy man who spent the last ten days of his life squandering money with his brothers after learning that he was terminally ill and had no life to spend.
"Journey Across the Moon" co-stars two new generation actors, Zhang Zifeng and Hu Xianxu. It is a love-themed work. The film tells the story of a newlywed couple who were separated in two places due to work. During a surprise vacation, the two embarked on a journey of pure love in both directions.
It can be seen from the current box office data that the total box office of "Nothing Can't Be Solved by a Hot Pot" is higher than that of "Thelma and Louise" and "Journey Across the Moon". However, if you look closely, you will find that the first-day pre-sales and schedule pre-sales of "Nothing Can't Be Solved by Hot Pot" are not as good as those of "Thelma and Louise" and "Journey Across the Moon". It seems to be ahead. , in fact, it is lagging behind.
The reason is that "Nothing Can't Be Solved by Hot Pot" was previously scheduled for January 13th this year, and had been screened before, and a special screening was held at the Hainan Island International Film Festival. Screening results are also included in the total box office.
Therefore, regardless of the previous results, just look at the box office results after the pre-sale started. You will find that the pre-sale results of "Nothing Can't Be Solved by a Hot Pot" are not as good as "Thelma and Louise" and "Cross the Moon" "Travel" Ideal, currently even ranks last among these live-action films at the box office.
Originally, during this period, Yang Mi was criticized for her acting skills in "Harbin 1944". Her popularity with the public dropped significantly, and her reputation was in jeopardy. Now, the poor pre-sale box office performance of "Nothing Can't Be Solved by a Hot Pot" once again proves that Yang Mi's career has encountered a new bottleneck, and the audience's expectations and trust in her have been squandered.
Regardless of the first-day box office comparison data of the May Day movies, or the comparison data of the number of people who want to watch the May Day movies, "Nothing Can't Be Solved by a Hot Pot" ranks last among the films starring real people. If this continues, this film is likely to be the bottom box-office-grossing film among live-action films on May 1st.
In addition, there are many May 1 animation-themed works this year. Among them, "Spy House Code: White" and " Howl's Moving Castle " both broke into the top five of the May 1 new film box office list. However, the domestic animation " Xiaoqian" was "not on the list". Now it seems that Chinese animation still has a long way to go.
It can be seen from this year’s May Day box office pre-sale results that the audience’s eyes are sharp. Some time ago, "The Storm Chaser" starring Wang Yibo was highly praised. The audience saw the improvement of Wang Yibo's acting skills and were willing to go to the cinema to support his new film. Recently, "Harbin 1944" starring Yang Mi received a lot of negative reviews, and the audience He was also unwilling to support the new movie starring her because of his disappointment with her acting skills.
Regardless of character design or traffic, everything is fleeting after all. If an actor wants to gain the support of the audience, he must improve his acting skills. Strength is the foundation of a career. I hope that the actors who have works and meet the audience on May 1st can use their acting skills to prove that they are worthy of expectations and support, and live up to the audience's movie ticket called "trust".
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