Seeing that the May Day holiday is coming, all movies have entered the promotion period, and the pre-sale war has officially begun. This year's May Day holiday is very crowded. There are nine movies in five days that everyone needs to go to the cinema to watch.
Several movies have learned new promotion methods, focusing on short video platforms. The short video data far exceeds that of last year. The pre-sales are surpassed by last year's " King of the Sky ", and only "King of the Sky" in the same period. half, which is one-third of the total pre-sales in the same period last year. Seeing the poor pre-sale results, the animation " Xiaoqian ", which was in a weak position, has withdrawn and ran away. On May Day this year, the film market may not be as warm as the weather.
Although the variety is diverse, the overall quality is not as good as expected
Initially there were ten movies competing for this short five-day holiday this year, but after watching the animated movie "Xiao Qian", which did not do well in pre-sales, I was the first to take the lead. Run away. So the next pattern became " Howl's Moving Castle ", " Spy Play House Codename: White ", and "Stuntman" on April 30. May 1st " Peacekeeping Riot Team ", " Nothing Can't Be Solved by a Hot Pot ", " Spend Money ", "Rescue in the Raging Sea", " Kowloon Walled City: The Siege ", " Pigman Movie·Interstellar Action ".
For "Xiao Qian" who escaped, the pre-sale box office is too low and it is not competitive at all compared with other movies. Leaving cannot be regarded as a deserter. It is a smart choice. It is better than waiting until it is released and dying tragically. Much stronger.
is currently staying during the May Day holiday, and the movies that have decided to compete on this track basically cover a variety of genres. Action movies, romance movies, suspense movies, comedy movies. This is just a broad category, there are also vertical subdivisions under them.
"Nothing That Can't Be Solved by a Hot Pot" is billed as a suspense film. It seems to be suspense, comedy and a bit of a script, with constant twists and turns and cold humor. "Peacekeepers" is from the perspective of a hard-core industrial film. In terms of animation, there are Hayao Miyazaki's classic film "Howl's Moving Castle" and the theater of the most popular animation in recent years "Spy's Playhouse" Version. The animated IP "Spy's Playhouse" can be a hit even if it is collaborated with a cake shop, and its performance in movies is definitely not bad either.
It’s just that although there seems to be a variety of movie types, the overall performance of movie pre-sales is not as good as expected. As I said just now, as of the same period last year, the total pre-sale box office was less than half of "King of the Sky", and this still controls for the same variables. Both are industrial blockbusters with the main theme, and there is also Wang Yibo . How can there be such a huge gap?
Let’s look at the box office predictions given by various media people, and they are not very good either. The highest cap is 500 million, and the lower one may not even be able to break through 100 million. In other words, during this year’s May Day period, no movie can break through and sit in the billion-dollar movie club. During last year's May Day movie period, the total box office revenue was 1.521 billion. This year there are a total of nine movies. The total revenue is predicted to be 1.3 billion. If you want to be higher than the same period last year, you have to rely on quantity to win.
traffic carried pre-sales but passers-by did not buy it.
The overall effect was not as good as expected. So among this kind of movies, who is now in the leading position?
What is surprising is that a counterattack has already occurred only in the pre-sale stage.
Wang Yibo's "Peacekeeping Riot Squad" was in the lead at the beginning and has always occupied the first position. However, it soon won the Cannes Film Festival this year. The Hong Kong film "The Siege of Kowloon Walled City" that appeared at the festival jumped to the first place. Next up are "Peacekeeping Riot Squad" and "Spy House Codename: White".
theaters responded quickly and modified their film schedules based on pre-sale performance. And one thing that everyone can clearly feel is that everyone does not give face to traffic.
I think back then, the first fan movie to be created was Yang Mi's "Far Cry". A horror movie by one person could bring in over 100 million in box office.Now more than ten years have passed, but it is still not as popular as it was back then.
As for "The King of the Sky", which became the box office champion in the same period last year, everyone said that it was all supported by Wang Yibo's fans. I don't know what happened this year, but it couldn't be carried.
Indeed, everyone has now discovered that traffic can play a certain role in attracting box office in the early stage and supporting pre-sales, but it cannot play a decisive role. On the contrary, sometimes, fans exaggerate during the pre-sale stage, and their nonsense can easily arouse the rebellious mentality of ordinary people. Don’t ignore the power of the masses. A single spark can start a prairie fire. The real box office depends on passers-by. The pattern of
is already clear, but the real hit model
is lacking. Based on the current pre-sale situation and everyone’s feedback, the May Day pattern is already very clear, and there should be no more dark horses. "The Siege of Kowloon Walled City" should rank first in terms of reputation, genre and box office. With Sammo Hung and Louis Koo joining forces, and including a trip to Cannes, it's basically stable.
However, this movie cannot be regarded as a big hit. The three words Sammo Hung feel very important. For today's young audiences, he is already a character that has been around for a long time. Whether they are romance films that have already slipped through the film festival circuit or suspense films that many professional film critics have watched, the early word-of-mouth has almost spoiled the other films. Everyone knows that none of the members can be called a hit.
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