Xu Hongmei
The digital scene inside omg Heartbeat Paradise in Tonglu County, Hangzhou City, Zhejiang Province.
discovers creativity from life, discovers humanity from technology, discovers value from interaction, and discovers aesthetics from landscapes... The new form of art in the digital intelligence era is integrating into new cultural and tourism scenes, giving birth to new cultural and tourism formats, and bringing consumption New Experience.
Where to go during the May Day holiday? A short video, an art exhibition, a museum, and a theme park have become the reasons for more and more young people to "just leave". Cultural and tourism departments in various places have made great efforts to prepare for the big test and provide tourists with more holiday "candidates" for starting an aesthetic journey. As the popularity of cultural tourism continues to soar, the new trends and new characteristics of high-quality development of cultural tourism have attracted widespread attention from all walks of life, and the "cold thinking" in the "hot operation" of cultural tourism in the digital intelligence era has also begun.
Recently, the "Building New Productivity to Stimulate New Vitality of Culture and Tourism - The First Culture and Tourism Future Trend Development Conference" hosted by the Culture and Tourism Research Branch of the China Future Research Society was held in Zhuji, Zhejiang. Experts and scholars gathered together to discuss the integration of culture and tourism. In the context of iterative upgrades, we explore the infinite possibilities of cultural tourism resource development and value transformation in the digital intelligence era, and actively think and work together to answer new cultural tourism issues.
Today, traditional sightseeing tourism is being replaced by experiential tourism. New tourism keywords such as Internet celebrity cities, study tours, ancient costume travel photography, city walks, and immersive performances continue to emerge. Traveling toward beauty, in-depth learning, and communication and interaction have become the core value of experiential tourism. According to Chen Hui, secretary-general of the China Future Research Association, with the rapid development of science and technology, the cultural tourism industry is undergoing tremendous changes. New technologies such as digitalization, virtual reality, and artificial intelligence are changing the way tourists experience it. At the same time, digital technology "adds wings" to the protection and inheritance of cultural heritage, and continues to innovate communication methods to promote its better integration into modern life. The revitalization of cultural heritage, frequent cross-cultural exchanges, and the prosperity of cultural and creative industries provide new opportunities for the comprehensive development of the cultural tourism industry and will also provide tourists with richer and more diverse aesthetic experiences.
In the era of digital intelligence, how can traditional scenic spots achieve transformation? The intervention of system design and digital art is transforming and upgrading many scenic spots into gathering places for aesthetics and beautiful lifestyles. Designers excavate story clues from history and culture, determine the unique and local theme IP of the scenic spot, and use this as the cultural soul of the scenic spot to design scene spaces and interactive links that integrate theme, humanity and entertainment. , and combines augmented reality and mixed reality technologies to provide visitors with an immersive experience. The systematic design of theme IP and digital assets gives new beauty, interest and connotation to the natural and human resources of traditional scenic spots. According to Jiang Zeshan, director of the Cultural Tourism Innovation Research Center of the Culture and Tourism Research Branch of China Future Research Society, system design runs through the entire process of cultural tourism projects from planning to implementation and is one of the important factors for the success of the project. Today's scenic spots and amusement park projects are highly homogenized. People often copy and imitate each other for speed and efficiency, and lack the pursuit of innovation and design aesthetics. In fact, only by combining the local landscape and culture to find the theme IP can we design digital scenes and digital assets that belong to the scenic spot and coexist harmoniously with nature and humanity, so that visiting traditional scenic spots will no longer be boring. Investment in design may not have high returns in the short term, but in fact it has huge potential. Tourists are more willing to pay for culture and design aesthetics. Traditional scenic spots should think about how to combine history, humanity, nature, aesthetics, and design to create long-term value. This requires cultural tourism project decision-makers to have sufficient wisdom, determination, feelings, and dreams.
digital technology can revitalize history, brilliantly interpret the beauty of humanity, and enhance new smart cultural tourism experiences. Actively exploring the value of digital and data assets has become one of the effective starting points for the high-quality development of the cultural tourism industry.However, the development of digital cultural tourism also brings potential "delocalization" effects - when the digital twin scene is realistic enough, the audience can obtain an immersive experience of foreign culture elsewhere, and "poetry and distance" seem to be within reach; When unbounded content becomes more open, transcendent and fashionable, this kind of digital art local implantation model without regional cultural characteristics is favored by capital. Will the attraction of distance, space and reality gradually disappear? How to position yourself for a destination that is “hard to see” or even “invisible”? How to avoid the "absence" or even "loss of place" of local culture in the integration and innovation of culture and tourism? Dai Juncheng, a professor at the Central University of Finance and Economics, pointed out from the perspective of cultural geography that recommendation algorithms tend to bring about uniform regional geographical descriptions, leading to the "disappearance of nearby areas" and making people's understanding of local culture fragmented and superficial. He called on us to reflect on the masking of local culture based on the normative paradigm of industrial agglomeration, re-understand "place", improve the culturally-based perspective of place construction, and open up digital cultural tourism to empower local high-quality through the unique harmonious system design of people and land. Develop new paths.
Nowadays, many tourists choose to go to "less popular" destinations or even "unpopular" destinations for "reverse in-depth travel." For cultural and tourism departments in various places, this provides new opportunities for balanced development and also provides opportunities for balanced development. System breakout puts forward new propositions. In the era of digital intelligence, how to better build a new pattern of high-quality development of cultural tourism? Ying Tianyu, a professor at Zhejiang University, believes that data is an information carrier with economic and social value, and is also the basic expression of digital cultural tourism resources. Data should be transformed into elements, through the digitization of cultural resources, the valuing of resource data, and the ecologicalization of digital industries. Realize the resource, asset and capitalization of data. Xin Hongye, a senior engineer at the Ministry of Culture and Tourism, said that for the cultural tourism industry, culture and art are the traction and digital technology is the driving force. Only the creative application of technology can help seize the opportunities of the times for high-quality development of cultural tourism. Zhao Hui, founder of Doggett Think Tank, emphasized that digitalization is a powerful tool in this era, but intelligence is the foundation of innovation and creation, and "wisdom" should be ranked before "digits". Creativity-driven, aesthetic guidance, artistic illumination, technological empowerment, and cross-border integration are powerful supports for promoting the high-quality development of cultural tourism.
’s hard-core science and technology and literary and artistic sparks continue to enrich urban renewal and harmonious rural construction, stimulate the “beautiful economy” and amplify the “beautiful effect”. In the future, every city and every village may have new cultural landmarks that integrate science and art, and new aesthetic spaces where old houses are regenerated, interpreting the most beautiful scenery, telling unique urban and rural stories, and creating a wonderful cultural journey with Chinese romance.
"People's Daily" (Page 08, April 28, 2024)
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