Recently, NetEase's new national-level mobile game "Ni Shuihan" and a linkage with the fast food industry giant KFC have set off a social cattle storm across the country, and the response has been unexpectedly enthusiastic.
As an anti-traditional MMO, the mobile game "Ni Shui Han" not only does not sell values in the mall, but also created a new realm of "no liver and no krypton". It has exceeded 50 million users in 4 months, and its revenue has surpassed Lao Wang's next door many times. Under this circumstance, its linkage methods are becoming more and more wild.
From "Lotus House" to "Fox Fairy Little Matchmaker", waves of online linkages have given football players fun. Now, online and offline linkages with KFC are happening simultaneously. After going online on April 19, the car can't stop.
Not to mention the online business, the slogan shouted at the KFC store was actually "Shenhou Mansion is investigating the case, who are you waiting for?" and the clerk also replied: "Fried chicken is a great business, and there is no room for error!"
I bet this is a police officer, patrolling the store on behalf of Grandpa KFC?
The most unexpected thing is that before the linkage was launched, every player of the mobile game "Ni Shuihan" said that he was afraid of society, saying that social death was impossible and that he would never die in this life.
As a result, one day before the linkage goes online, you will find that all the linkage packages in major stores have been sold out...
The most embarrassing thing is that players rush to KFC stores to shout slogans, and many people even take the initiative to add drama to themselves. For example, this little brother carries a wooden stake to the store.
There are many 62-year-old players among them, who are more excited than their own sons, just to get Shake music peripherals.
Even after knowing that there are no more games around, the players still have to perform a chicken dance of "Little Ji, Little Ji, Little Ji" in public.
The situation is becoming increasingly uncontrollable. Someone gathered a group of blood rivers in the store and shouted, "This is a river of blood, and we will fight to the death."
There were also people wearing cosplay costumes from various sects to shout slogans, and they even came in cross-dressing, just to show the attendees how beautiful their own genre was.
Well, they all say that they are sociophobic, but for the sake of surroundings, they all turn into social awesome elements, which completely sets off the atmosphere.
Of course, there are also people who are really sociophobic. In order to get peripherals, they even use "food substitutes". For example, a girl asked an errand boy to shout slogans on her behalf, gave a tip, and then successfully got a set meal.
There are also overseas players who cannot return to China, so they can only ask domestic helpers to eat for them, and just mail the peripheral products to her.
Seeing the food substitute, organic people actually developed a new business line - specifically providing food for social terrorists, charging 100 yuan per order, and the order turned out to be huge, making a huge profit of 3,000 yuan a day.
There are also scalpers who are even more outrageous. They squat in front of KFC to grab set meals, and even charge some players' peripherals at high prices, and then sell them to make a lot of money. They happily said: "This money is easier to make than Jay Chou's concert."
earns 100 per order and earns 3,000 a day. This linkage between the mobile game "Backwater Cold" and KFC is a complete win-win, and it also inspires the second personality of the players. Please do more linkages like this.
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