Author | Douya
"Less than 10 songs were sung in the whole concert", "The classic masterpiece was sung by the band", "After interacting with the fans for an hour, the winner was still a scammer?"...
follows the "May Day Holiday" After "Singing Troubles", new incidents occurred in the performance industry. On April 20, fans at Xu Meijing's Nanjing performance were dissatisfied due to excessive water injection, and even collectively shouted at the organizer to "refund their tickets". According to feedback from the audience, during the nearly two hours of performance, Xu Meijing’s actual singing time totaled less than half an hour, making it “the worst concert I have ever seen.”
As a singer with many hits such as "Moonlight in the City", "Regret", "We Are Home at Night", Xu Meijing is a youth memory for many people. Therefore, many fans even traveled across the city to buy high-priced in-game tickets. Spend thousands of dollars just to experience a wave of "memory killing" here. After
's performance, many fans said, "The mood ranged from high expectations to disappointment, it's so bad", "If you can't sing, don't go, you're crazy if you want to make money", "I'm so angry that I can't sleep", and many fans even quit their fans directly. They believed that "Xu Meijing's concert was suspected of defrauding the audience" and requested official intervention to refund tickets.
But so far, there is no further conclusion on the compliance judgment of Xu Meijing’s concert and whether the audience can apply for a refund.
At present, the performance industry is developing in full swing and the market scale continues to expand. But at the same time, chaos in the industry such as lip-syncing, water injection, pillar ticketing, scalping, etc. occurs frequently, constantly consuming the audience's enthusiasm for watching performances. Under this situation, how to protect the rights and interests of consumers watching performances? How are performance standards defined? All have become new issues that the performance industry must face.
After the "water injection at Xu Meijing's performance" incident continued to ferment, many fans also supported the idol.
said, "Xu Meijing's physical condition is not good, and it has not been easy these years. I am very satisfied if I have the opportunity to see it." "It should be the fault of the agent and the company. They want to make money." "In fact, for true fans, She said that she could stand up again and walk to the stage, and it would be satisfying to see her again. "
But for most of the audience, this was undoubtedly a consumer fraud that was not genuine, and fans who had come to their senses. I also realized that this may not be a two-way rush for idols to overcome various difficulties to meet their fans, but a long-planned game.
The most important thing is the qualitative nature of this performance. Although many fans believe that this is Xu Meijing's "concert", but on the official ticketing platform, it is actually marked as a "meet-and-greet concert" . In the performance industry, there are certain differences in specifications and performance requirements between concerts. In comparison, the overall ticket price and specifications of a concert are higher than that of a concert. Of course, the requirements for live performances will also be higher than those of a concert. More stringent. A fan of
revealed that before the performance, the official announced in the fan group, "This is a fan meeting, not a concert. It will be a chat + singing format. Xu Meijing can sing up to ten songs individually." It can be seen that in Officially, this is a meet-and-greet concert, not a concert.
But some people in the industry also pointed out, "The title of the meet-and-greet concert is a rather strange one. The meet-and-greet concert usually has 4 songs, and the maximum is 7 songs. The concert is more difficult to say."
But the problem is that the actual tickets The price and ticketing platform listing information all point to the "concert" specification . The ticket price of Xu Meijing's meet-and-greet concert is in the range of 380-1,280 yuan. The benchmark is the ticket price of the concert. According to the screenshot posted online, the in-app purchase ticket starts directly from 680 yuan. Although the ticket sales platform shows "Meet Music Festival", the listed category is "Concert", and the performance instructions also clearly stipulate that "the minimum number of songs to be performed is 15.""
Judging from the feedback, many fans did not know key information such as "it is a meet-and-greet concert, not a concert" and "I can sing up to ten songs" when purchasing tickets. The confusion and inconsistency in the definition of performances have become a trigger The key point of this public controversy, , also made many fans question that "the organizer is playing word games."
Although some fans pointed out that the singer himself was in poor condition at the time and had to borrow external support to complete the live performance. But actually from the scene, the band's singing and singing were very smooth from positioning to distribution, and it was not like a temporary rescue. , there are obvious traces of rehearsal.
A staff member who participated in the live performance also confirmed this. Netizen @小廖民jyye posted, "The arrangement of the song list is all required by the organizer. I saw that the representative song will be sung. At the time, I was very much in denial, but I had no choice but to follow the process." @小廖外围民jyye also mentioned, "It's a meet-and-greet concert, not a concert, but the tickets are indeed very expensive, so I'm also confused. "
Even fan interactions have been questioned as "shilling" . @杨OSS, who initially spoke out to defend his rights, said in the video, "The fans who won the lottery feel that they were rehearsed in advance. One fan directly took out his mobile phone to read the lines. . "
What disappoints fans at the scene even more is that after a large number of negative public opinions fermented and fans at the scene shouted for refunds, the relevant staff not only failed to solve the problem in time and calm the fans' emotions, but the manager responded to the fans on the spot, "You are dreaming! "The arrogant attitude has once again inflamed fans' dissatisfaction.
's high ticket price but seriously watered-down poor viewing experience, vague performance definition, and arrogant handling attitude have completely angered fans and made Xu Meijing's performance less popular." Negative public opinion has spread on a large scale. So far, #Xu Meijing Nanjing concert shouts for refund #, #Xu Meijing concert paddling # and other terms have been on the hot search, causing attention and discussion.
actually mentioned singing. Xu Meijing is not the first to know how to pour water.
Previously, Zeng Yike’s music performance in Shenzhen was exposed by fans. Without any advance publicity, he played for nearly an hour and was half an hour late before the start. Although the performance was a live house, the ticket price was 680 yuan, which was higher than the average price for a performance of the same specifications. This caused dissatisfaction among fans and demanded a "refund". The
studio subsequently responded, explaining that "due to the large number of people at the venue and the lack of Internet access, As a result, ticket checking and scanning were slow, so the show started half an hour later." "Live DJing is part of the show, and Zeng Yike himself is DJing on stage. Maybe some viewers don't like and accept it, but it's not a deception of the show. "
After a large-scale public backlash, the studio finally said that it could refund tickets, but only for the performance on January 1. There were no relevant measures for the performance on the night of the controversy. The responses and reflections that avoided the important and trivial made fans express their "chill" ".
Not only that, even the king-level singer Jay Chou also had a controversy over water injection at his concert. Some netizens said during the previous concert in Singapore, "The concert was only 2 hours in total, and there were also performances by many musicians. , there are also magic shows and special effects performances, there are too many irrelevant links. "Although there are no large-scale "refunds", many fans also expressed "disappointment."
From Zeng Yike, Jay Chou to Xu Meijing, why do controversial incidents of water injection at concerts occur frequently? The reason is mainly related to the laws and regulations related to the performance industry Absent.
After the performance industry exploded, consumers' enthusiasm for watching performances was aroused. Whether they are idol idols or veteran singers, any singer with an audience and popularity can "sell out in seconds", especially the frequency of performances. Many fans of lower-level singers have the attitude of "seeing once, not once" and pay high prices to watch live performances. However, under the high cost, the consumer's viewing experience is not clearly guaranteed.
The reason for the controversy surrounding Xu Meijing's performance was that the performance specifications were not clearly defined, which led to controversy over whether the performance was a concert or a concert, and eventually there was a controversy over the wrong product.
But at the core, it is mainly due to the absence of relevant laws, which allows organizers to take advantage of "concert prices and concert specifications", resulting in a greatly reduced viewing experience; at the same time, consumers are also trapped in "concert prices and concert specifications". The dilemma of "difficult to safeguard rights".
After all, consumers have clear protection of their rights and interests when it comes to the consumption of physical goods. However, as a type of cultural consumption, there is no absolute standard of quality for the music performance experience itself. Therefore, even if consumers encounter problems such as lip-synching and water injection, it is difficult to successfully defend their rights. Therefore, most consumers can only Restricting the organizers at the level of public opinion cannot protect rights and interests at the legal level.
And as practitioners in the performance industry, for organizers and singers, the performance experience is also closely related to the reputation of artists and organizers. This kind of obviously high price and low experience actually consumes the trust foundation of fans and audiences. Many singers and organizers are also trying their best to avoid it in order to maintain their reputation.
For example, during Xue Zhiqian's previous tour concert in Chengdu, the singer suddenly suffered from low-grade fever and tonsillitis symptoms. After taking the stage that day, he was unable to guarantee the quality of the performance due to physical reasons, so he was forced to cancel the performance midway and postpone it, and provided fans with "reservation" There are two plans: "Order" and "Application for Refund", and it even promises to reimburse the transportation and hotel expenses of out-of-town visitors.
This action not only made fans feel respected, but also attracted a wave of fans from passers-by. Everyone commented: "The singer is trying his best to make up for it", "Passers-by feel a little touched", "The main thing is sincerity."
王Jia Er also canceled the performance in Beijing due to physical reasons and was unable to guarantee the quality of the performance. However, the official also provided a corresponding refund plan, including losses for fans who came to watch the show from out of town, and also provided a detailed compensation plan to minimize the fans' losses and disappointment.
Looking back at the controversy over Xu Meijing's performance, whether it was an inaccurate experience or a response that ignored the audience's demands, in fact, it was the singer's own reputation that was ultimately affected. Many fans have already started to persuade them to leave the Wuhan venue, saying "Don't go" and "I won't go for free".
Since the outbreak of the performance industry, there has indeed been some chaos in the industry, but it is also these exposed problems that have prompted relevant departments to continue to standardize and improve, so that the performance industry can operate more benignly. For example, after the previous scalper problem, "strong real-name" became popular, and after the lip-synching incident, the industry also paid more attention to consumer concert experience. The "concert flooding" controversy caused by Xu Meijing's performance may also promote further standardization of the performance industry. .
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