The "rock home town" rock city brand created by Shijiazhuang, Hebei Province is about to usher in its "second season".
On the evening of July 22, 2023, the audience watched a rock music performance in Shijiazhuang. Visual China Picture
According to the WeChat public account "Shijiazhuang Release" on April 22, the highly anticipated Shijiazhuang rock music performance season will be launched at the end of April. A variety of public welfare performances will be carried out on a regular basis, and star-studded music festivals will be held one after another...Shijiazhuang City will vigorously build a "rock home town" music city IP and comprehensively promote the construction of Shijiazhuang as a "rock city". According to
news, in order to further enhance the brand influence of the "rock home town" rock city, Shijiazhuang City will continue to carry out "Passionate Summer Nights", "Weekend Lawn" and "Between Landscapes" rock events with public welfare and regular performances as the core. Music performance events.
On April 26, the launch ceremony of the 2024 Rock Music Season and the first performance of "Weekend Lawn" will be held at Shigang Industrial Heritage Park, waiting for music fans to experience it in person. At the same time, the first performance of "Between Landscapes and Rivers" will be performed at Fuxitai Scenic Area in Xinle City; the "Passionate Summer Night" performance will also kick off at the colorful Wanli Temple Pedestrian Street.
It is reported that from the end of April to September, Shijiazhuang City will organize a total of 80 "Passionate Summer Nights" and "Weekend Lawn" performances in five districts of the city. So close, so beautiful, come to Shijiazhuang on weekends to enjoy the mountains and rivers, listen to music... From the end of April to October, we organize tours in scenic spots (attractions), campsites, self-driving RV campsites, county characteristic commercial streets, night economy gathering areas, etc. "Between Mountains and Rivers" performed 120 times.
These public welfare performances will be held in the form of blind boxes from time to time every month, inviting influential and well-known bands to participate in the activities, and try to add activities such as "I want to open the mic" and "Rock Map" as well as surrounding markets and intangible cultural heritage displays. and other cultural contents to further enhance the masses’ sense of interaction and experience and create a strong atmosphere.
In 2024, Shijiazhuang City will insist on paying equal attention to cultivating local brands and introducing well-known brands, holding a series of large-scale performance activities to maintain the popularity of performances, further improve the quality of performances, and continuously expand the influence of the "Rock City" brand.
Last year, the fiery scene of Shijiazhuang Rock Music Season Original Music Festival is still fresh in my mind. Now, the second original music festival is ready to go. As the opening event of the 2024 large-scale rock music festival, the music festival is planned to be held in Shigang Industrial Heritage Park in early May. It is understood that the music festival will highlight the theme of traditional ethnic culture. The 2024 Hutuo Music Festival is another large-scale performance event that Shijiazhuang City is focusing on this year. It is planned to be held in the second half of this year. Well-known domestic and foreign bands and artists will be invited to participate, striving to form a "rock home town" 2024 rock music performance season. "The highlight".
At the same time, Shijiazhuang City will also invite well-known national music festivals to settle in the city and provide an audio-visual feast for the majority of rock fans by holding large-scale performances.
This year, Shijiazhuang City will support local livehouse performing arts spaces in Shijiazhuang to carry out regular rock music performances, optimize the layout of rock music performance venues in the city, cultivate outstanding rock bands and singers, launch widely circulated original rock songs, and enhance the strength and strength of Shijiazhuang rock music. status.
At the same time, with the goal of forming "industrialization", we will plan to build a "town" series of performance space clusters in Shijiazhuang and promote the construction of music industry infrastructure. Shigang Industrial Heritage Park and Mian Yi Mian Er Old Factory are being developed one after another, focusing on the "performance" industry elements to create a music and art space that integrates exhibition, creation, and performance.
In addition, in order to attract performing arts "talents", Shijiazhuang City focused on planning the "Rock Home Town - New Generation of Music" national band salon event. The event will focus on building a youth-friendly city in Shijiazhuang City and singing the strong voice of the youth era. Through the collection of music works, offline competitions, organization of exhibition activities, etc., it will gather talents and teams in the music field and select bands with potential. and singers, providing artist resources for subsequent performing arts activities, and continuously enhancing the appeal of the "Rock City".
aims at young people, adding youth art activities and creating a cultural and creative market; during the European Cup football matches, the "Listen to rock and watch football" activities will be held in specific cultural and tourism consumption clusters and tourist leisure streets to fully release "music" +Sports"; Shijiazhuang City will also upgrade fan benefits, plan and launch a series of measures to promote the integration of culture and tourism and consumer discounts, and sincerely invite friends from all over the world to come to Shijiazhuang to experience beauty and gain happiness in the "Rock City".
In July last year, Shijiazhuang City announced that it would host a music performance season called "Rock Home Town"—China's "Rock City"—from July to October of that year. Official media reports emphasized that Shijiazhuang will "comprehensively build China's 'Rock City' by holding a series of large-scale rock music performances and extensively carrying out mass, public welfare, and regular performances to benefit the people."
Zhang Hui, Secretary of the Party Leadership Group of Shijiazhuang Municipal Culture, Radio, Television and Tourism Bureau, said in an interview with local media at the time: "We will take multiple measures to realize that rock elements can be spread throughout the city, rock images can be seen everywhere, and rock topics continue to be popular, attracting widespread attention from the whole society. and deep resonance, vigorously create a strong social atmosphere of Shijiazhuang's 'rock home town', China's rock city, highlight the brand concept, brand value and brand image of Shijiazhuang's 'rock home town', and build Shijiazhuang into a place integrating music, entertainment, food and tourism. A charming city all in one.”
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