On April 21, the theme forum of the 14th Beijing International Film Festival: "Industry Forum: 'Establishment and Breakdown under the Changing Situation of the Film Industry'" was held at the China Film Museum. The forum aims to have the theme of "Establishment and Breaking under

On April 21, the theme forum of the 14th Beijing International Film Festival: "Industry Forum: 'Establishment and Breakdown under the Changing Situation of the Film Industry'" was held at the China Film Museum. The forum aims to have the theme of "Establishment and Breaking under the Changing Situation of the Film Industry": "Establishing" means actively exploring development models and paths that adapt to the new era, launching more competitive film works, and promoting high-quality development of the film industry; "It is the courage to break traditional concepts, break through inherent models, expand the field of film, and broaden new space, new scenes, and new formats for industrial development.

Participants agreed that new technologies will impact and reshape movies again and again, but the audio-visual methods of movies will not disappear, but will only become more enriched. "The new will not replace the old, but a complementary relationship, mutual promotion and synergy."

Forum guest group photo

"Film works must have a humanistic touch"

Roundtable dialogue session, CEO from the Toronto International Film Festival Cameron Bailey said that AI technology can enhance the artistry of movies, but it still needs to be used under human guidance, because technology does not always bring us what we want. "AI cannot directly bring empathy to the audience. As human beings, we must have such a humanistic touch in our works."

Kurt Reed, senior vice president of Warner Bros. Discovery Cinema Distribution (Asia Pacific), said , AI can greatly improve production efficiency, but this does not mean that people have no work to do. "AI cannot do storyboards by itself, and it cannot complete all other stage work. Sometimes in movies, we often need to create some unique elements, and these elements cannot be replaced by machines. This is the camera. It is of great significance. Only real shooting can give everyone the most realistic experience." When discussing the difficulties faced in the transformation of movie broadcast channels from traditional theaters to streaming media platforms, he said that the movie first needs to be a hit. If it is screened directly on streaming media and does not enter theaters, it is very likely that the cost will not be recovered. Meng Danqing, CEO of

imax China, said that the changes brought about by AI technology will come faster than everyone thinks, about half a year to a year. When talking about the impact of AI on film content, he believes that “creativity will become more and more unique, and this will also put more pressure on the entire industry, because there will be competitors, and not just big directors or small directors, anyone can Become an expert in creating content. But I think this may be a better experience for the audience.”

In addition, Meng Danqing also mentioned that there are many well-known producers in the world who are re-starting with the rise of artificial intelligence. Back to the authenticity of movies, "This is very needed and important in our current times."

The biggest danger brought by AI technology "is that we become more and more like it."

Huang Jianxin, famous director, screenwriter, producer, and chairman of the Beijing Film Association Expressed his own views on the development of AI. He believes that "the appearance of sora is not the original appearance of the physical world, but an appearance that caters to the needs of human illusions. From this point of view, it is still an extension of human illusions, not an essential confrontation." He believes that technology is the key to movies. Supporting force and driving force, "All creativity is actually developed on the basis of technology. This is the principle of the birth of movies. In the same way, AI is a technology, and establishing a good relationship with it will only be good for us. Filmmakers can Embrace AI."

Huang Jianxin

Actor, director, and screenwriter Chen Chong said that the image generated by AI has indeed impacted the industry and the world's insight, and also has a huge impact on the perception and cognition of truth and falsehood. "This technology will replace those assembly-line works that are originally devoid of thought and beauty, but it cannot replace the best works, nor can it replace the best creators. On the contrary, I feel that AI technology may bring the greatest The danger is not that it replaces me, but that I become more and more like it. Will humans increasingly think and do things in the same way as AI? This is the scary thing about it. The training is no less than what we train it for, it trains us all the time."

iQiyi founder and CEO Gong Yu believes that the development of AI will bring the film and even the television industry into a stage of high-quality development, which is driven by technological innovation. He said that from a purely technical perspective, machine intelligence exceeds that of human beings Yes, it won’t even take a long time. But technically reaching human intelligence does not mean that it can replace humans. “AI technology will have both positive and negative impacts on young filmmakers: machines can write instead of people. In writing and drawing storyboards, future directors, producers, and screenwriters may not need young people to participate; on the other hand, machines can help young people who lack financial and experience support to produce a complete work, which is also important for young people. is an opportunity. "

Wang Changtian, chairman of Beijing Guangguang Media Co., Ltd., believes that AI is generally a technology and a tool used by human beings. In the development process of the film industry for more than 100 years, from film films to digital films, communication has also From theaters to relying on the Internet for communication, this industry has not been replaced. “But AI will make the artist’s unique aesthetic become more and more scarce, because AI is generally a mass aesthetic, and the products it produces are. It naturally conflicts with each person's unique emotions and unique aesthetics. At the same time, AI will make it increasingly difficult for good movies to stand out, because the increase in production will inevitably lead to difficulties in audience selection, and will also cause producers to face huge competitive pressure from similar products when promoting these products. In this sense, it also makes unique IP more valuable. "