"Put the cows and sheep on that hillside. I haven't seen you for a long time. Are you okay, Apu? You still have the same old face and a kind look. Do you think what I am doing now is called rap..."
4 In early October, students from Xingdonghan Primary School in Suizhou, Hubei Province sang a cover of the popular song "Apu's Missing". In the video, the students were smiling and sitting in the classroom, swaying slightly to the beat, and clear children's voices singing the chorus of the song in unison. .
Students from Xingdonghan Primary School are singing songs. Picture/Internet video screenshot
Recently, as the rapper Nomi became popular on social platforms with his song "Thank God", his original work "Apu's Missing" also quickly became popular. On the same day, students from Xingdonghan Primary School performed an alternative interpretation of the song with children's voices, which received a lot of praise online. Some people say that clean rap conveys sunshine and positive energy, and children's singing makes the songs better. It is understood that this video has received over 480,000 likes on social platforms.
Teacher Liu, a music teacher at the primary school, said that as an ordinary teacher, she was also moved by this song. "Nomi, the original singer of "Apu's Missing", is very popular during this period. This song is written for my grandfather. It is full of feelings and longing for relatives. It has great teaching significance and is very popular among students."
[1] The rap song "Apu's Missing" became popular and went out of the circle
After the song became popular, Nomi talked about the creative inspiration and said that when he was a child, he spent most of his time with his grandfather, who would take him to herd sheep and tell him stories. story. Once I was grazing sheep on a hillside in my hometown. I listened to my headphones and looked at the scenery, so I hummed the melody and wrote the lyrics.
Jiupai News reporter noticed that the local cultural tourism official account also used this song as background music to show the beautiful scenery of southwestern Sichuan on social platforms. CCTV Online Culture and Tourism said that "Apu's Missing" will open up Western Sichuan and experience the pure and shocking beauty from the towering snow mountains to the boundless grassland. Cultural Tourism China also presented the unique beauty of Western Sichuan such as the Torch Festival, Jacaranda, Jianchang Ancient City, Lugu Lake, and Seda Grassland in the video.
It is worth mentioning that the official accounts of many central enterprises and state-owned enterprises such as China Railway Construction, China Construction Energy, China Railway Construction, China Huadian, etc. have also joined in. They use this song to review the project construction experience, and some even call the protagonist "Apu". " is used to address seniors in the industry.
The video released by China Railway Construction used the song "Apu's Missing" as the background music. Picture/Internet video screenshot
Among them, China Construction Energy used the song as background music, and the text said that when opening the Construction Energy project, you can also feel the beauty of purity; China Railway Construction expressed directly from the heart "The railway soldiers who built the railway into Daliang Mountain back then" Apu, we miss you." According to him, under the tracks of the Chengdu-Kunming Railway, there are 2,100 railway soldiers Apu's dream. The train passes through the Daliang Mountains and connects various residential areas deep in the mountains. It has also become the only way for fellow villagers to go out of the mountains and go to the market to study. At that time, the entry "Look at your hometown with Apu's thoughts" became a hot search topic.
[2] Expert: With the traffic of this song, more people can look back to their hometown
In fact, the audience of rap songs is more concentrated among young people, and it is a niche culture compared with pop music. In recent years, with the booming development of rap culture in China, this form of singing and composition has been accepted by more and more people. However, everyone has different opinions on the rap circle and has mixed praise and criticism.
Nomi himself is a rapper, and "Missing Apu" is a rap song that resonates so widely and has been recognized by many mainstream media, which is unusual in the rap circle.
Regarding the above phenomenon, Zhou Dongxia, associate professor of the Department of Sociology at Zhongnan University of Economics and Law, analyzed that this song has a very simple temperament. It uses lyrics to describe scenes and stories, and expresses the emotions of missing relatives and missing homeland that the general public has. The presentation methods of the works are diverse and the cultural expression methods are diverse. The popular form of rap is very novel and attractive.
“In the past, people all rushed to big cities, but now everyone has more thoughts about where they came from and where they are going."She mentioned that there is a trend of population returning to some areas. When tourists working outside face some life pressures, their homesickness will become more intense.
Talking about the spiritual core of this song about homesickness and family, Zhou Dongxia told reporters that rural revitalization Under the policy, many young people returned to their hometowns to engage in planting and breeding, and combined local resources to start businesses. The young people who returned to their hometowns to start businesses also promoted local development, making the infrastructure construction of the corresponding areas significantly better, and the economic development speed accelerated. People's lives are becoming more and more convenient. With the blessing of this song's traffic, major official accounts use beautiful scenery to promote local tourism development, and review work projects and infrastructure progress, and the information and energy they convey are positive.
" With the popularity of this song, it may attract more tourists to Daliang Mountain to enjoy the scenery, and attract private enterprises from other places to come to the local area for inspection and investment. If it can promote the development of local industries and provide more job opportunities for fellow villagers, then the meaning of this song will be even more profound and significant. "She said.
Jiupai News Reporter Ou Qiaoyu
Editor Chen Wei Liang Xia
[Source: Jiupai News]