The anchor of Post Langzhong Branch broadcast live in Dongyueba Village. Photo by Liang Jingming
Nanchong News Network (Zhang Jiapeng) One end of a network cable is connected to farmers’ vegetable gardens or orchards, and the other end is connected to citizens’ vegetable and fruit baskets. Since April 10, at the Dongyue Fruit and Vegetable Planting Base in Wencheng Town, Langzhong City, the Wencheng Town People's Government has joined hands with the Postal Langzhong Branch to carry out a "convenient service + Youle Preferred Shopping" live broadcast of live purchases at the base for 8 hours a day Through the live broadcast, more than 80,000 kilograms of blood oranges have been sold, with sales exceeding 200,000 yuan, solving the sales problem for local fruit farmers.
It is understood that in recent years, Wencheng Town, Langzhong City has scientifically laid out the agricultural industry, developed high-quality grain and oil, fruits and vegetables, medicinal materials and livestock and poultry industries, and cultivated Liangshan strawberry, Daqiao honey pomelo, Dongyue fruits and vegetables, Canshan crispy plum, Baishaba There are nearly 20 kinds of specialty agricultural products, such as dragon fruit, Qingquan mint tea, Langzhou steamed buns, Baoan black pig, Langer dried beef, etc. The good industrial foundation has injected strong impetus into the rural revitalization of Wencheng Town.
With the popularity of live streaming, more and more agricultural business entities and farmers have become "village broadcasters", mobile phones have become "new farm tools", and live streaming has become a "new farm work". This year, Wencheng Town is based on reality, encouraging the development of the digital economy, exploring the "convenient service + supply and marketing" model, and innovating the service chain for farmers. The town takes "convenient shopping" and "helping farmers purchase" services to help farmers start businesses and get rich. It promotes the good scenery, good things and local customs of "Langyuan Water Town·Lingyun Wencheng", and allows the special agricultural products hidden deep in the mountains to pass through "convenient services" "+ supply and marketing" method "walks" out of the mountains. Before the Spring Festival this year, the town successfully held the first Wencheng Town Agricultural Specialty Products Exhibition. Through online live broadcasts and inviting local Internet celebrities to live broadcast and publish short videos, the town strived to open up the "last step" of local agricultural products from the fields to the consumer market. One kilometer", achieving an effective connection between supply and demand, and further broadening the sales channels of agricultural products.
In the next step, Wencheng Town will strengthen the sales model of “convenient services + online live streaming” to effectively expand the sales channels of agricultural products.
-
-
-
-
-
-
-
-
-
-