Wei Jianjun, who has been building cars for 30 years, stepped into the live broadcast room for the first time. On April 15, Wei Jianjun, the head of Great Wall Motors, made his first live broadcast in his life. It demonstrated Great Wall Motors' full-scenario NOA driving without

Wei Jianjun, who has been building cars for 30 years, stepped into the live broadcast room for the first time.

Perhaps in the eyes of many people, Wei Jianjun is a real technical geek who often gives people the impression of being "serious". But starting from this year, Wei Jianjun seemed to be a different person.

On March 10th, Wei Jianjun personally delivered the tank 700 hi4-t to the user;

On March 26th, he published his first blog post on Weibo, which he had registered for 13 years;

On March 28th, he appeared again on Xiaomi Auto launch conference, actively interacted with Lei Jun and gave each other new cars.

Until recently, Wei Jianjun even "showed his face" and started live broadcasting. This is undoubtedly a brand new challenge for Wei Jianjun.

In fact, before the live broadcast started, the host asked sharply, what if there is a "rollover" situation during the live broadcast? Wei Jianjun was blunt, saying that since he chose to do such a live broadcast, he wanted to truly convey the current situation of Great Wall Intelligent Driving to users, and the main focus was truth.

Therefore, Wei Jianjun’s first live broadcast was completely transparent, with no rehearsals and no preset scripts. It not only allowed us to see the other side of Wei Jianjun, a technology fanatic, who is down-to-earth, but also the reliability and reliability of Great Wall Motors’ technology in the field of intelligent driving. Determination ready to go.

01 Real · No Picture Intelligent Driving, Great Wall Intelligent Driving Enlargement Tips

The test location was chosen in Baoding, the base camp of Great Wall Motors. Therefore, at the beginning of the live broadcast, some netizens asked whether this test was an "open book examination" ?

In fact, it is not the case. The reason why it is Baoding is that on the one hand, Baoding does not have the assistance of high-precision maps, which can better test the strength of NOA in the full scene without a map of the Great Wall. On the other hand, Baoding also represents the complex and changeable road conditions of China's second- and third-tier cities. , the traffic environment is full of challenges, and it can also test Great Wall’s intelligent driving level.

So even though he has been in the automotive industry for more than 30 years, it is indeed a big challenge for Wei Jianjun to completely hand over the steering wheel to a vehicle for an hour in front of 20 million people.

At 10:30 in the morning, the test vehicle set off from the Great Wall Haval Technology Center in Baoding. Shortly after leaving the park, when making an unprotected right turn at an intersection, the vehicle accurately recognized a bicycle and a tricycle crossing the road, and braked promptly.

"The handling was very decisive." Wei Jianjun gave a very high evaluation. It can be seen that noa has done a good job in pedestrian protection in the full scene of the Great Wall.

Subsequently, the vehicle entered the elevated road section. The elevated scene is not very difficult, and vehicles can complete it independently on and off the ramp. After entering Baoding urban area, the real challenge has just begun.

On urban roads, there are many scenes without lane lines. If there is no route information on the road, Noa often fails to work properly, degradation occurs, and the vehicle may make wrong driving decisions, such as deviating from the lane or misrecognizing it, resulting in a collision with other vehicles.

However, Great Wall Motors' picture-free full-scenario noa technology is a "living map" that can obtain information in real time through the bev+ occupied network. If the lane lines are blurred or there are no lane lines, the system can simulate the lane lines based on the vehicle in front or the width of the lane to ensure that the vehicle Drive normally.

So we can also see in the live broadcast that although the lane lines on the road come and go, the vehicles are still "stable".

Later, when driving straight on the road, the vehicle made a silky avoidance when encountering sanitation workers and cleaning vehicles; when passing through a fork in the road, the vehicle also yielded to the vehicle coming from the left.

Finally, the vehicle also successfully challenged the hellishly difficult "Liudaokou". This road section involves 6 forks, with dense traffic and difficult to distinguish the direction. And this kind of multi-directional road intersection is usually a scene where it is easy to get "lost" in many cities in the industry.

However, the vehicle was still able to pass smoothly even when turning left without protection, and it accurately identified small items such as cones and boxes and avoided them in time. Great Wall Motor's urban noa technology can deeply learn domestic road conditions, learn human driving behavior directly from massive data, make the game smarter, and can also deal with more complex scenarios.

This "last big question", Great Wall's image-free noa function was completed perfectly, and it also brought a successful conclusion to this challenge.

Great Wall's live broadcast challenge, in Wei Jianjun's words, is "very smooth, at the level of an experienced driver."

The successful completion of the "Intelligent Driving Challenge" is actually due to the latest generation of Great Wall Motors' intelligent driving systems - coffee pilot ultra and see integrated intelligent driving large models, coupled with the industry's leading supercomputing center - Jiuzhou provides Great Wall Motors with a silky smooth noa experience. As the "brain" of Great Wall's full-scenario noa and the first integrated smart driving model in China, see realizes the link integration of integrated perception and decision-making, realizes the transformation from rule-driven to data-driven, and can continuously evolve. . Its core values ​​revolve around safety, efficiency, and experience.

So in Wei Jianjun's view, safety always comes first. "We must have a more serious attitude, be more fully prepared, dare to challenge complex scenarios, and cannot treat users as guinea pigs. We must make users feel more confident when using it," Wei Jianjun said.

02 The smart driving counterattack of established car companies

In this live broadcast challenge, Great Wall Smart Driving has a total mileage of 16.6 kilometers, a complex road section of 11.5 kilometers, an average speed of 24.7 kilometers per hour, and no lane lines/blurred lane lines to consolidate driving The rate reaches 100%.

This system can identify various types of traffic lights. In addition to standard traffic lights in urban areas, it can also identify unconventional traffic lights in rural areas and construction areas. The maximum recognition distance is up to 150m. The bev sensing range has been expanded to 250m forward, 150m backward, and 120m left and right. The steering success rate for standard intersections and right-turn lanes exceeds 95%, and the steering success rate for special intersections exceeds 90%; regardless of the intersection of the highway Efficient and safe lane changing operations can be achieved when entering, exiting or congested sections of urban traffic. The success rate of acceleration and deceleration lane changing is 98%, and the success rate of entering and exiting urban elevated highways is >99%.

It can be seen that Great Wall’s “zero error challenge in intelligent driving systems” is undoubtedly a success.

In fact, Great Wall , Haval h6, and tank 300 have been selling well before. The image of Great Wall Motors as an "off-road veteran" is deeply rooted in the hearts of the people. But with the advent of the wave of intelligence, Great Wall Motors is also actively seeking changes.

"People think we are a traditional car company. In fact, we are industry leaders in smart driving, cockpits, large model applications, etc." Wei Jianjun mentioned in the live broadcast.

It is true that as early as 2009, Great Wall Motors established an intelligent driving safety department. In 2015, it established a department dedicated to developing intelligent driving systems. In 2017, it released the "i-pilot intelligent pilot" autonomous driving platform, and then to today's Great Wall's pace in the field of intelligent driving has never stopped with See, the first integrated large-scale intelligent driving model in China that can be put into cars.

This year's "Government Work Report" also proposed that we should vigorously promote the construction of a modern industrial system, accelerate the development of new productive forces, and consolidate and expand our leading advantages in the automotive intelligent industry. The Great Wall will naturally not let go of this opportunity.

It is not difficult to see that Great Wall Motors is actively sending signals to the outside world: Great Wall is not only good at off-roading, it can also do well in intelligence.

At the same time, Wei Jianjun is also confident in Great Wall Motors' intelligent driving. At the end of the live broadcast, he said, "I believe Great Wall will not fall behind. Our infrastructure is leading and very competitive in terms of cost performance, security, rapid iteration, etc."

entered the first echelon of smart driving , is also one of Great Wall Motors’ goals this year.

is written at the end

"We at the Great Wall do have a tradition. In the past, we did nothing but talk, and did not make good use of the Internet and media." Wei Jianjun concluded.

With the popularity of Xiaomi su7, car companies have realized the importance of marketing. From NIO Li Bin’s live broadcast to test the 150-degree battery pack life, to Chery Automobile’s Chairman Yin Tongyue’s live broadcast to personally test the long-distance, high-speed and high-end intelligent driving capabilities of Star Era ET, to the live broadcast of Great Wall Motor Chairman Wei Jianjun’s first live show. More and more top leaders in the cycling industry are beginning to move from behind the scenes to the front. Wei Jianjun has long felt the chill in the

market. It can be seen from the entry of Great Wall Motors executives on Weibo last year that this is not a whim. This time Wei Jianjun personally went into battle, simply because he wanted to close the distance with users and better listen to their voices.

This live broadcast also allowed the market to see more possibilities of Great Wall Motors' "True Intelligent Driving without Pictures" technology. For Great Wall, perhaps marketing does not require any skills, and sincerity is the eternal last resort.